April 16, 2025 GoodsFox Introduction When the US imposed a 34% tariff, everyone held their breath. Now, with the threat of a 125% tariff, the path forward is clear: it’s time to pivot. Losing $10 per order hurts, but losing money on every sale? Many would rather let inventory sit than accept that fate. Amid global trade turbulence, Europe emerges as a promising frontier. This article highlights 10 global brands that have successfully established themselves in Europe, organized into 7 key categories for easy reference.   01. Betting on "Fitness-as-Daily-Wear": Conquering a $56.5B Market in 4 Years Europe’s $56.5 billion sportswear market (Statista, 2025) thrives on the "athleisure" trend—yoga leggings worn from the gym to the café. Three global brands have carved […]