Is menopause a disease? Not quite. It’s a natural stage of life—but often one that comes with real physical and emotional challenges: sleep disruption, mood swings, and hormonal shifts that impact daily wellbeing. According to GoodsFox data, menopause-related products account for 9.1% of global health supplement ads, reflecting how brands have turned this transitional phase into a fast-growing wellness niche.  Amid strict advertising regulations and a market that depends heavily on repeat purchases, one brand stands out—Happy Mammoth, an Australian DTC supplement company that achieved $14 million in annual revenue. How did they do it—and what can other health brands learn from their playbook?   01 The Anxiety-Driven Business: Growth Hurdles in Health Supplements Growth follows a loop: insight → […]

GoodsFox Daily Insights – September 25, 2025: Shopee South China Logistics Services Gradually Resume Shopee South China Logistics Services Gradually Resume Indonesia Signs Historic Trade Agreement with the EU: 98% Tariffs Eliminated Anker Innovations Faces Investigation from the US House over Alleged Tariff Evasion 1688 Launches Cross-Border AI "Aoxia" for Matching Trending Products with Domestic Manufacturers China’s Ministry of Commerce Introduces 13 Measures to Boost Service Trade Exports   1. Shopee South China Logistics Services Gradually Resume After the Typhoon "Hagupit" passed, Shopee began to gradually resume cross-border logistics services from 1:00 PM on September 24. The Dongguan warehouse resumed normal shipments at 2:00 PM, extending the delivery time until 10:00 PM on the same day. Additionally, free and paid […]

The corner of a room is often where fitness equipment goes to die. Treadmills become clothing racks, and fitness mirrors collect dust. The saying goes, if you can succeed in the fitness business, you can succeed anywhere. Selling a product is just the start. The real challenge is to keep users coming back and paying for more. Globally, three strategies stand out: content subscriptions, AI-powered hardware, and vertical specialization.   Content Subscriptions: The Digital Pivot A few years ago, Peloton was a darling of the American tech scene. Its connected spin bikes offered live classes and real-time leaderboards. "Social home fitness" was hailed as the future. At the same time, China was experiencing a similar craze. The "Liu Genghong Girl" […]

2025.4.28  GoodsFox Daily E-commerce News: Insta360 X5 Ignites Panic Buying in New York: Chinese Tech Dominates Global Market Insta360 X5 Ignites Panic Buying in New York: Chinese Tech Dominates Global Market YiwuGo App Surges 200% in Downloads: Outdoor Gear and Fitness Products Drive Cross-Border Boom Trump Vows to Maintain Tariffs Unless China Concedes: U.S.-China Trade Talks Stall Shopee to Charge 4.5% Fee on SPayLater Orders Pop Mart’s LABUBU Collection Propels App to #1 in U.S. App Store 1. Insta360 X5 Ignites Panic Buying in New York: Chinese Tech Dominates Global Market Chinese brand Insta360’s latest 360-degree camera X5 has triggered unprecedented demand in the U.S.. New Yorkers lining up for blocks at midnight to secure the device. The product’s revolutionary […]

2025.4.22  GoodsFox Daily E-commerce News: China’s Ministry of Commerce Rebukes US Tariff Coercion Against Trade Partners 700,000+ Repeat Customers: How a Waterproof Jewelry Brand Conquered a Saturated Market Amazon Australia Launches New Storefront: Amazon Beauty Finds No Price Surge on Amazon Despite U.S. High Tariffs China’s Ministry of Commerce Rebukes US Tariff Coercion Against Trade Partners SHEIN to Launch Semi-Managed Operations in the Middle East on April 30 1. 700,000+ Repeat Customers: How a Waterproof Jewelry Brand Conquered a Saturated Market In the fiercely competitive cross-border jewelry market, Spanish brand Atolea Jewelry has surged ahead with a unique edge. Founded just five years ago, it boasts over 700,000 loyal users, with a 2024 repeat purchase rate exceeding 35%. Atolea tackles […]

2025.4.15  GoodsFox Daily E-commerce News: DTC Website Sellers Beware! Transshipment to Avoid Tariffs Carries Risks Target Partners with DTC Food Brand ButcherBox to Expand Grocery Offerings DTC Website Sellers Beware! Transshipment to Avoid Tariffs Carries Risks TikTok Shop GMV Soars 305%, Amazon Sellers Pivot to New Channel Trump’s Tariffs Hit U.S. E-commerce Brands, Europe Emerges as Haven Shopee Launches Program to Promote Vietnam’s Culture and Products   1. Target Partners with DTC Food Brand ButcherBox to Expand Grocery Offerings Target has teamed up with ButcherBox to offer high-quality, ethically sourced meat and seafood without subscriptions. Thirteen curated boxes, priced from $99 to $189, are now available. ButcherBox’s Chief Commercial Officer, Reba Hatcher, says the partnership removes ordering barriers for U.S. […]

2025.4.14  GoodsFox Daily E-commerce News: Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales Trump Warns: If Talks Fail, "Reciprocal Tariffs" Will Return to High Levels BeReal Launches Ads in U.S. to Compete with TikTok Breaking: Amazon Chinese Sellers Unable to Ship! Sources: Shein Wins UK Approval for London IPO, Awaits China’s Nod   1. Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales GoodsFox data reveals that Meroda Cosmetics’ "color-changing foundation" is surging in popularity overseas. Over the past 30 days, ad creatives reached nearly 1,200, up 41% from the previous period. The core audience is women aged 25-44, with 31.91% aged 25-34 and 35.27% aged 35-44. […]

Recently, the advertising placement in the global pet supplies store has shown a significant trend of differentiation. According to the latest data from GoodsFox, the placement strategies of the top 5 brands, Scrumbles, Cocopup London, BARK, Supertails, and Bau, indicate that leading brands are competing for market share through differentiated creative material iterations and in-depth channel cultivation. Among them, Scrumbles leads the list with 1,311 active ad creatives, and the newly launched creatives have increased by 5.77% year-on-year. BARK demonstrates strong creative vitality with 158 new creatives, but it has the highest degree of dispersion in advertising channels. In terms of regions, Scrumbles and Bau focus on in-depth operation in a single market, while Cocopup London is accelerating its layout […]

2025.4.7  GoodsFox Daily E-commerce News: China’s Foreign Ministry Opposes U.S. Tariff Hikes, Vows Action Third Drawer Down’s Art Collab Home Goods Surge in Europe and U.S. YouTube Partners with Shopee for Shopping Alliance in Singapore UK Boasts 97.25% E-commerce Penetration Rate China’s Foreign Ministry Opposes U.S. Tariff Hikes, Vows Action 65% of Amazon Sellers Raise Prices to Offset Rising Costs   1. Third Drawer Down’s Art Collab Home Goods Surge in Europe and U.S. Australian brand Third Drawer Down is thriving in Europe and the U.S. with global artist collaborations. GoodsFox data shows its linen Guerrilla Girls tapestries and organizers sell over 1,000 units monthly. Priced at $39.99, they target high-income buyers. Collaborations like the Louise Bourgeois teapot set blend […]

Recently, the advertising placement in the global jewelry and derivatives MARKET has shown a significant trend of differentiation. According to the latest data from GoodsFox, the placement strategies of the top 5 brands, The Wander Club, San Saru, Daniel Wellington, Mint & Lily, and Patrick Adair Designs, indicate that leading brands are competing for market share through differentiated creative material iterations and in-depth channel cultivation.   Among them, The Wander Club leads the list with 1,197 active ad creatives, but its newly launched creatives have decreased by 67.26% year-on-year. Daniel Wellington demonstrates strong creative vitality with 306 new creatives, and the number of newly launched creatives has surged by 59.38% year-on-year. In terms of regions, The Wander Club covers 37 […]