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DTC Brand
Brand Strategy & Analysis

Wikifolio and the Rise of One-Click Investing

At present, the "one-click investing" is on the rise in the financial market. In Germany, one of the leading platforms in this field is Wikifolio, a social trading platform built around transparency and collaboration. Its key feature —copy trading— allows retail investors to follow top-performing traders with just one click. Moreover, all trading strategies are publicly visible, making professional-level investing accessible to everyone. Some high-performing wikifolios portfolios have even been listed on the derivatives list of the Börse Stuttgart in Germany and are publicly traded. From a business model perspective, Wikifolio operates much like a financial version of the MCN model in influencer marketing: The platform centers on "experts + content", transforming investment strategies into subscribed and replicable content products. […]

2025-11-03 19hotness GoodsFox Read all
Industry News

US-China Relations Warm Up: A Win-Win Ecosystem for Business Leaders

GoodsFox Daily Insights – November 3, 2025: US-China Relations Warm Up: A Win-Win Ecosystem for Business Leaders Smart Cat Litter Box from China Goes Viral in the US 88% of Users Trust ChatGPT Shopping Recommendations—AI Reshapes E-commerce Search India Invests US $6.9 b to Launch First National Container Shipping Line CCPIT: US and China Business Communities Are Now a Win-Win Ecosystem Walmart’s 2025 Christmas Toy Trends: IP Collabs & Educational Play Lead Consumer Picks   1. Smart Cat Litter Box from China Goes Viral in the US Chinese brand PetPivot launched an automatic self-cleaning cat litter box and dominated TikTok in six months. Its GMV surpassed RMB 100 million and sold over 60,000 units. At peak, they sold 252,100 units […]

2025-11-03 57hotness GoodsFox Read all
Industry News

Eastern Metaphysical Jewelry Lights Up the West

GoodsFox Daily Insights – October 31, 2025: Eastern Metaphysical Jewelry Lights Up the West Mexico’s Top 5 Halloween & Día de Muertos Costumes Go Viral Eastern Metaphysical Jewelry Lights Up the West—Premium via Social Media EU-Ukraine Free Trade Upgrade Comes into Force First “9610” China-Europe Freight Train From Wuhan Launches, Enhancing Cross-Border E-commerce Logistics Hyundai Motor Stock Jumps After US-Korea Deal to Lower Auto Tariffs   1. Mexico’s Top 5 Halloween & Día de Muertos Costumes Go Viral Mexican households are prepping for Halloween and Día de Muertos with bold costumes. In 2025, five major themes dominated social media.Netflix’s animation K-Pop Demon Hunters gained over 236 million views thanks to its K-Pop style and visual flair.The film The Bad Witch […]

2025-10-31 27hotness GoodsFox Read all
Brand Strategy & Analysis

Happy Mammoth Case Study: DTC Marketing Strategy for Menopause Supplements

Is menopause a disease? Not quite. It’s a natural stage of life—but often one that comes with real physical and emotional challenges: sleep disruption, mood swings, and hormonal shifts that impact daily wellbeing. According to GoodsFox data, menopause-related products account for 9.1% of global health supplement ads, reflecting how brands have turned this transitional phase into a fast-growing wellness niche.  Amid strict advertising regulations and a market that depends heavily on repeat purchases, one brand stands out—Happy Mammoth, an Australian DTC supplement company that achieved $14 million in annual revenue. How did they do it—and what can other health brands learn from their playbook?   01 The Anxiety-Driven Business: Growth Hurdles in Health Supplements Growth follows a loop: insight → […]

2025-10-17 165hotness GoodsFox Read all
Industry News

Shopee South China Logistics Services Gradually Resume

GoodsFox Daily Insights – September 25, 2025: Shopee South China Logistics Services Gradually Resume Shopee South China Logistics Services Gradually Resume Indonesia Signs Historic Trade Agreement with the EU: 98% Tariffs Eliminated Anker Innovations Faces Investigation from the US House over Alleged Tariff Evasion 1688 Launches Cross-Border AI "Aoxia" for Matching Trending Products with Domestic Manufacturers China’s Ministry of Commerce Introduces 13 Measures to Boost Service Trade Exports   1. Shopee South China Logistics Services Gradually Resume After the Typhoon "Hagupit" passed, Shopee began to gradually resume cross-border logistics services from 1:00 PM on September 24. The Dongguan warehouse resumed normal shipments at 2:00 PM, extending the delivery time until 10:00 PM on the same day. Additionally, free and paid […]

2025-09-25 260hotness GoodsFox Read all
Brand Strategy & Analysis

The Business of Fitness: A Battle Against Human Nature

The corner of a room is often where fitness equipment goes to die. Treadmills become clothing racks, and fitness mirrors collect dust. The saying goes, if you can succeed in the fitness business, you can succeed anywhere. Selling a product is just the start. The real challenge is to keep users coming back and paying for more. Globally, three strategies stand out: content subscriptions, AI-powered hardware, and vertical specialization.   Content Subscriptions: The Digital Pivot A few years ago, Peloton was a darling of the American tech scene. Its connected spin bikes offered live classes and real-time leaderboards. "Social home fitness" was hailed as the future. At the same time, China was experiencing a similar craze. The "Liu Genghong Girl" […]

2025-08-12 372hotness GoodsFox Read all
Ad Optimization Tips

Insta360 X5 Ignites Panic Buying in New York: Chinese Tech Dominates Global Market

2025.4.28  GoodsFox Daily E-commerce News: Insta360 X5 Ignites Panic Buying in New York: Chinese Tech Dominates Global Market Insta360 X5 Ignites Panic Buying in New York: Chinese Tech Dominates Global Market YiwuGo App Surges 200% in Downloads: Outdoor Gear and Fitness Products Drive Cross-Border Boom Trump Vows to Maintain Tariffs Unless China Concedes: U.S.-China Trade Talks Stall Shopee to Charge 4.5% Fee on SPayLater Orders Pop Mart’s LABUBU Collection Propels App to #1 in U.S. App Store 1. Insta360 X5 Ignites Panic Buying in New York: Chinese Tech Dominates Global Market Chinese brand Insta360’s latest 360-degree camera X5 has triggered unprecedented demand in the U.S.. New Yorkers lining up for blocks at midnight to secure the device. The product’s revolutionary […]

2025-04-28 574hotness GoodsFox Read all
Ad Optimization Tips

China’s Ministry of Commerce Rebukes US Tariff Coercion Against Trade Partners

2025.4.22  GoodsFox Daily E-commerce News: China’s Ministry of Commerce Rebukes US Tariff Coercion Against Trade Partners 700,000+ Repeat Customers: How a Waterproof Jewelry Brand Conquered a Saturated Market Amazon Australia Launches New Storefront: Amazon Beauty Finds No Price Surge on Amazon Despite U.S. High Tariffs China’s Ministry of Commerce Rebukes US Tariff Coercion Against Trade Partners SHEIN to Launch Semi-Managed Operations in the Middle East on April 30 1. 700,000+ Repeat Customers: How a Waterproof Jewelry Brand Conquered a Saturated Market In the fiercely competitive cross-border jewelry market, Spanish brand Atolea Jewelry has surged ahead with a unique edge. Founded just five years ago, it boasts over 700,000 loyal users, with a 2024 repeat purchase rate exceeding 35%. Atolea tackles […]

2025-04-22 451hotness GoodsFox Read all
Ad Optimization Tips

DTC Website Sellers Beware! Transshipment to Avoid Tariffs Carries Risks

2025.4.15  GoodsFox Daily E-commerce News: DTC Website Sellers Beware! Transshipment to Avoid Tariffs Carries Risks Target Partners with DTC Food Brand ButcherBox to Expand Grocery Offerings DTC Website Sellers Beware! Transshipment to Avoid Tariffs Carries Risks TikTok Shop GMV Soars 305%, Amazon Sellers Pivot to New Channel Trump’s Tariffs Hit U.S. E-commerce Brands, Europe Emerges as Haven Shopee Launches Program to Promote Vietnam’s Culture and Products   1. Target Partners with DTC Food Brand ButcherBox to Expand Grocery Offerings Target has teamed up with ButcherBox to offer high-quality, ethically sourced meat and seafood without subscriptions. Thirteen curated boxes, priced from $99 to $189, are now available. ButcherBox’s Chief Commercial Officer, Reba Hatcher, says the partnership removes ordering barriers for U.S. […]

2025-04-15 464hotness GoodsFox Read all
Ad Optimization Tips

Color-Changing Foundation Goes Viral Overseas!

2025.4.14  GoodsFox Daily E-commerce News: Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales Trump Warns: If Talks Fail, "Reciprocal Tariffs" Will Return to High Levels BeReal Launches Ads in U.S. to Compete with TikTok Breaking: Amazon Chinese Sellers Unable to Ship! Sources: Shein Wins UK Approval for London IPO, Awaits China’s Nod   1. Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales GoodsFox data reveals that Meroda Cosmetics’ "color-changing foundation" is surging in popularity overseas. Over the past 30 days, ad creatives reached nearly 1,200, up 41% from the previous period. The core audience is women aged 25-44, with 31.91% aged 25-34 and 35.27% aged 35-44. […]

2025-04-14 429hotness GoodsFox Read all
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