Fast-fashion marketers often struggle to define what’s really trending.Many call it having “internet sense” — the instinct to tap into online culture.After digging through thousands of ad creatives on GoodsFox, I found that Shein has mastered it.Across TikTok and Instagram, the brand consistently nails viral aesthetics with clever, story-driven ads.Here are five of Shein’s most effective ad concepts — and a few creative takeaways you can steal. 1.Sensory Marketing in Fashion — Selling Through Feelings Regions: Mexico, UK Platforms: Instagram Advertising copy: Layer up with our latest cushion foundation 🍰 Slip this base-makeup must-have into your bag for instant touch ups with medium to full, buildable coverage 💅 Shop your shade of our new Lock & GO Cushion Foundation […]