This article, compiled by GoodsFox, provides the latest independent website rankings and ad strategies in the sports and outdoor category (2024.12.2), offering valuable insights for sellers.As the pace of modern life increases, the demand for health and recreational activities has risen, fueling the growth of the outdoor and sports goods market. Advertising trends in the online sports and outdoor sector are evolving, particularly among the top 5 brands—NRS, Busch & Müller, Flux Footwear, Druids, and ZASUWA. These brands have distinct marketing strategies, reflecting the diversification and segmentation of the sports and outdoor market. TOP 1: NRS Store Info (Click to view): NRS Category: Outdoor & Sports Gear New Ads: 33 Total Ads: 3063 Advertising Platforms: AdMob Target Countries: U.S. (99%), […]

The growing demand for pet supplies, driven by an increase in pet ownership among singles and the elderly, has reshaped the online pet supply industry. Data from GoodsFox reveals new advertising trends, highlighting the strategies of top pet supply stores like Whiskers N Paws, Muunchy.de, BARK, Scrumbles, and FUNNYFUZZY. Among them, Whiskers N Paws achieved a remarkable 200% YoY growth in new ads. While Whiskers N Paws focuses on the Hong Kong market, Muunchy.de and Scrumbles target Germany and the UK, respectively. Meanwhile, BARK and FUNNYFUZZY are adopting a global approach. These brands align their ad strategies with their product categories and market positioning, showcasing concentrated pet food marketing alongside globally diversified pet accessories campaigns. Top Store Analysis 1. Whiskers […]

In 2022, two university students in Canada found themselves burned out from assignments while sitting in a coffee shop. They happened to glance at a dog sleeping peacefully in its bed, and a thought hit them: why are we living worse than dogs? That night, they invented the Human Dog Bed—a plush, cocoon-like sanctuary designed to be placed on the floor, offering comfort and relaxation for people. source: Plufl Once the product launched, it became an instant success, raking in a million dollars. At the same time, Olivia Magic Go sold over $200,000 in just 7 days on TikTok with her "lazy sofa," while DTC brand Cozyhub gained traction on social media with their "cozy hub bag." Global Heat trends […]

Insights from the 2024 H1 Global Marketing Data for DTC Brands. The 2024 H1 data on global expansion and DTC brand analysis reveals some new trends: Brands focused on niche markets are striving to break through product category limitations. Emerging markets like India and Malaysia are witnessing intense competition among leading brands. Some brands are taking unconventional marketing approaches to significantly improve their return on ad spend (ROAS). In this article, we’ll explore key findings from the GoodsFox & SHOPLINE 「 2024 H1 DTC Brands Global Marketing Report 」. We’ll cover three main sections: Advertising product performance and marketing strategies. Case studies of trending products. Case studies of SHOPLINE DTC brands. This analysis aims to help brands understand the current […]

GoodsFox Daily NewsJuly 10, 2024 StayShop US Face Cream Sells Out on TikTok USA! HATALKIN Car Charger Becomes a New TikTok U.S. Hit! Ozon launches Ozon Fashion, a new platform. TikTok Shop Updates New Shop Inspection Period Rules Shopee Brazil will collect import tax from buyers from August this year.   1. 15,833 daily sales! StayShop US face cream sells out on TikTok US! Source: GoodsFox The StayShop US Face Cream, a skincare set that provides intensive care for day and night skin, recently sold out on TikTok US. According to GoodsFox, the product sold 15,833 units per day on July 8 on TikTok US.   2. 15,396 daily sales! HATALKIN car charger is the newest TikTok U.S. hit! Source: GoodsFox The HATALKIN car charger, a retractable car charger for fast charging, has become a new breakout item for TikTok US. According to GoodsFox data, in the TikTok U.S. region, the daily sales of the product reached 15,396 on July 8th.   3.Ozon launched a new platform Ozon Fashion Ozon has launched a new platform, Ozon Fashion, to which it has relocated its apparel, footwear, accessories, and jewelry categories, expanding into a comprehensive platform that covers all fashion items while retaining its original verified brands.   4.TikTok Shop Updates Rules for New Store Inspection Periods On July 10 this year, TikTok Shop will adjust the U.S. cross-border new store inspection period rules: shorten the inspection period to at least 30 days, and reduce the number of transactions required to 500 single, while raising the store business responsibility poor evaluation rate standard to 0.4% or less. The new rules cancel the early graduation channel, and add a 60-day observation period.   5.Shopee Brazil station this year, August will start to buyers to collect import tax From August this year, the Brazilian government will impose a 20% import tax on orders imported into Brazil with a value of up to $50: for orders with a purchase amount of ≤ $50, buyers are required to pay 20% of the import tax and 17% of the Goods and Services Circulation Tax (ICMS); for orders with a purchase amount of > $50, buyers are required to pay 60% of the import tax and 17% of the Goods and Services Circulation Tax ( For orders >$50, buyers are required to pay 60% import duty and 17% ICMS, with a $20 discount on the import duty portion.

GoodsFox Daily NewsJuly 8, 2024   ● 7,000 daily sales! Universal Candies Candy Recently Went Viral on TikTok USA ● Homemade Sunscreen Goes Viral on TikTok ● More than half of Ozon's sellers are selling more than a million dollars a month after a year on the site. ● TikTok Shop Updates Service for Local Stores in Thailand ● P34.5 billion in sales from this year's Hot Sale in Mexico 1. Universal Candies candy has recently become a hit on TikTok USA. Photo From: GoodsFox   Universal Candies, a candy that recently went viral on TikTok US, comes in a variety of colors. According to GoodsFox, the product sold 7,276 units per day on July 4 in the U.S. region of TikTok.   2. Homemade Sunscreen Goes Viral on TikTok  TikTok blogger Nara Smith has gone viral again by showing how to make homemade sunscreen, a video that has been viewed more than 18 million times. She mixes a mixture of coconut oil and beeswax with boiling water, adds zinc oxide powder, and then puts it in the fridge to solidify. But the practice has been criticized by many experts.   3.Ozon more than half of the sellers in a year after the monthly sales of more than a million According to Ozon data, after one year, monthly sales of more than one million rubles accounted for more than half of the active sellers, and the second year sales increased by 2.5 times, and the third year increased by 6 times.   4.TikTok Shop Updates Thai Local Store Service Starting from August this year, TikTok Shop Thailand local store requires sellers to provide tax information in order to issue valid tax invoices. Sellers in Thailand need to log in to the Seller Center before August this year, enter the "Tax" option under the "Account Settings" page, and accurately submit their tax identification number and headquarters/branch number.   5.This year, Mexico Hot Sale sales reached 34.5 billion pesos According to reports, Mexico's eleventh Hot Sale this year totaled 34.539 billion pesos (about 1.9 billion U.S. dollars), an increase of more than 15% over last year. The event sold a total of 28.1 million pieces of merchandise, orders amounted to 14.4 million copies, the average order amount of 2,391 pesos.  

GoodsFox Daily News July 5, 2024 AFAN-ITON Sealing Machine Sells in TikTok USA! Eco Detergent Store Detergents Sells Like Hotcakes in TikTok Malaysia! Shopee Live Thailand explodes with over 40 times increase in orders! Amazon injects Rs 60 crore into Amazon Pay India Walmart launches 'Collectibles Experience' promotion   1. 17018 daily sales! AFAN-ITON sealing machine sells like hotcakes on TikTok USA! Source: GoodsFox The AFAN-ITON Sealer, which recently sold out on TikTok US, can be used to seal bags of potato chips to keep food fresh. According to GoodsFox data, the product reached 17,018 daily sales on July 3 in the TikTok US region.   2. Nearly 40,000 daily sales! Eco Detergent Store detergent explodes on TikTok Malaysia! Source: GoodsFox   Eco Detergent Store detergent, which has recently hit TikTok Malaysia, can contain antibacterial ingredients and has a long-lasting fragrance. According to GoodsFox, daily sales of the product reached 38,486 on July 3 on TikTok Malaysia.   3. Shopee Live Thailand bursts into flames, with order volume increasing over 40 times! According to Shopee's recent data, Shopee Live has shown rapid growth in the Thai market, with order volume increasing more than 40 times year-on-year, further stabilizing its head position in the region.   4.Amazon injected Rs 60 crore into Amazon Pay India Recently, Amazon injected Rs 6 billion into Amazon Pay India, further consolidating its digital payment business in India and expanding its influence in India. According to statistics, Amazon's total investment in Amazon Pay in India this year reached Rs. 9.5 billion.   5. Walmart launched the "collectibles experience" promotional activities Walmart has recently launched a campaign called 'Collectibles Experience'. The campaign, which spans three months in July and September, is aimed at collectibles sellers and covers popular categories such as toys, media and music, trading cards, books, sports memorabilia and coins.

GoodsFox - #1 DTC Brand Data Analysis Platform In 1100 B.C., the Phoenicians sailed through the Mediterranean waves, establishing the first trade routes that connected civilizations such as Greece, Rome, Egypt, and ancient Britain. Each voyage represented a bold expansion of commercial boundaries. Direction, undoubtedly, is the most crucial aspect of overseas business. Each region has its unique cultural background, media platforms, and user profiles. Expanding into ten regions requires ten different marketing strategies. By collecting market data from each region and integrating it around the three dimensions of "stores, products, and ads" in an understandable manner, global big data can serve as an effective compass for those venturing overseas. This is the core motivation behind the launch of the […]

Daily News GoodsFox July 2, 2024 SACHEU Beauty Lip Liner Gains Popularity on TikTok in the US RUIBAO Shoes Athletic Footwear Becomes a Best-seller on TikTok in the US TikTok Sparks a Surge in Demand for Fujifilm Cameras, Production Struggles to Keep Up The Global Pet Care E-commerce Market is Expected to Reach $149.2 Billion by 2030 Shopee Malaysia Launches Live Broadcast Incentive Program for Local Stores   1. SACHEU Beauty Lip Liner Gains Popularity on TikTok in the US Image Source: GoodsFox A lip liner from SACHEU Beauty has recently become a hit on TikTok in the US, claiming to offer long-lasting makeup effects and conditioning benefits. According to GoodsFox data, on June 30th, the product's daily sales volume reached 8,298 on TikTok in the US.   2. RUIBAO Shoes Athletic Footwear Becomes a Best-seller on TikTok in the US A pair of athletic shoes from RUIBAO Shoes has recently become a best-seller on TikTok in the US. These shoes are known for their vibrant colors and good breathability, making them suitable for sports and everyday casual wear. According to GoodsFox data, on June 30th, the product's daily sales volume reached 2,710 on TikTok in the US, with a total of 64,861 sales over the past 30 days.   3. TikTok Sparks a Surge in Demand for Fujifilm Cameras, Production Struggles to Keep Up. According to Reuters, TikTok has ignited a craze for Fujifilm's retro-themed X100 camera, which is favored by young social media fans in their 20s for its appearance and high-end features. However, Fujifilm's production still cannot meet the demand, and the long waiting times and high prices may lead to customer loss. 4. The Global Pet Care E-commerce Market is Expected to Reach $149.2 […]

Daily News from GoodsFox July 1, 2024 ● Daily Sales Hit 37,764! Partheafashion Dresses Go Viral in the TikTok U.S. Region ● Sweetiz Emerges as a Dark Horse in the UK TikTok Region for Gummy Candies! Daily Sales Reach 65,661! ● Shopee Violates Indonesian Antitrust Rules ● Ozon Global Restricts Sales of Electronics and Two Other Categories ● TikTok Launches "Deals For You Days" in the United States   1. Daily Sales Hit 37,764! Partheafashion Dresses Go Viral in the TikTok U.S. Region  Source: GoodsFox A Partheafashion dress has recently become a hot seller in the TikTok U.S. region; it is a black lace dress. According to GoodsFox data, on June 27, the daily sales volume of this product in the TikTok U.S. region reached 37,764.   2. Sweetiz Emerges as a Dark Horse in the UK TikTok Region for Gummy Candies! Daily Sales Reach 65,661! Source: GoodsFox Sweetiz gummy candies have recently emerged as a dark horse in the UK TikTok region, offering the freedom to choose and pair flavors as desired. According to GoodsFox data, on June 27, the daily sales volume of this product in the TikTok U.S. region reached 37,764.   3. Shopee Violates Indonesian Antitrust Rules The Indonesian antitrust agency KPPU stated that Shopee and its courier service Shopee Express have violated Indonesian antitrust rules. Subsequently, the adjustment proposals given by Shopee were approved by the committee council. At the same time, the committee will continue to hold a hearing next month to sign a letter of integrity.   4. Ozon Global Restricts Sales of Electronics and Two Other Categories Starting from June 26, Ozon has prohibited sellers on Ozon Global from selling electronics, automotive and motorcycle products, and DIY tools, and has advised sellers to focus on fashion, home and daily use, children, and pet categories.   5. TikTok Launches "Deals For You Days" in the United States In order to increase its investment in the U.S. market, TikTok has recently launched the "Deals For You Days" campaign in the United States to improve consumer shopping rates within the app. This promotional event not only brings price benefits but also strengthens the interaction between consumers and brands through live shopping and other channels. Brands such as Benefit Cosmetics and COOLA, as well as some well-known creators, are participating in this live broadcast, providing consumers with exclusive discounts and recommended products.