Lululemon's top two things they want to shake off are the label of being "just a yoga pants seller" and the controversial comments of their founder, Chip Wilson.   Wilson, is often regarded as the wrecking ball to Lululemon's brand image. In 2013, when a growing trend of fast-fashion brands like Forever 21 and H&M launching plus-size lines and actively engaging in diverse brand narratives, he publicly remarked, ‘Some women's bodies just don't work for yoga pants.’ Facing a barrage of criticism, he hastily stepped down. As the tide of "anti-fat-shaming" intensified, Lululemon's new management team eventually launched a plus-size line and began featuring more plus-size and diverse models prominently on their website.       However, Earlier this year, in an interview with Forbes, Wilson once again expressed his disdain for Lululemon's current emphasis on 'diversity’ and ‘inclusivity' , claiming that the brand's definition doesn't need to cater to everyone.   Opinions are like […]

Quad Lock is a sports phone mount brand originating from Australia, founded in 2011, with sales exceeding $100 million  in 2022. It specializes in producing high-quality phone cases and accessories.Its slogan is "Whether on bike, boat, car, a trip down the road, or expedition across the globe, Quad Lock makes the experience better. And we build reliable gear, so you can go anywhere". In this article,we will analyze the advertising intelligence of Quad Lock from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Quad Lock distinguish itself from other phone mounts.   01 Quad Lock’s Store Traffic Rank According to Goodsfox, Quad Lock ranked 2,203,372 in the store traffic in a month (from 2023-6-24 to 2024-02-16). […]

The Most Comprehensive Ranking,2023 Top 100 Global DTC Brand Advertisements Revealed !!! In 2023, Chinese enterprises expanded vigorously overseas, causing significant disruptions in the global e-commerce landscape. The persisting economic uncertainty and the intricate and ever-changing foreign trade environment have posed higher demands on cross-border businesses. Looking back at the development trends in the cross-border industry in 2023, what were the key characteristics? Looking ahead to 2024, how can practitioners seize opportunities for predictable growth? At this juncture of the year-end and the beginning of a new year, GoodsFox has completed the "2023 DTC Brand Advertising Top 100" report,covering various categories such as fashion, beauty, jewelry, sports, and outdoor.We aim to assist cross-border practitioners in reviewing the annual dynamics, understanding […]

This is our regularly GoodsFox weekly news about ecommerce market,here are the most noticeable events happening this week ! 01.US online grocery sales decrease in 2023 U.S. online grocery sales in 2023 reached $95.8 billion, according to annualized results from the monthly Brick Meets Click/Mercatus Grocery Shopper Survey. That’s a 1.2% decline from 2022, which Brick Meets Click and Mercatus attributed primarily to a decline in order frequency among online grocery shoppers. The data shows that U.S. online grocery sales decreased from 2021 to 2022, then again from 2022 to 2023. Online grocery sales had dropped to $97.0 billion in 2022 from $97.6 billion in 2021. According to Brick Meets Click and Mercatus, the data is based on more than […]

Great Jones is a startup that makes Instagram-worthy cookware in fun colors that appeal to the millennial aesthetic. You've probably spotted its colorful Dutchess pot or Holy Sheet pan on the feeds of food influencers like Molly Baz and Molly Yeh, but Great Jones' founders set out to make cookware that's more approachable and affordable than legacy brands like All-Clad and Le Creuset. In this article,we will analyze the advertising intelligence of Great Jones from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how  Great Jones stand out the cookware market. Source:GoodsFox   According to Goodsfox, Great Jones ranked  829,135 in the store traffic in a month (from 2020-7-20 to 2024-1-07). This is a rather good rating for a […]

Founded by YouTube phenomenon Emma Chamberlain, Chamberlain Coffee is high-quality, sustainably sourced organic coffee roasted in California.Coffee beans from different regions include a wide variety of flavor notes, making each coffee bag unique and exciting. Each Chamberlain Coffee blend contains unique tasting notes that the brand identify on the front of the bag so consumer can experiment to find their favorite. Source:chamberlain coffee In this article,we will analyze the advertising intelligence of Chamberlain Coffee from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Chamberlain Coffee made a name in the coffee market, then earn $30M one year. 01 Overview of Chamberlain Coffee’s Social Media Advertising According to GoodsFox data, Chamberlain Coffee has promoted 15 products with 64 ads in […]

PopSockets® is a brand of phone accessories that lets you design your own phone grips, stands, cases, mounts, wallets, and wireless chargers with the AI Customizer.As its slogan said,We're on a mission to transform PopSockets into an Eternal Positivity Machine.They indeed make an increasingly positive impact on the heath and happiness of the planet.       Source:Popsockets  In this article, we will use the data and content from Goodsfox,, the leading advertising intelligence platform, to analyze Popsockets’ advertising strategies from Nov 11 to Dec 11, 2023. 01 Popsockets’s Store Traffic Rank According to Goodsfox, Popsockets ranked 9,980,428 in the store traffic in a month (from 2023-11-15 to 2023-12-14).This favorable rating signifies that Popsockets, a professional company specializing in the sale of phone accessories, enjoys […]

Tineco is a brand that specializes in the design and manufacturing of smart home appliances, particularly cordless vacuum cleaners. They are known for producing high-performance and technologically advanced vacuum cleaners,floor washers that offer features such as powerful suction, long battery life, and smart functions. Source:GoodsFox Its slogan is to “Live Easy. Enjoy Life.Tineco showcases its innovative and intelligent technology to make the home appliances smarter and easier to use, and focuses on human and things we love.” In this article, we will use the data and insights provided by Goodsfox, a leading platform for global brand marketing data research, to analyze how Tineco utilizes advertising intelligence to boost its brand awareness and sales in the global market. We will also explore how Tineco […]

Native is a personal care brand, known for using clean, non-toxic ingredients in its products.Native makes daily staples like deodorant, body wash, soap, shampoo, and toothpaste that are good, clean, fun, and cruelty free.As its slogan said Deodorant that isn't a chemistry experiment. It has committed to sweating the small stuff,from regularly reformulating products based on customer feedback, to the simple ingredients that define every product in the lineup today. Source:GoodsFox  In this article, we will use the data and content from Goodsfox, the leading advertising intelligence platform, to analyze Native’s advertising strategies from Oct 9 to Nov 5, 2023.   01 What is Native Deodorant Unlike many conventional deodorants that contain potentially harmful chemicals such as parabens, phthalates, and aluminum-based compounds, Native deodorant […]

Founded in 2016 and headquartered in Austria, Waterdrop, as a brand specializing in offering a range of drinkware, drinktech and microdrinks, which are small, sugar-free cubes or tablets designed to be dissolved in water.This will provide consumers with unique experience that is high-quality, convenient and environmentally friendly. It mission is to encourage you to drink more water in order for you to live a healthier, longer and more sustainable life. Source:GoodsFox In this article, we will use the data and insights provided by Goodsfox, a leading platform for global brand marketing data research, to analyze how waterdrop leverages advertising intelligence to boost its brand awareness and sales in the global market. We will also explore how waterdrop adopts a user-centric approach […]