As Black Friday and Cyber Monday approach, DTC brands have a prime opportunity to capture consumer attention and drive revenue. With a shorter holiday season in 2024, timing and strategy are key. This guide offers actionable advertising strategies to help DTC brands succeed in a crowded market, boost traffic, and convert new customers. 1. Prepare Ad Creatives Early and Optimize Regularly To capture attention during the peak shopping season, focus on compelling ad creatives. According to GoodsFox data, in November 2023, sectors like food and beverage, beauty and personal care, and apparel are showing strong advertising activity. Brands such as The Rotten Fruit Box, BURGA, and Lange have significantly increased their new ad creatives. Analyzing historical data can reveal […]
September is just around the corner, and with it comes a lineup of major global festivals. Get ready—our Global Marketing Calendar is here! Today, GoodsFox is diving into the key marketing events for September, offering insights on product selection and strategies to help you shine. For global sellers, these dates are golden opportunities to make your mark. Prepare now to capture these moments and boost your sales. Good morning, and in case we don’t connect later, good afternoon, good evening, and successful sales to you! Keep this in mind—opportunities like these don’t come around often, so let’s make every moment count this September! ● Labor Day (September 1st) ● Teacher’s Day (September 6th and 10th) ● SEA Mega Sales (September […]
The e-commerce sector is flourishing. Within the Global DTC Brand Report, we've identified the market strategies fueling the brands growing. Ulike, the "Global Follicle Sweeper," tops TikTok ads, sweeping sales boards. Raycon's high-performance earphones and GTHIC's gothic accessories find niche market success. The apparel sector diversifies. Outdoor, shaping, and plus-size categories show potential and demand. GoodsFox has released the "2024 First Half DTC Independent Station Promotion Trend Report", bridges information gaps, guiding merchants through market trends. Q2 Market Revival New ad materials in Q2 signal market activity. A clear growth trend in global e-commerce ads marks 2024's first half. March sees a rise in ads with new products and spring promotions. April peaks for Mid-Year Promotion prep. […]
2024 Global Ecommerce Website Bestseller List (Jan) is now revealed!!! In 2023, many DTC (Direct-to-Consumer) brands underwent unprecedented changes.Despite a decrease in overall transaction volumes compared to the peak in 2021, numerous brands achieved successful transactions or went public. Well-known brands like Mielle, Great Jones, and Otherland were acquired, while the parent company of Il Makiage and Spoiled Child, Oddity, as well as Birkenstock, applied for initial public offerings. With the arrival of 2024, Goodsfox will focus on the hot-selling products and stores on Ecommerce websites in January. Source:GoodsFox Source:GoodsFox Source:GoodsFox 🌟 January Ecommerce Website New Product Observations: Tank tops, hoodies, outdoor functional shoes, and other products are trending! 👇 According to data from GoodsFox , here are […]
As the top brand venturing into international markets in the clothing sector, LilySilk targets the "silk" category and successfully opens the doors to the European and American markets through differentiated competition. In this article,we will analyze the advertising intelligence of SilkSilky from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how SilkSilky stand out the silk fashion market. Unlike the major categories dominated by fast-fashion giants such as Zara, SHEIN, and Zaful, the silk clothing category is often defined as high-end, lightweight single items with higher average prices. The consumer base for silk clothing is predominantly the middle to high-income group, resulting in LilySilk enjoying higher profit margins and repeat purchase performance compared to affordable clothing brands. […]
February is approaching, and the countdown to the Year of the Dragon Spring Festival has begun, Cross-Border Marketing Calendar Revealed ! Today, GoodsFox will review the important marketing nodes in February and provide guidance on product selection and marketing strategies. For cross-border sellers, as we welcome the new spring, preparations need to be made for a wave of hot-selling nodes overseas. It's time to seize hot nodes to capture overseas opportunities in a new year. 01 Venice Carnival (February 3) Source:Google The carnival is one of the grand festivals in the Western world, originating from Christian religious ceremonies. The Venice Carnival in Italy is one of the oldest and largest carnivals in the world. People wear masks, tall […]
This is our regularly GoodsFox weekly news about ecommerce market,here are the most noticeable events happening this week ! 01.US online grocery sales decrease in 2023 U.S. online grocery sales in 2023 reached $95.8 billion, according to annualized results from the monthly Brick Meets Click/Mercatus Grocery Shopper Survey. That’s a 1.2% decline from 2022, which Brick Meets Click and Mercatus attributed primarily to a decline in order frequency among online grocery shoppers. The data shows that U.S. online grocery sales decreased from 2021 to 2022, then again from 2022 to 2023. Online grocery sales had dropped to $97.0 billion in 2022 from $97.6 billion in 2021. According to Brick Meets Click and Mercatus, the data is based on more than […]
The arrival of 2024 marks a year full of opportunities and challenges for cross-border e-commerce sellers. GoodsFox has specially compiled a 2024 International Marketing Calendar.With the continuous evolution of global markets, the importance of international marketing becomes increasingly prominent. The calendar includes various global nodes, with a separate focus on popular regions, aiding you in better planning eCommerce business.In order to help everyone proactively plan for important festive periods and seize the initiative in formulating creative marketing and social media strategies for 2024. […]
This is our regularly GoodsFox weekly news about ecommerce market,here are the most noticeable events happening this week ! 01.AI is giving Santa a boost this holiday season The rise of generative AI — and the use of ChatGPT — has inspired more retailers and holiday shoppers to experiment with the technology this holiday season. But for now, most of the technology’s influence will come in ways consumers won’t see. Source:CNBC Here are three major ways that AI is showing up this peak shopping season — and how it may preview the future: A time-saving and efficiency tool This season, AI is helping retailers in some major ways behind the scenes. Think of those mundane but critical tasks like ordering […]
Founded by YouTube phenomenon Emma Chamberlain, Chamberlain Coffee is high-quality, sustainably sourced organic coffee roasted in California.Coffee beans from different regions include a wide variety of flavor notes, making each coffee bag unique and exciting. Each Chamberlain Coffee blend contains unique tasting notes that the brand identify on the front of the bag so consumer can experiment to find their favorite. Source:chamberlain coffee In this article,we will analyze the advertising intelligence of Chamberlain Coffee from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Chamberlain Coffee made a name in the coffee market, then earn $30M one year. 01 Overview of Chamberlain Coffee’s Social Media Advertising According to GoodsFox data, Chamberlain Coffee has promoted 15 products with 64 ads in […]