1. Distribution of Mobile and Digital in Europe According to Statista, Europe’s consumer electronics (mobile and digital) market is set to grow steadily in 2024. The market is projected to reach $647.34 billion in 2024, with a compound annual growth rate (CAGR) of 8%, aiming for $951.16 billion by 2029. Despite its vast potential, Europe’s market is fragmented and diverse, with distinct consumer behaviors: UK: A highly digitized environment with a large mobile user base. Consumers show high interest in new products. Germany: Known for pragmatism and a focus on innovation, German consumers value technological advancements. Southern Europe (e.g., Spain, Italy): Lower income levels lead to a preference for value-for-money brands like Xiaomi and OPPO. Consumers are highly price-sensitive. TikTok […]

We collected marketing data from 30 European countries to compile the GoodsFox | 2025 European E-Commerce Market Insights Report. The report covers the EU's 27 countries (including Germany, France, Italy, Spain, and others in Northern, Western, Southern, Central, and Eastern Europe) as well as the UK, Switzerland, and Norway. The report is divided into three main sections: Overview of the European E-commerce Market Insights on DTC Independent Sites in Europe Marketing Analysis of Mobile and Digital Categories in Europe Connect with me on LinkedIn to receive the full version of the report!  I. European Market Overview Based on economic development and consumer purchasing power, the European market can be categorized into tiers: Western Europe (e.g., Germany, UK, France): Core markets with […]

2024.12.20  GoodsFox Daily E-commerce News: Electronic Watch Trend Surges with 36,000+ Sales Shopee Upgrades Automated Bidding Feature U.S. Supreme Court to Revisit TikTok Ban OpenAI Introduces New ChatGPT Features Amazon Sellers Warned of Phishing Emails 1. Electronic Watch Trend Surges with 36,000+ Sales GoodsFox data reveals that TikTok Philippines store ClassyWatch has sold over 36,000 electronic watches in the last 30 days, reflecting a growth rate of 920%. On December 18 alone, the store sold 10,000 units, making it a hot product. ClassyWatch specializes in stylish electronic watches, designed for students and young users. These watches are waterproof and feature playful cartoon elements on the strap, adding a cute aesthetic. Source: GoodsFox 2. Shopee Upgrades Automated Bidding Feature Shopee is upgrading […]

In this post, we’ll cover the top 5 furniture products that have been performing exceptionally well in advertising campaigns, according to data from GoodsFox. These include children's play sofas, ice bath tubs, bath backrests, ergonomic office chairs, and zero-gravity chairs. We'll explore their ad strategies, market positioning, and key differences to help sellers gain insights into current trends and ad tactics. Why are These Furniture Products Important? The products listed here represent the latest trends in furniture e-commerce and showcase effective advertising strategies. Understanding which furniture categories are dominating the ad space can give sellers a competitive edge, especially when it comes to ad platforms, targeting, and creative strategies. For example, the children's play sofa targets families, while ergonomic office […]

With global online retail booming, cross-border e-commerce offers massive opportunities for sellers to expand into new markets. However, success in cross-border selling isn't automatic—it requires strategic planning and adaptation to new environments. This is particularly important for e-commerce businesses looking to grow internationally while navigating cultural differences, shipping complexities, and varying consumer behaviors. In this post, we’ll explain why cross-border e-commerce is critical for online sellers, cover the key steps needed to succeed, and share actionable tips to thrive in global markets. What is Cross-Border E-Commerce, and Why Does it Matter? Cross-border e-commerce refers to online selling that transcends national borders, allowing retailers to reach customers in foreign countries. It is a rapidly growing industry as more consumers shop online […]

2024.12.16  GoodsFox Daily E-commerce News: NaturistaTH Beauty Sales Surge by 12000% Temu Expands to Nigeria, Tops App Charts Shopee Philippines to Adjust Service Fees in 2025 Temu Registers in Thailand U.S. DOJ Pushes to Reject TikTok’s Ban Delay Request 1. NaturistaTH Beauty Sales Surge by 12000% According to GoodsFox data, NaturistaTH, a leading beauty brand on TikTok Thailand, saw its sales skyrocket by 12000% over the past 30 days. Its sensitive skin facial cleansers and tea tree care kits have been top-sellers, with 3000 new orders in the last 24 hours. With five trending items in the store, NaturistaTH has quickly become the top beauty brand in the category. Source:  GoodsFox 2. Temu Expands to Nigeria, Tops App Charts External sources […]

2024.12.12  GoodsFox Daily E-commerce News: Huaqiangbei Steps Up! Phone Case Innovation Explodes on TikTok TikTok Shop Set to Launch in Ireland This Week Ozon Global Lowers Sales Commissions and Expands Logistics Across China Amazon Enters Online Car Sales Indonesia’s 2024 Online Trade Expected to Surpass 453 Trillion IDR 1. Huaqiangbei Steps Up! Phone Case Innovation Explodes on TikTok According to GoodsFox data, TikTok Thailand’s store, Super Phone Case, has sold over 12,000 units of its camera lens tripod in the last 30 days. The product’s magnetic design and wireless charging features have been extremely popular. This item has consistently trended on TikTok, making it one of the best-selling digital accessories. Super Phone Case mainly sells phone accessories and has gained attention […]

If you're a TikTok Shop seller, choosing the right products to sell is crucial for your business’s success. With millions of users browsing TikTok daily, your product selection can either make or break your sales. In this post, we’ll walk you through how to choose products that will capture your audience's attention and generate sales, covering everything from understanding your target market to analyzing trending products. What is TikTok Shop Product Selection, and Why Does It Matter? Product selection refers to the process of choosing the right items to sell based on market demand, audience interests, and competition. The importance of this cannot be overstated, especially on a platform like TikTok where trends move quickly and user preferences are constantly […]

This article, compiled by GoodsFox, provides the latest independent website rankings and ad strategies in the sports and outdoor category (2024.12.2), offering valuable insights for sellers.As the pace of modern life increases, the demand for health and recreational activities has risen, fueling the growth of the outdoor and sports goods market. Advertising trends in the online sports and outdoor sector are evolving, particularly among the top 5 brands—NRS, Busch & Müller, Flux Footwear, Druids, and ZASUWA. These brands have distinct marketing strategies, reflecting the diversification and segmentation of the sports and outdoor market. TOP 1: NRS Store Info (Click to view): NRS Category: Outdoor & Sports Gear New Ads: 33 Total Ads: 3063 Advertising Platforms: AdMob Target Countries: U.S. (99%), […]

The growing demand for pet supplies, driven by an increase in pet ownership among singles and the elderly, has reshaped the online pet supply industry. Data from GoodsFox reveals new advertising trends, highlighting the strategies of top pet supply stores like Whiskers N Paws, Muunchy.de, BARK, Scrumbles, and FUNNYFUZZY. Among them, Whiskers N Paws achieved a remarkable 200% YoY growth in new ads. While Whiskers N Paws focuses on the Hong Kong market, Muunchy.de and Scrumbles target Germany and the UK, respectively. Meanwhile, BARK and FUNNYFUZZY are adopting a global approach. These brands align their ad strategies with their product categories and market positioning, showcasing concentrated pet food marketing alongside globally diversified pet accessories campaigns. Top Store Analysis 1. Whiskers […]