GoodsFox has compiled the latest 2024 data into an insightful guide: GoodsFox | 2024 U.S. E-Commerce Marketing Insights Report. This comprehensive report covers market trends, marketing strategies, and key market analysis. Connect with me on LinkedIn to receive the full version of the report! In this article, we’ll share our key insights and predictions about the U.S. e-commerce market. Key Trends in the U.S. E-Commerce Market 1. The Growing Edge of E-Commerce E-commerce continues to thrive in developed nations due to higher purchasing power and a willingness to pay for quality. However, the trend also leans towards affordability narratives, with platforms like Temu and SHEIN igniting price wars. Even Amazon joined in by launching Amazon Haul, a low-cost store, in […]
As Black Friday and Cyber Monday approach, DTC brands have a prime opportunity to capture consumer attention and drive revenue. With a shorter holiday season in 2024, timing and strategy are key. This guide offers actionable advertising strategies to help DTC brands succeed in a crowded market, boost traffic, and convert new customers. 1. Prepare Ad Creatives Early and Optimize Regularly To capture attention during the peak shopping season, focus on compelling ad creatives. According to GoodsFox data, in November 2023, sectors like food and beverage, beauty and personal care, and apparel are showing strong advertising activity. Brands such as The Rotten Fruit Box, BURGA, and Lange have significantly increased their new ad creatives. Analyzing historical data can reveal […]
September is just around the corner, and with it comes a lineup of major global festivals. Get ready—our Global Marketing Calendar is here! Today, GoodsFox is diving into the key marketing events for September, offering insights on product selection and strategies to help you shine. For global sellers, these dates are golden opportunities to make your mark. Prepare now to capture these moments and boost your sales. Good morning, and in case we don’t connect later, good afternoon, good evening, and successful sales to you! Keep this in mind—opportunities like these don’t come around often, so let’s make every moment count this September! ● Labor Day (September 1st) ● Teacher’s Day (September 6th and 10th) ● SEA Mega Sales (September […]
GoodsFox Top DTC Brands List Launch｜Overlooking the Global Market, Gaining Brand Insights
GoodsFox - #1 DTC Brand Data Analysis Platform In 1100 B.C., the Phoenicians sailed through the Mediterranean waves, establishing the first trade routes that connected civilizations such as Greece, Rome, Egypt, and ancient Britain. Each voyage represented a bold expansion of commercial boundaries. Direction, undoubtedly, is the most crucial aspect of overseas business. Each region has its unique cultural background, media platforms, and user profiles. Expanding into ten regions requires ten different marketing strategies. By collecting market data from each region and integrating it around the three dimensions of "stores, products, and ads" in an understandable manner, global big data can serve as an effective compass for those venturing overseas. This is the core motivation behind the launch of the […]
Quad Lock is a sports phone mount brand originating from Australia, founded in 2011, with sales exceeding $100 million in 2022. It specializes in producing high-quality phone cases and accessories.Its slogan is "Whether on bike, boat, car, a trip down the road, or expedition across the globe, Quad Lock makes the experience better. And we build reliable gear, so you can go anywhere". In this article,we will analyze the advertising intelligence of Quad Lock from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Quad Lock distinguish itself from other phone mounts. 01 Quad Lock’s Store Traffic Rank According to Goodsfox, Quad Lock ranked 2,203,372 in the store traffic in a month (from 2023-6-24 to 2024-02-16). […]
As the top brand venturing into international markets in the clothing sector, LilySilk targets the "silk" category and successfully opens the doors to the European and American markets through differentiated competition. In this article,we will analyze the advertising intelligence of SilkSilky from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how SilkSilky stand out the silk fashion market. Unlike the major categories dominated by fast-fashion giants such as Zara, SHEIN, and Zaful, the silk clothing category is often defined as high-end, lightweight single items with higher average prices. The consumer base for silk clothing is predominantly the middle to high-income group, resulting in LilySilk enjoying higher profit margins and repeat purchase performance compared to affordable clothing brands. […]
February is approaching, and the countdown to the Year of the Dragon Spring Festival has begun, Cross-Border Marketing Calendar Revealed ! Today, GoodsFox will review the important marketing nodes in February and provide guidance on product selection and marketing strategies. For cross-border sellers, as we welcome the new spring, preparations need to be made for a wave of hot-selling nodes overseas. It's time to seize hot nodes to capture overseas opportunities in a new year. 01 Venice Carnival (February 3) Source:Google The carnival is one of the grand festivals in the Western world, originating from Christian religious ceremonies. The Venice Carnival in Italy is one of the oldest and largest carnivals in the world. People wear masks, tall […]
Great Jones is a startup that makes Instagram-worthy cookware in fun colors that appeal to the millennial aesthetic. You've probably spotted its colorful Dutchess pot or Holy Sheet pan on the feeds of food influencers like Molly Baz and Molly Yeh, but Great Jones' founders set out to make cookware that's more approachable and affordable than legacy brands like All-Clad and Le Creuset. In this article,we will analyze the advertising intelligence of Great Jones from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Great Jones stand out the cookware market. Source:GoodsFox According to Goodsfox, Great Jones ranked 829,135 in the store traffic in a month (from 2020-7-20 to 2024-1-07). This is a rather good rating for a […]
The arrival of 2024 marks a year full of opportunities and challenges for cross-border e-commerce sellers. GoodsFox has specially compiled a 2024 International Marketing Calendar.With the continuous evolution of global markets, the importance of international marketing becomes increasingly prominent. The calendar includes various global nodes, with a separate focus on popular regions, aiding you in better planning eCommerce business.In order to help everyone proactively plan for important festive periods and seize the initiative in formulating creative marketing and social media strategies for 2024. […]
This is our regularly GoodsFox weekly news about ecommerce market,here are the most noticeable events happening this week ! 01.AI is giving Santa a boost this holiday season The rise of generative AI — and the use of ChatGPT — has inspired more retailers and holiday shoppers to experiment with the technology this holiday season. But for now, most of the technology’s influence will come in ways consumers won’t see. Source:CNBC Here are three major ways that AI is showing up this peak shopping season — and how it may preview the future: A time-saving and efficiency tool This season, AI is helping retailers in some major ways behind the scenes. Think of those mundane but critical tasks like ordering […]