TikTok has recently announced that it will adopt a closed loop e-commerce system instead of a semi-closed loop system. This means that users will be able to buy and sell products directly within the app, without being redirected to external websites or apps. In this article, we will mainly analyze the reasons why TikTok will adopt closed loop and the impact on online retailers.   Source: The Verge   01 What is semi-closed loop and closed loop   TikTok’s semi-closed loop is a type of e-commerce system that redirects users to external websites like Shopify, for payment and delivery. Online retailers can drive visitors from TikTok to their website by live-streaming or posting links to their short videos. This means that TikTok […]

Luvmehair is a Chinese beauty and personal care brand that specializes in human hair wigs, lace wigs, headband wigs, bob wigs, and hair bundles. The brand has a strong online presence, especially on social media platforms like Facebook and Instagram. In this article, we will analyze the advertising intelligence of luvmehair from Goodsfox, a global advertising data analytics platform for consumer brands.   Source: Luvmehair   01 Luvmehair’s Store Traffic Rank   According to Goodsfox, luvmehair ranked 586,721 in the store traffic in the latest 7 days (from 2023-8-03 to 2023-8-09). This is a relatively high rating for a niche brand that mainly sells hair products. It indicates that luvmehair has a loyal customer base and a strong brand awareness.   Source: GoodsFox   02 Luvmehair’s Marketing […]

Online advertising is a crucial tool for e-commerce brands to reach and persuade potential customers. However, with the increasing competition and complexity of online marketing, it is not easy to create and execute effective online advertising campaigns. In this article, we will take a look at how Ulike, a beauty and personal care brand that sells IPL hair removal handsets online, markets its products through various online advertising platforms and content. We will use the data and analysis from GoodsFox, a leading e-commerce intelligence platform, to examine Ulike’s online advertising intelligence and gain insights into its online marketing strategies and performance.   01 What is Ulike   Ulike is a beauty and personal care brand that sells IPL(intense pulsed light) hair removal […]

Instagram and Facebook are two of the most popular social media in the world, with billions of users and millions of businesses. Small businesses can choose both platforms to advertise so as to reach their target audience and raise brand awareness. But which one is better for small business? In this article, we will compare Instagram ads and Facebook ads, and give you some tips on how to choose the best one for your goals.   What are Instagram ads?   Instagram ads are sponsored posts or stories that appear on the Instagram app or website. With Instagram ads, businesses can drive awareness and increase its customer base through visuals. Ads can be displayed in the form of photos, videos, carousels, collections, or reels, […]

Instagram is one of the most popular and effective social media to advertise your business, brand, or product. With more than one billion monthly active users, Instagram offers a variety of ad formats and specifications to help you reach your target audience and achieve your marketing goals.   In this article, we will cover the Image and Video Instagram ads, their sizes and specifications, and some successful advertising case analysis.   Main Types of Instagram Ads   Instagram ads appear in different places on the platform, such as the Feed, Stories, Explore, or Reels. Depending on where you want your ads to show up, you can choose from different ad formats, such as image, video, carousel, or collection. Image Ads Image ads […]

Affiliate marketing, or earning commissions by promoting products from other businesses, is a great way to generate income online. And one of the most effective ways to succeed as an affiliate publisher is to run ads that reach your target audience. However, paid ads can be expensive, and many affiliates waste money trying out different ad creatives before they found the trending one. But what if there was a way to lower risk, speed up the process, and save money? What if you could spy on which ads work best for competitors in your niche? Well, a good ad spy tool can help you start your business.   Source:  Eastmojo   This article will introduce the benefits of using ad […]

TikTok Ads and Facebook Ads are two important tools for digital advertising, each providing distinct ways to reach and engage with audiences. TikTok ads are ideal for reaching younger audiences with creative and entertaining video content, while Facebook ads are ideal for reaching larger and more diverse audiences with various types of content. Source: Vero   Understanding the difference of these two platform ads is crucial for advertisers to make and optimize their advertising strategy. By understanding the distinct features, targeting options, ad format and audience characteristics of TikTok ads vs. Facebook ads, businesses can effectively allocate their resources and maximize their advertising efforts.   01 TikTok Ads vs. Facebook Ads: Key Differences   Targeting Options: When it comes to targeting options, […]

Promoting a product is an essential task for any business, whether it is a newly launched product or an established product that has already had some market share. Besides increasing brand awareness, attracting potential customers and boosting sales, advertising also can build brand loyalty, and even beat out competitors. But how to promote a product effectively? Here are 10 ways that can help reach your target audience and convince them to buy your product.   Source: anythingprint.co.uk   01 Leverage social media posts   Social media is not only a powerful and free way to promote your product online, but also a great place to showcase other promotions, such as discounts and giveaways. You can use your company’s social media […]

Have you ever wondered how some products become viral sensations on social media? What are the secrets behind their success and how can you learn from them? In this article, we will take a closer look at one of the hottest oral care products on Shopify right now: V34 Colour Corrector Serum. This tooth paste is now the top advertising product on Goodsfox, a platform that provides brand intelligence and ad creatives for TikTok and other media. We will explore what makes this product so special and popular, how it markets itself on various social media platforms, and what lessons you can apply to your own e-commerce business.   01 What is V34 Colour Corrector Serum   V34 Colour Corrector Serum is an […]

Facebook offers a huge potential market for your products or services. However, with so many ads competing for attention, how do you make sure your ads stand out and get results? In this article, we will show you how to create, spy, and optimize Facebook ads that boost your business. You will learn how to create ads that sparkle and sell, how to spy on your competitors’ ads and find new ideas on Goodsfox, and how to optimize your ads for effectiveness. By the end of this article, you will have the skills and tools to create Facebook ads that shine and sell like crazy.   01 How to Create Facebook Ads that Sparkle and Sell   Facebook ads are a […]