As Black Friday and Cyber Monday approach, DTC brands have a prime opportunity to capture consumer attention and drive revenue. With a shorter holiday season in 2024, timing and strategy are key. This guide offers actionable advertising strategies to help DTC brands succeed in a crowded market, boost traffic, and convert new customers.   1. Prepare Ad Creatives Early and Optimize Regularly To capture attention during the peak shopping season, focus on compelling ad creatives. According to GoodsFox data, in November 2023, sectors like food and beverage, beauty and personal care, and apparel are showing strong advertising activity. Brands such as The Rotten Fruit Box, BURGA, and Lange have significantly increased their new ad creatives. Analyzing historical data can reveal […]

2024.11.7 GoodsFox Daily E-commerce News: Trump's Election! Should we Advance or Retreat in the US E-commerce market? Chinese Feng Shui Sets off a Global Craze Shopify Stores Can Now Upload YouTube Shorts Videos Amazon UK: New Refund Policy in Effect Amazon Seller Forum Function Fully Launched 1. Trump is Elected! Should we Advance or Retreat in the US E-commerce market? Republican presidential candidate Trump of the United States announced his victory in the 2024 presidential election in the early morning of November 6. Looking back at his previous term, a series of measures have brought challenges in multiple aspects. Such as imposing high tariffs and strengthening trade restrictions make cost and logistics problems for e-commerce sellers. Now that Trump is back in […]

2024.11.6 GoodsFox Daily E-commerce News:  7-Day Exposure Exceeding 9 Million! Loop Earplugs' Creative Ad Blasts Off Overseas Near Black Friday, Many Sellers Losing Keywords!  eBay Adds "Performance Insights" Feature Shopee Responds to "Chinese Passport Holders Can Open Local Stores" News Instagram's User Base in EU Surpasses Facebook's   1.Day Exposure Exceeding 9 Million! Loop Earplugs' Creative Ad Blasts Off Overseas The DTC brand Loop Australia's creative ad has accumulated 9.1 million exposures and attracted over 7 million users.In the ad, the British landmark Big Ben is wearing exaggerated earplugs, perfectly illustrating its product concept of "keeping urban noise away"."Want to know why so many people are addicted to Loop earplugs? Try them, 100-day free return!" —This eye-catching creativity and copy […]

2024.11.5 GoodsFox Daily E-commerce News: Trump Campaign Merchandise Gaining Traction Xiaomi's Ecosystem Brand Expands Globally Seamless Amazon Shopping via Social Media OpenAI Full Version o1 Model “Leak” with Image Reasoning Ability Breaking News! FBA Warehouse Fees Triple Overnight   1. Trump Campaign Merchandise Gaining Traction As the 2024 U.S. Presidential Election results approach, Trump has confidently stated in a recent interview that he holds a "significant lead," though he has also acknowledged the possibility of losing. In contrast, his campaign merchandise, which includes everything from hats, T-shirts, to flags featuring his likeness, has garnered thousands of impressions in just a few days, especially his quirky products. Meanwhile, Harris' campaign merchandise remains relatively scarce in comparison. Source: GoodsFox   2. Xiaomi's […]

2024.11.4 GoodsFox Daily E-commerce News: Black Friday Hot Product: Travel Power Bank Ads Surge by 578.57% in 7 Days Social Media Platforms Shift to Paid Subscriptions Amazon Reduces Inbound Service Fees in Eastern U.S. AliExpress Launches First U.S. Double Eleven Shopping Festival OpenAI Upgrades ChatGPT with Web Search Feature   1. Black Friday Hot Product: Travel Power Bank Ads Surge by 578.57% in 7 Days DTC brand SnapWireless launched 789 ad creatives in the past month for their flagship product, the "PowerPack Universal - 10,000mAh" travel power bank, achieving a popularity score of 1000. This power bank features interchangeable adapters, built-in Apple Lightning and Android USB-C cables, and supports PD 20W fast charging. In the last seven days (10.28-11.3), they […]

2024.11.1 GoodsFox Daily E-commerce News: Beauty Capsules Sell 55,000 Units on TikTok in Just 3 Days Dopamine Design Influences TikTok Shopping JD International Expands Express Services to 11 Asian Countries Alibaba Launches TAO App for Cross-Border E-Commerce in Japan U.S. Investment Restrictions on China’s Semiconductor and AI Industries to Take Effect January 2025   1. Beauty Capsules Sell 55,000 Units on TikTok in Just 3 Days The demand for skincare products is soaring, leading to a surge in beauty capsules. According to GoodsFox data, a beauty capsule product achieved impressive sales on TikTok Shop Malaysia, moving nearly 55,000 units in just three days (October 30 - November 1). Its success is attributed to herbal ingredients and BPOM certification, ensuring safety […]

As Christmas approaches, every December 4th, Santa checks his wish lists while enjoying a hot cocoa. Known as "Santa’s List Day," this marks the official start of the holiday season. According to GoodsFox data, here are the trending products for DTC e-commerce: 🧸 Educational Interactive Products: Traditionally, naughty children receive coal. Gifts symbolize encouragement for kids during the winter break. Parents are leaning towards educational and interactive items like children's courses and learning devices. Keywords: holiday, family, children 🎄 Christmas Decorations: A wide variety exists, from home decor like Christmas trees and wreaths to custom gifts. Keywords: Christmas Tree, ornament, decoration 🎁 Gift Items: Personalized products dominate, including custom ornaments, limited-edition scents, and DIY kits. Keywords: personalized, custom, gift 👔 […]

2024.10.31 GoodsFox Daily E-commerce News: Transsion Phones Soar in Sales, Boosting Screen Protector Orders by Over 20,000 in Just 7 Days WeChat Mini Programs Accelerate Overseas Expansion Temu Enters the U.S. Grocery Market New Amazon Seller Central Feature: Filter Business Reports by ASIN U.S. Investment Restrictions on China’s Semiconductor and AI Industries to Take Effect January 2025   1. Transsion Phones Soar in Sales, Boosting Screen Protector Orders by Over 20,000 in Just 7 Days Transsion's Infinix brand has gained significant traction in the Philippines, selling over 20,000 screen protectors in just a week (October 24-30). The standout product is the "Infinix Smart 9," priced at $58.1. Its balanced performance, large display, and long battery life make it ideal for […]

2024.10.29 GoodsFox Daily E-commerce News: Over $500 Million in Annual Sales! Big Market for Small Fishing Rods WeChat Mini Programs Accelerate Overseas Expansion 14 of the Top 20 Amazon Seller Cities Are in China New Amazon Seller Central Feature: Filter Business Reports by ASIN Indonesia Bans iPhone 16 Sales   1. Over $500 Million in Annual Sales! Big Market for Small Fishing Rods The global fishing tackle market is expected to reach $19.154 billion by 2031 as traditional fishing gear companies pivot to online sales. North America and Europe have a strong demand for fishing products, with annual growth rates of 3.5% and 5.2%, respectively. China produces 80% of the world's fishing gear, with over 60% coming from Weihai, Shandong. […]

2024.10.24 GoodsFox Daily E-commerce News: Home Fitness Machine Sells 11,000 Units in 3 Days in the U.S. Southeast Asia Kitchenware Market Experiences Year-End Boom Cross-Border Platform UEESHOP Partners with HelpLook Shopify Enhances Shipping Refund Features Facebook is SMBs' Favorite Marketing Channel   1. Home Fitness Machine Sells 11,000 Units in 3 Days in the U.S. According to GoodsFox, a home fitness machine saw explosive sales growth on TikTok in the U.S. Over the last three days, it sold more than 11,000 units. This device combines fitness and relaxation, similar to early full-body vibration platforms. It promotes muscle contractions up to 50 times per second, enhancing muscle tone, strength, and flexibility, making it popular among fitness enthusiasts. Priced between $82.98 and […]