Online advertising is a crucial tool for e-commerce brands to reach and persuade potential customers. However, with the increasing competition and complexity of online marketing, it is not easy to create and execute effective online advertising campaigns. In this article, we will take a look at how Ulike, a beauty and personal care brand that sells IPL hair removal handsets online, markets its products through various online advertising platforms and content. We will use the data and analysis from GoodsFox, a leading e-commerce intelligence platform, to examine Ulike’s online advertising intelligence and gain insights into its online marketing strategies and performance.
01 What is Ulike
Ulike is a beauty and personal care brand that sells IPL(intense pulsed light) hair removal handsets. Ulike claims that its products are high-end and advanced, and provide salon-quality results at home. According to GoodsFox, a leading e-commerce intelligence platform that monitors and collects data on online stores, goods, and ads, Ulike showcases its products and offers online shopping on its official website, whose global traffic rank is 5,827,189 in the last seven days.
Source: Next Trend.com
02 Ulike’s advertising intelligence
Based on the data from GoodsFox, Ulike has promoted 324 ads and 5 goods in total with 247 new ads from 2023-7-04 to 2023-8-02, which indicates that Ulike is actively launching new campaigns to attract more customers.
Source: GoodsFox
Most of its ads are in the form of image and video covering United States, Canada, and United Kingdom. The distribution of ads across different platforms is fairly balanced, with around 25% of ads on each of Facebook, Instagram, Messenger, and Meta Audience Network, and only 0.93% on YouTube and 0.19% on TikTok. This suggests that Ulike is focusing on social media platforms that have large user bases and high engagement rates, especially those that support short video content.
Source: GoodsFox
03 Ulike’s creative advertising
One of the key factors that determines the performance of online advertising is the ad creativity, which refers to how well an ad captures the attention and interest of the target audience. Ulike’s ads are mainly video-based, which is a popular format for beauty and personal care products. Video ads can demonstrate how the products work, showcase their features and benefits, and convey emotional appeals. According to Goodsfox’s ad creatives analysis, Ulike’s video ads have some common elements that make them appealing and persuasive. For example:
Ulike’s video ads feature real customers or influencers who share their positive experiences and testimonials using its products. They also show before-and-after comparisons or demonstrations of how easy and effective it is to use the IPL hair removal handsets.
Source: GoodsFox
Ulike’s video ads mention some pain points of users while removing hair to highlight the main selling points and strength of its products, such as “I spent thousands of dollars on laser hair removal”, “I have facial hair”, “Itchy after shaving your private part” and so on.
Source:GoodsFox
04 Conclusion
Ulike is a beauty and personal care brand that sells IPL hair removal handsets online. It has an official website to showcase its products and providing customer service. It also uses various platforms for online advertising, especially those that support short-form video content. By analyzing Ulike’s advertising intelligence based on the data and content from Goodsfox, we can gain insights into its online marketing strategies and performance.
