GoodsFox Daily Insights – September 1, 2025: Mini Labubu Sold Out Across AliExpress
- Dr. Squatch: A Bar of Soap Worth $1.5 Billion
- Apple Opens Official Store on Douyin Mall
- Mini Labubu Sold Out Across AliExpress
- Magnetic Nail Art Opens $3B Overseas Market
- Mexico to Raise Tariffs on Chinese Goods
1. Dr. Squatch: A Bar of Soap Worth $1.5 Billion
US men’s care brand Dr. Squatch turned a single bar of natural soap into a $400M business. By targeting male grooming needs, the brand grew with cold-processed soap, masculine scents, eco-friendly packaging, and humorous ads.
A 2017 comedy ad earned over 90M views. A 2021 Super Bowl campaign boosted awareness. By 2024, sales hit $400M, taking 7.8% of North America’s bath soap market. Unilever later acquired the brand for $1.5B.
Dr. Squatch positions itself as “natural and masculine.” Its product line spans shaving, deodorant, and full grooming. Through meme-driven social media campaigns, the brand redefined male skincare, challenging the “feminine-only” stereotype.
2. Apple Opens Official Store on Douyin Mall
Apple has launched its official flagship store on Douyin Mall, expanding its e-commerce presence in China. The store offers up to 12-month interest-free installments. Prices match its Tmall flagship store.
Though digital, Apple designed a special brand logo with Douyin’s signature colors. Customers can chat with Apple Specialists for tailored shopping advice. Short-form official videos also help users explore features of iPhone, iPad, Mac, and Apple Watch.
3. Mini Labubu Sold Out Across AliExpress
Pop Mart’s mini Labubu figurines are now a hit on AliExpress. They sold out in Australia, New Zealand, and Japan. Search terms like “Labubu” and “Pop Mart Official Store” surged again on the platform.
Pop Mart and AliExpress are extending cooperation offline. Last week at Spain’s ELROW music festival, they showcased SKULLPANDA—Pop Mart’s first offline event in Spain. The IP debut drew strong attention from young Spanish fans.
4. Magnetic Nail Art Opens $3B Overseas Market
Magnetic nail products have yet to launch overseas. But international consumers show high demand for nail beauty. This trend is fueling press-on nails as a growth driver.
On TikTok, the hashtag #pressonnails has over 2.6M posts. Users share styles, techniques, and experiences, forming a mature content ecosystem.
Traditional nail salon services average $60 per visit abroad. By contrast, e-commerce press-on nails cost around $10. The price advantage highlights strong potential for this $3B market gap.
5. Mexico to Raise Tariffs on Chinese Goods
Mexico plans to raise import tariffs on Chinese products in its 2026 budget proposal this September. Targeted industries include automobiles, apparel, and plastics. Other Asian exporters may also face pressure.
The move aims to protect local manufacturers from Chinese-subsidized goods. Exact rates are unclear, but the policy direction is evident. US political pressure adds weight, as Trump’s administration has urged Mexico to align with American tariff policy.
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