US-based Mavwicks Fragrances is making waves in home fragrances with its $8.23 essential oils. GoodsFox data reveals a 24-hour surge to 12,966 units, totaling 33,443 in seven days. Leveraging social media and word-of-mouth, Mavwicks has become a household favorite for its unique scents and lasting aroma. The brand's strategic e-commerce layout and consumer insight showcase strong US market presence.
Recourse: GoodsFox
Jiahua Food, known for its flower cakes, issued an apology for a pricing error on its Tmall store, where its mooncakes were mistakenly sold for $1, leading to nearly 6 million sales. The company proposed a $5 compensation for each order after refund. In such cases, sellers can claim significant misunderstanding to void contracts. Direct order cancellation may constitute breach of contract.
Resource: GoodsFox
Shopee's first major promotion of the second half of the year is set to begin. With a strong growth trend, Shopee's cross-border sales have surged to six times the usual volume. The 9.9 Super Shopping Day will offer attractive prices, quality shopping experiences, multiple discounts, free shipping, and value-added services like Shopee Live and Shopee Video, ensuring logistics efficiency.
Resource: Google
Cube Asia's recent study highlights Temu's entry into the Thai market, causing a stir but with uncertain long-term impact. Sellers must prepare for price wars and monitor competitors like Shopee, Lazada, and TikTok Shop.
Amazon has announced significant updates to its Lightning Deals policy, offering sellers more flexibility and market transparency. Sellers can now set the quantity of products for deals, and a sales progress bar will be added to the deals page to enhance customer urgency. The product rating threshold has been raised to 4 stars and above, aiming to improve the shopping experience. Notably, rating reviews may now include decimal points, potentially impacting eligibility for deals.
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