In March, the spring is in the air.Goodsfox has compiled a list of major festivals and international days for Ecommerce sellers in March.
In this revitalizing month, India's Holi festival will bring vibrant and intense colors; Easter, as an important Western holiday, cannot be overlooked; World Sleep Day and many other international days will provide global brands with broader holiday topics and participation opportunities; and Ramadan, a sacred month for Muslims, will also arrive in March.
01 Japanese Daughter's Day (March 3)
Source：tokyoweekender
Daughter's Day, also known as "Doll's Day," is celebrated by Japanese families every year in early spring. On this day, families display their daisy dolls and a variety of sweets in their homes to wish and pray for their daughters' healthy growth and happiness.
Trending Products：
On Daughter's Day in Japan, families celebrate Daughter's Day with hatchling dolls and foods in symbolic colors such as pink (peach blossom), green (new branches), and white (snow).
As a result, a variety of baby dolls, colorful rice crackers, confectionaries, and lucky bags become popular choices.
In addition, hangings and clothing with patterns of peach blossoms and lucky elements will also be popular.
Marketing Advice
Sellers can cooperate with Japanese KOLs on platforms such as TikTok and YouTube, and post videos of unboxing and reviewing Daughter's Day-related items through mom and baby bloggers to help promote the products with precise marketing and attract users in the vertical field to actively place orders and grab them.
02 International Women's Day (March 8th)
Source:Goodsfox
International Women's Day is celebrated on March 8 every year, a day of commemoration that is also an official holiday in many countries to honor the movement for women's rights. International Women's Day is also celebrated by societies across the globe for the important contributions made by women in the economic, political and social spheres.
The day is celebrated in different ways around the globe, mostly with gifts or surprises for the "women" around you.
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Clothes, shoes, scarves, bags, hats, belts, sunglasses, watches, jewelry, etc. are all appropriate choices for Women's Day.
Sunscreen, eye makeup, face masks, skincare sets, pupils, wearing nails and other beauty and skincare products are also key categories.
In addition, mother and baby, health and wellness, smart 3C electronics and other products are also popular gifts for Women's Day.
Marketing Suggestions
Discounts will always be infinitely attractive to consumers! Sellers should prepare promotional programs long before Women's Day, including member discounts, stacked offers, limited-time offers, lucky draw benefits, holiday customized giveaways and so on.
In addition, promotions need to be displayed on independent sites, store homepages, and consumers can be alerted to brand promotions through social media, emails and SMS.
03 UK Mother's Day (March 10th)
Also known as "Mothering Sunday", the date of this celebration is derived from the Christian celebration of Lent, which takes place on the fourth Sunday of the month, three weeks before Easter.
On this day, Mother's Day is celebrated in the UK. Children honor their mothers by giving flowers and making rich almond cakes to thank them for their love and support.
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Cake molds, chocolates, flowers, jewelry, apparel, skincare and other feminine products.
Marketing Recommendations:
According to a survey by Epsilon and GBH Insights, 80% of respondents said that personalizing the experience increases their chances of spending money.
Sellers can provide creative services such as personalized products, DIY packaging or customized gift boxes to enhance the market competitiveness and advantages of their products and increase store sales and sales.
04 White Valentine's Day（March 14th）
Source:Goodsfox
White Valentine's Day is an unofficial holiday that originated in Japan and is scheduled on March 14 every year. It is now very popular in Korea, Vietnam, Thailand, the Philippines and other countries.
White Valentine's Day is usually a day for women to express their love to the object of their admiration by giving gifts or other forms of expression, and therefore, it is also a holiday full of love.
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Ties, razors, chocolates, flowers, belts, lighters, toolboxes and other products often used by men are very hot, sellers can focus on the layout.
Marketing Suggestion：
Nowadays, social media marketing is the most effective way to reach consumers and influence their shopping decisions. Layout social media marketing before the arrival of White Valentine's Day, and increase the publicity exposure by adding relevant trending topics, such as "#Happy White Day", etc., to maximize the marketing effect.
05 World Sleep Day（March 15th）
Source:Goodsfox
World Sleep Day is held every year on the Friday before the spring equinox. The holiday is organized by the World Sleep Association's World Sleep Day Committee to reduce the burden of sleep problems on society through better prevention and management of sleep disorders.
More than 88 countries around the world participate in World Sleep Day, and each year the day will receive a great deal of attention from social media platforms and social celebrities.
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Sleep speakers, sleep headphones, stress relieving toys, pillows, mattresses and other sleep related home textiles.
Marketing Suggestion：
According to the World Sleep Association, the hashtag #WorldSleepDay has been a popular topic on Twitter for three consecutive years. As World Sleep Day approaches, sellers utilize social media platforms for marketing, such as sharing sleep tips and promoting sleep-related products.
Additionally, independent website owners can utilize third-party email marketing tools like Omnisend and MailChimp in the app market to diversify their marketing strategies. They can send product promotions and reminders to both new and existing customers through email.
06 St. Patrick's Day (March 17th)
Source:Goodsfox
St. Patrick's Day is a public holiday in the Republic of Ireland, Northern Ireland, Newfoundland and Labrador in Canada, and the overseas territory of Montserrat in the UK.
This day commemorates St. Patrick and the arrival of Christianity in Ireland, celebrating Irish customs and culture with public parades, community gatherings, wearing shamrocks, and dressing in green attire or accessories.
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In addition to clothing, shoes, and hats with green and shamrock elements, DIY customized items like shamrock keychains, DIY mugs, green socks, quirky green glasses, and green decorative flags are also popular.
Marketing Suggestions:
During this major celebration, sellers can introduce limited-time flash sales, free shipping, and other promotions to create a sense of urgency for shoppers and attract them continuously.
Businesses can use the "limited-time promotion" feature to help create a promotional atmosphere and quickly increase conversion rates on their independent websites.
07 Purim (March 24th)
Source: Goodsfox
Purim is one of the major Jewish holidays, known for being one of the most fun, joyful, and festive days on the Jewish calendar.
On this day, Purim-related activities, carnivals, and parties are held, with people dressing up, participating in parades, exchanging food, and giving gifts.
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Suitable for all categories, especially decorations like balloons, ribbons, fireworks, as well as face painting cosmetics, costume clothing, pastry molds, greeting cards, and other products can be highlighted.
Marketing Suggestions
As a fun and joyful holiday, Purim attracts attention, and sellers can change their website themes or components to reflect the holiday spirit. They can also launch corresponding holiday promotions, incorporate free greeting card giveaways, and immerse customers in the festive atmosphere.
Additionally, sellers of beauty products can post Purim-related makeup and outfit videos on social media to attract consumer attention.
08 Holi (March 25th)
Source:Holi-color
Holi, also known as the Festival of Colors, is a traditional spring festival celebrated in India, Nepal, and other regions.
Pranking and joyous celebrations are at the heart of the Holi festival, where people throw colored powders and water to celebrate the arrival of spring.
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Easy-to-clean pigments, traditional Indian clothing, bonfires, speakers, and other related festival items are popular choices.
Marketing Suggestions:
The Holi festival celebration period typically lasts about a week, so sellers can plan ahead and extend their promotional period to capitalize on the festivities.
As the celebration methods diversify, many people now also exchange gifts to express blessings. Sellers can offer DIY packaging services or customized gift services to meet the diverse needs of customers.
09 Easter (March 31st)
Source:Goodsfox
Easter, also known as Resurrection Sunday, is an important Christian holiday celebrated on the first Sunday after the spring equinox each year.
People celebrate Easter in various ways, including attending church services, exchanging gifts, enjoying holiday meals with family and friends, dressing up in Easter-themed outfits, and participating in Easter egg hunts.
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Eggs and rabbits symbolize fertility and new life, so sellers can prepare plastic eggs, rabbit models, and other egg-related items. Additionally, decorations, paints, keychains, and jewelry featuring rabbit and egg elements are popular products during the holiday.
Marketing Suggestions:
Sellers can engage customers through interactive activities like giveaways and sharing on social media, email marketing, and SMS marketing to increase user participation.
For independent website owners, creating a festive atmosphere through discount pop-ups, store decorations, optimizing website loading speed, and checkout processes can enhance the shopping experience and boost customer engagement.
Conclusion:
The above content are key milestones in the Global Marketing Calendar (January). For more marketing calender, please log in to the GoodsFox official website for details.If you want to learn more about trending products, you can visit GoodsFox’s website and sign up for a free trial. You will get access to a wealth of data and information that will help you grow your online business.
