As the back-to-school season peaks, brands like INFLATION, Coral & Ink, and Aldo are intensifying their digital marketing efforts. INFLATION launched 61 new creatives across social platforms to target young shoppers, while Coral & Ink focused on back-to-school essentials with a well-timed campaign. Aldo extended its promotional period, ensuring visibility for its fashion accessories. These strategies highlight the critical role of timely, targeted advertising in capturing the back-to-school market, driving both engagement and sales.
This GoodsFox analysis offers insights into the latest marketing trends ---back-to-school campaigns. With precise timing and creative engagement, those brands showcased how to effectively navigate the competitive back-to-school season. GoodsFox helps sellers to understand store cases, familiarize themselves with the latest industry status of global independent website e-commerce and grasp market trends.
01 inflation.com.cn | INFLATION
Category: Clothing
New Creatives: 61
Ad Creatives: 62
Advertising Media: Facebook, Instagram, Pinterest, TikTok
Advertising Regions: -
Specific Products: Hoodies, T-shirts, cargo pants, and outerwear
Source: GoodsFox
Brand Features:
INFLATION is a clothing brand known for its minimalist and streetwear-inspired fashion. The brand focuses on offering high-quality casual apparel that appeals to young, fashion-conscious consumers. The brand’s DTC model allows it to maintain competitive pricing while offering trendy products that align with current fashion trends. Their marketing primarily targets social media platforms, where they leverage visually appealing content to engage their audience.
Source: GoodsFox
Product Analysis:
INFLATION’s product line includes a variety of streetwear essentials such as hoodies, T-shirts, cargo pants, and outerwear. These products are characterized by their simple yet stylish designs, often featuring neutral colors and modern cuts. The brand’s clothing is designed to be versatile, catering to everyday wear while maintaining a fashionable edge. INFLATION’s price range is accessible, making it a popular choice among younger demographics looking for affordable yet stylish clothing.
Source: GoodsFox
Advertising Analysis:
According to GoodsFox data, INFLATION’s campaign was active from 08.17 to 08.22. During this period, the brand launched 61 new creatives, focusing on platforms like Facebook, Instagram, Pinterest, and TikTok. The timing of the campaign aligns with the back-to-school season, targeting students and young professionals preparing for the new academic year. The campaign was designed to boost visibility and drive sales during a critical shopping period.
Source: GoodsFox
02 coralandink.com | Coral & Ink
Category: Hobbies and Collections
New Creatives: 13
Ad Creatives: 13
Advertising Media: Facebook, Instagram, YouTube, TikTok
Advertising Regions: -
Specific Products: notebooks, journals, planners, pens, pencils, and other writing and organizational supplies
Source: GoodsFox
Brand Features:
Coral & Ink specializes in hobby-related collections, with a focus on creatively themed stationery and craft items. The brand aims to attract consumers who enjoy personalized and unique products, particularly those looking to add a creative touch to their daily routines. Coral & Ink’s marketing strategy is heavily centered on social media platforms where visual content can effectively showcase their colorful and imaginative products.
Source: GoodsFox
Product Analysis:
The brand’s key product during this period was the “Back To School Stationery Box,” a curated collection of school supplies designed to appeal to students and parents alike. The box typically includes a variety of items such as notebooks, pens, and other stationery essentials, all with a cohesive and appealing design. The product is positioned as both a functional and aesthetically pleasing option for the back-to-school season.
Source: GoodsFox
Advertising Analysis:
Coral & Ink’s campaign was active from 08.21 to 08.26, right at the peak of the back-to-school shopping period. The brand released 13 new creatives across Facebook, Instagram, YouTube, and TikTok. The timing of this campaign was strategic, ensuring maximum visibility when parents and students are most actively preparing for the new school year. By focusing on this narrow window, Coral & Ink effectively capitalized on the heightened demand for school supplies.
Source: GoodsFox
03 aldo.com.sa | Aldo
Category: Jewelry and Derivatives
New Creatives: 22
Ad Creatives: 22
Advertising Media: Instagram, Twitter
Advertising Regions: -
Specific Products: Shoes, handbags, and accessories for men and women
Brand Features:
Aldo is a well-established brand known for its stylish footwear, handbags, and accessories. The brand caters to a broad audience, offering a wide range of products that balance fashion and functionality. Aldo’s DTC model allows the brand to directly engage with consumers, providing them with high-quality products at competitive prices. The brand is particularly strong in the fashion accessories market, where it has a reputation for delivering trendy, yet affordable, products.
Source: GoodsFox
Product Analysis:
Aldo’s product offerings include a variety of shoes, handbags, and accessories designed for both men and women. The products are known for their fashionable designs and quality craftsmanship, making them popular among consumers who value style. The brand’s products are positioned in the mid-range price category, appealing to consumers looking for trendy fashion items that don’t break the bank.
Source: GoodsFox
Advertising Analysis:
Aldo’s advertising campaign ran from 08.14 to 08.29, covering the entirety of the back-to-school shopping period and extending into the post-summer sales phase. The campaign featured 22 new creatives, predominantly on Instagram and Twitter. The extended duration of this campaign allowed Aldo to maintain a strong presence throughout the peak shopping season, ensuring that their products remained top-of-mind for consumers as they completed their back-to-school shopping.
Source: GoodsFox
