L’ange Hair is a beauty and personal care brand in America that offers various hair styling tools and hair care products. How does it advertise its products and reach its target audience? What are its advertising strategies and performance? In this article, we will use the data and content from Goodsfox, the leading advertising intelligence platform, to analyze L’ange Hair’s advertising situation from June 22 to June 28, 2023.
01 How L’ange Hair leverages video ads to boost sales and engagement
According to Goodsfox, L’ange Hair created 3959 ads in total, including 1363 new ads. during this period, around 75% of which were in the form of video covering 5 areas and 4 media. The volume of new ads was 1363. This shows that the brand values using visual impact and storytelling to attract users’ attention and interest. Video ads can showcase the features and effects of the products, as well as the user experience and feedback. Video ads can also convey the brand’s values and image, enhancing user trust and identification.
Source: Goodsfox
Source: Goodsfox
According to Goodsfox, one of L’ange Hair’s most popular video ads was this one on Instagram about the FAV tool. The ad shows how the product can heat up and curl hair in a short time. The ad has already ran for 116 days on United States and Canada.
02 L’ange Hair’s global and cross-platform marketing strategy
L’ange Hair not only advertised on Facebook, but also used other media platforms such as Instagram, Messenger, Meta Audience Network. This shows that the brand intends to expand its audience range and influence, while also being able to optimize and adjust according to the characteristics and user preferences of different platforms.
Source: Goodsfox
L’ange Hair also did not limit itself to the US market, but looked to other countries and regions such as Canada, Spain, Philippines, Portugal. This shows that the brand has a global vision and ambition, while also being able to localize and differentiate according to the culture and consumption habits of different regions.
03 L’ange Hair: Customer-centric and responsive to feedback
L’ange Hair often emphasize its product advantages and features in its ads, such as speed, effect, quality, etc., with provided user reviews and ratings to increase its credibility and persuasiveness. The brand also paid attention to user needs and feedback, and responded to their comments and questions on social media platforms. Discounts, free shipping, giveaways, etc., are offered to encourage user engagement and conversion.
Source: Goodsfox
In conclusion, L’ange Hair is a beauty and personal care brand that uses video ads, multi-channel, multi-region promotion, and user feedback to boost its sales and brand awareness. It has a strong online presence and a loyal customer base. If you want to learn more about L’ange Hair’s advertising situation or other brands in this industry, you can visit Goodsfox.com for more data and content. Goodsfox is the leading advertising intelligence platform that helps you monitor your competitors’ ads, discover new marketing ideas, optimize your ad performance, and grow your business.
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