In today's competitive market, understanding your competitors is key to success. With the "Top Brands" tool, you can identify top competitor brands and analyze their business strategies. Follow these four simple steps to gain insights into your industry and stay ahead of the curve.
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Step 1: Filtering Competitor Brands
Start by navigating to the "Top Brands" list. You can filter brands by category, region, or media type. If you want to explore a specific industry or competitor, use the search bar to input related keywords. This step will help you narrow down relevant brands quickly.
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Step 2: Identifying Leading and Emerging Brands
Once you've selected the brands, sort them by creatives or new sales. This allows you to identify top-performing brands and rising stars in your industry. Brands with more ads and higher sales growth are usually investing heavily in their marketing efforts, making them valuable to monitor.
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Step 3: Understanding Business and Marketing Strategies
Click on a specific brand to explore its overview page. This section reveals three critical dimensions: stores, products, and ads. Analyze related stores to see which are actively promoting. Check out product insights to monitor new product sales, and dive into ad insights to study trends and ad types. This data offers a full picture of a brand’s marketing strategy.
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Step 4: Analyzing Specific Strategies
In the "Ad Creative" section, look at two main ad types: brand promotion ads and high-conversion product ads. By analyzing the active days, related ads, and associated stores, you can uncover which ad materials are driving the highest engagement. In the product analysis section, products are ranked by popularity index. A higher number of ads for a product usually signals strong market potential. Leverage this data to fine-tune your marketing strategies.
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Conclusion
Using the "Top Brands" tool, you can quickly discover competitor brands and analyze their strategies. Whether you're tracking emerging players or enhancing your marketing, this tool offers valuable insights for global sellers.
Be sure to check out our YouTube video for a step-by-step visual guide on using the Top Brands tool. Also, join our Discord community to discuss challenges and strategies for running your store with fellow entrepreneurs! Let's grow together.
