How TikTok-Linked Businesses Can Prepare for a U.S. Ban

1. Starry Night Light Earns $360,000 in Sales!

Data from GoodsFox shows that on December 31, TikTok Indonesia shop PPlus-lighting sold 62,000 units of its starry night light in one day. This light projects a realistic starry night sky and comes with multiple color options like green starlight, mood light, and ocean wave light, making it popular with home theater, starry night party, and gaming room enthusiasts. Covering an area of 15 to 50 square meters, the light creates a dreamy atmosphere, especially helpful for children with sleep issues. Its one-day sales prove its market success and popularity.

Source: GoodsFox

2.TikTok Promises Refunds If U.S. Ban Takes Effect

As advertisers cut back on TikTok ads, the platform is reassuring major ad buyers that they can cancel ad agreements if a U.S. ban takes effect in January. According to sources, TikTok has emailed large ad buyers, promising refunds for any advance payments if the ban happens on January 19. The message aims to reassure advertisers that they won't lose money by continuing to do business with TikTok.

3.How TikTok-Linked Businesses Can Prepare for a U.S. Ban

Although TikTok only launched in the U.S. in 2016, many small businesses rely on it for customer growth, marketing, and TikTok Shop. TikTok estimates that a ban could cost small businesses over $1 billion in monthly revenue. Some companies are shifting to other platforms like Instagram Reels, SnapChat, and YouTube Shorts, but reaching TikTok's teen audience may be harder. Building a strong customer database, such as collecting email addresses and phone numbers, can help businesses stay connected with customers. However, some, like Hill from Crown Corner Mechanic, worry that other platforms won’t match TikTok's impact.

4.Temu Adjusts Store Policy: Max 2 Stores Per Business Entity

As of January 1, 2025, Temu has updated its store policy. Previously, a company could open up to 20 sub-stores, but the new rule limits a business entity to a maximum of 2 stores—1 fully managed and 1 semi-managed. Existing stores will be kept as is, with no additional stores allowed. Businesses must adapt their strategies to fit the new policy.

5.Amazon Launches New Recyclable Packaging for Electronic Devices

Amazon recently revealed details of its redesigned packaging for electronic devices, claiming 100% recyclability. The new boxes, used for Echo, Kindle, and Fire TV, contain 30% more recyclable materials on average, and the use of ink has been reduced by 60%. The boxes also feature tactile-printed QR codes for visually impaired customers. Since 2022, Amazon has increased the recyclability of its packaging from 79% to 90%.