Megalook Hair is a beauty and personal care brand that sells 100% virgin human hair wigs, bundles, and closures on Shopify. The brand has a strong presence on social media platforms such as Facebook, Instagram and Messenger, where it promotes its products and engages with its customers. In this article, we will analyze the advertising strategy of Megalook Hair using the data from GoodsFox, a powerful tool that provides insights into e-commerce websites, products, ads, and stores.
Source: Megalook Hair
01 Megalook Hair’s Social Media Ads Overview: Platforms, Regions, and Formats
According to the data monitored and collected by GoodsFox, Megalook Hair has promoted 6 products in the latest seven days with 154 ads, including 44 new ads. The ads are mainly in the form of image and video, covering 3 regions and 5 media. United States，United Kingdom，and Canada are its advertising regions. The advertising media include Facebook, Instagram, Messenger, Meta Audience Network，and YouTube.
The following table shows the proportion of Megalook Hair’s ads by media:
Source: GoodsFox
As we can see, Megalook Hair uses Instagram, Facebook, Messenger, and Meta Audience Network equally to reach its target audience. These platforms are popular among beauty and personal care consumers who are looking for inspiration, reviews, and recommendations. Megalook Hair also uses YouTube sparingly to showcase its products in action.
02 Megalook Hair’s Social Media Ads Performance: Traffic, Duration, and Relevance
To measure the effectiveness of Megalook Hair’s ads, we can look at some key indicators such as store traffic rank, active days, related ads, and related stores.
According to GoodsFox, Megalook Hair’s Shopify website ranked 4,008,528 globally in the last 7 days by store traffic. This means that the website is among the top 4 million most visited e-commerce websites in the world. This is a relatively good performance considering that there are millions of e-commerce websites competing for customers’ attention.
Source: GoodsFox
The active days of an ad indicate how long an ad has been running on a certain platform. The longer an ad remains active, the more likely it is generating positive results for the advertiser. According to GoodsFox, many ads of Megalook Hair’s have been running for over 100 days. This suggests that the brand is constantly testing and optimizing its ads to maximize its return on investment.
Source: GoodsFox
The related ads of an ad creative show how many ads are using the same image or video. The more related ads an ad creative has, the more likely it is that the ad creative is popular or effective among the target audience. According to GoodsFox, most of Megalook Hair’s ad creatives have more than one related ad on the same platform. This indicates that the brand is using different variations or versions of its ads to appeal to different segments or preferences of its audience.
Source: GoodsFox
03 Conclusion
In conclusion, Megalook Hair is a beauty and personal care brand that sells 100% virgin human hair wigs, bundles, and closures on Shopify. The brand uses social media ads to promote its products and drive traffic to its website. The brand uses a variety of platforms, formats, and content to reach and engage its audience. If you want to learn more about Megalook Hair or other e-commerce brands, you can visit GoodsFox’s website and sign up for a free trial. You will get access to a wealth of data and information that will help you grow your online business.
