E-commerce News: Hand and Nail Care Products Soar on TikTok, Surpassing 1900 Units Sold in a Day

Hand and Nail Care Products Soar on TikTok, Surpassing 1900 Units Sold in a Day
Capri Sun Packaging Stirs Nostalgia, Sparks Brand Attention
Amazon Leads in GMV for the First Half of 2024
Amazon to Open New Distribution Center in Cambridge
Ozon to Waive Storage Fees for Most Products

1. Hand and Nail Care Products Soar on TikTok, Surpassing 1900 Units Sold in a Day

NAIL PRO MALL's "Hand and Nail Care" products are trending in the US beauty and personal care category. According to GoodsFox data, priced at $7.46, these products saw a 24-hour sales surge of 1908 units. The popularity is attributed to their practicality and widespread endorsements by beauty influencers and users on TikTok. The DIY nail art trend has further boosted sales. NAIL PRO MALL's high-quality products and affordable pricing have successfully attracted a large consumer base.

2. Capri Sun Packaging Stirs Nostalgia, Sparks Brand Attention

Capri Sun gained unexpected attention due to a false rumor about discontinuing its iconic straw-in-a-bag packaging. The misinformation sparked a wave of nostalgia among consumers, leading to a strong social media response. The brand quickly clarified that the bag design will remain and announced the launch of pallet sales of bagged products at Walmart to meet fan enthusiasm. This not only eased consumer concerns but also turned Capri Sun's packaging from unique to iconic. Since its debut in West Germany in 1969, Capri Sun's distinctive packaging has been part of its brand, a nostalgic memory for many.

3. Amazon Leads in GMV for the First Half of 2024

Cross-border research statistics show Amazon's GMV reached $350 billion in the first half of 2024, outpacing Shopify's $128 billion, securing the top spot. Among China's top four cross-border platforms, AliExpress stands at $30 billion; SHEIN at $30 billion; Temu (Pinduoduo) at $20 billion; and TikTok Shop at $10.7 billion. The top 20 cross-border GMV leaders for the first half are: Amazon, Shopify, Walmart, Shopee, eBay, AliExpress, SHEIN, Mercado Libre, Temu, Lazada, Ozon, Wildberries, TikTok Shop, Zalando, Trendyol, Wayfair, Etsy, Coupang, Otto, Jumia.

4. Amazon to Open New Distribution Center in Cambridge

Amazon announced the opening of a new large distribution center in Cambridge, set to operate from September 29. The initiative is expected to create over 1,000 local jobs and will begin recruiting frontline workers for the facility. Named YHM2, the center will cover approximately one million square feet. Amazon stated that the center will offer professional skill training and career development opportunities for employees, aiming to enhance operational efficiency and optimize Amazon's logistics network in the area. Greg Clutton, the site leader, said the facility will bring Amazon's most advanced logistics technology to Cambridge, boosting product delivery efficiency and invigorating the local economy.

5. Ozon to Waive Storage Fees for Most Products

Ozon announced that from October 1, most FBO products will be stored for free in Ozon warehouses for the first four months. Additionally, starting in 2025, the free storage period for clothing, shoes, and accessories in Ozon warehouses will be extended to 365 days (from the date of storage), while household chemicals, personal care products, and food will continue to have a free storage period of three months. Previously, storage fees depended on turnover rates and adjusted daily based on sales. Now, the free storage period is fixed. From December 1, "super products" (new products and popular items priced above 1,000 rubles) on Ozon will enjoy the same storage conditions as regular products.