2025.2.24 GoodsFox Daily E-commerce News:
- Halara and Fanka Lead in Advertising Among Global DTC Brands
- Trump Plans to Take Over USPS
- 1688 to Launch "1688overseas" Global E-Commerce Platfor (Alibaba)
- Many U.S. E-Commerce Sellers Receive Brand Invalidity Notices
- Shenzhen to Launch Cross-Border E-Commerce Warehouse Support Policy
1. Halara and Fanka Lead in Advertising Among Global DTC Brands
As the global fitness trend continues to soar, the yoga pants market is experiencing rapid growth. According to GoodsFox data, Halara and Fanka are leading the way in advertising among global DTC brands. Halara, known as the "Lululemon alternative," offers products priced between $20 and $40, significantly lower than Lululemon’s $98-$120. Fanka targets the high-end market with sleek designs, providing differentiation from Halara. The intense advertising competition between these two brands highlights the booming yoga pants sector and showcases the strength of Chinese DTC brands in international markets. With the growing demand for healthy lifestyles, the yoga pants market is expected to continue expanding, and Halara and Fanka’s success overseas is likely to keep growing.
Source: GoodsFox
2. Trump Plans to Take Over USPS
According to The Wall Street Journal, President Trump plans to dissolve the USPS leadership and bring the organization under the Commerce Department. This could lead to increased shipping costs, policy changes, and potential disruptions for cross-border e-commerce. The proposed shift could also impact regulations such as the $800 duty-free exemption. This is a developing situation, and its impact on e-commerce logistics should be closely monitored.
3. 1688 to Launch "1688overseas" Global E-Commerce Platfor (Alibaba)
1688, part of Alibaba Group, is set to launch "1688overseas," a global e-commerce platform targeting small B2B buyers, sellers, and local retailers globally. Initially, the platform will roll out in Vietnam, Kazakhstan, and globally, with plans to expand to 15 countries by 2025. Only merchants with international Alipay accounts will be eligible to sell on the platform. Sellers will ship goods to designated warehouses in China, and the platform will handle global distribution. Features like AI-powered multi-language translation, weighted product searches, and a "one store, global sales" model will help businesses expand internationally.
4. Many U.S. E-Commerce Sellers Receive Brand Invalidity Notices
A significant number of U.S. e-commerce seellers recently received invalidation notices for their brands due to failure to submit the required trademark use declarations on time. This led to their brands being declared invalid, Amazon brand registration being revoked, and the loss of brand functionality. Sellers must submit the use declaration between the 5th and 6th years after registration, with a 6-month grace period available for late submissions. Failure to renew during this period results in the loss of trademark protection. Sellers who registered trademarks in 2019 or 2020 must act now to avoid losing their brand protection.
5. Shenzhen to Launch Cross-Border E-Commerce Warehouse Support Policy
Shenzhen’s Business Bureau is preparing to introduce a new support policy for cross-border e-commerce warehouses. This policy will offer subsidies to logistics providers managing warehouses within China, helping to reduce costs associated with transshipment. For example, logistics companies operating in Shenzhen can receive subsidies for transport costs from Shenzhen to Ningbo Port, enhancing the efficiency and reducing the costs of cross-border shipping.
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