GoodsFox - #1 DTC Brand Data Analysis Platform
In 1100 B.C., the Phoenicians sailed through the Mediterranean waves, establishing the first trade routes that connected civilizations such as Greece, Rome, Egypt, and ancient Britain. Each voyage represented a bold expansion of commercial boundaries.
Direction, undoubtedly, is the most crucial aspect of overseas business. Each region has its unique cultural background, media platforms, and user profiles. Expanding into ten regions requires ten different marketing strategies. By collecting market data from each region and integrating it around the three dimensions of "stores, products, and ads" in an understandable manner, global big data can serve as an effective compass for those venturing overseas. This is the core motivation behind the launch of the GoodsFox Global Brand List.
01 Discover High-Quality Learning Objects in the Same Track
The GoodsFox Global Brand List consolidates data from all Shopify and TikTok stores under each brand, including channel, store, ad, and product sales data, to present the popularity rankings of various brands.
Even beginners in overseas markets need not worry, as the product's operation sequence itself provides a simple and effective research approach. First, accurate answers come from accurate questions. When using the Global Brand List, it is recommended to start with filtering by category, media, or region. For instance, there can be significant differences in products across different regions, so to guide specific tasks, avoid overly broad filtering criteria.
Through the Global Brand List, you can filter by category, target region, or media, or quickly discover brands in the same category by entering brand keywords in the search box.
02 Discover Leading and Potential Brands
After this, you might want to understand more specific competitive information, such as how many products top brands in the same category have recently promoted and the corresponding advertising efforts. You can select to sort by "Sort by Creatives","Sort by Product Creatives" and "Sort by New Sales" in descending order in the upper right corner.
Brands with a higher number of ads and a significant month-on-month increase usually indicate a promotional growth period. Click "Favorite" to continuously follow and track the brand's activities.
03 Understand Competitors' Global Layout
After reviewing the above information, you might be more curious about which channels a specific brand has laid out, which platforms it operates on, and where its primary investment is directed.
Click the triangle icon next to the "Related Stores" number to expand the list of all sites and stores under the brand. Clicking will redirect you to the store's detail page for further insights into the brand's specific operations.
In the "Media" and "Region" sections, you can also view the distribution of the brand's marketing media and target regions, enabling targeted analysis of its market coverage and promotional strategies.
Following the product logic, which brands have recently become popular? Which regions have significant opportunities? Who are the good role models when entering a specific market? Market dynamics become clear at a glance.
In the past, doing e-commerce domestically often meant replicating a successful path from one platform to another, with slight adjustments but no major changes.
However, in the still nascent overseas market, what products to sell, what ads to create, which regions and stores to target, and how to interconnect traffic between sites all involve continuous path transformations.
Without understanding or clarity, one might ultimately miss out.
Now, the answers to these path transformations are in the GoodsFox Global Brand List.
