2025.3.13 GoodsFox Daily E-commerce News:
- Portable "Dumbbell Ankle Weights" Sweep Global Fitness Markets
- Wildberries Tests Social Commerce App "Wibes"
- TikTok Important Update: Sellers Can Set Flexible Delivery Terms
- Shopify Enhances EU Privacy Compliance for Merchants
- Trump Warns Tariffs Could Exceed 25%
1. Portable "Dumbbell Ankle Weights" Sweep Global Fitness Markets
Animalhouse Fitness’ MonkeyFeet—a revolutionary ankle-weight system—has surged 57% in ad spend over 30 days, per GoodsFox data. Priced from $89, it transforms standard dumbbells into space-saving, multi-functional home gym tools for squats, curls, and dips.
Targeting the U.S., UK, Canada, and Australia, the brand taps into 210M+ existing home dumbbells globally. Its DTC site now ranks ~170,000 worldwide, proving demand for compact, hybrid fitness gear.
Source: GoodsFox
2. Wildberries Tests Social Commerce App "Wibes"
Wildberries’ new app Wibes merges TikTok-style 90-second product videos with instant checkout. Available on Google Play, App Store, and RuStore, it offers personalized shopping inspiration through reviews, trends, and tutorials. Users seamlessly add items to their Wildberries cart, blending content and commerce.
3. TikTok Important Update: Sellers Can Set Flexible Delivery Terms
TikTok rolled out new seller features for flexible sales management. Auto-approval now handles after-sales requests like returns, refunds, and cancellations. Sellers can set return windows from 14 to 90 days, per local laws. They can also block PO Box deliveries to ensure successful shipments. This benefits large, signature-required, or cross-border orders. Custom cancellation and return options add flexibility. Fashion sellers can label items as non-returnable, reducing returns while following regulations.
4. Shopify Enhances EU Privacy Compliance for Merchants
Shopify enhanced three privacy features for European merchants. Customers can now reopen the cookie consent popup to adjust preferences. The cookie popup now appears on the checkout page, capturing consent from all users. Plus, customers can opt out of data sharing with third parties. These updates build trust and ensure compliance with local privacy laws.
5. Trump Warns Tariffs Could Exceed 25%
Trump told CEOs that tariffs might surpass 25%. Speaking at a business roundtable, he praised their "huge positive impact." He dismissed stock market concerns, suggesting higher tariffs could boost US manufacturing. Trump also backed Elon Musk’s push to shrink federal government size, noting it cuts costs.
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