2025.4.14 GoodsFox Daily E-commerce News: Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales
- Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales
- Trump Warns: If Talks Fail, "Reciprocal Tariffs" Will Return to High Levels
- BeReal Launches Ads in U.S. to Compete with TikTok
- Breaking: Amazon Chinese Sellers Unable to Ship!
- Sources: Shein Wins UK Approval for London IPO, Awaits China’s Nod
1. Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales
GoodsFox data reveals that Meroda Cosmetics’ "color-changing foundation" is surging in popularity overseas. Over the past 30 days, ad creatives reached nearly 1,200, up 41% from the previous period. The core audience is women aged 25-44, with 31.91% aged 25-34 and 35.27% aged 35-44.
This foundation tackles two common issues: tricky shade selection and poor staying power. It adjusts to skin moisture and pH, matching various tones and types without trial and error. Its color-shifting base ensures lasting coverage, even with sweat or oil. This innovation meets the demand for efficient, natural makeup, fueling its rise in Europe and Southeast Asia.
Source: GoodsFox
2. Trump Warns: If Talks Fail, "Reciprocal Tariffs" Will Return to High Levels
On Wednesday, President Trump announced a pause on some "reciprocal tariffs," triggering a historic stock market surge. Just a day later, he warned that failure to secure agreements could end the 90-day suspension. "If we can’t get the deal we expect, need, or that benefits both sides, we’ll revert," he told reporters at a Thursday cabinet meeting. When pressed on progress with the first country, Trump said talks were "very close" but named no specific nation.
3. BeReal Launches Ads in U.S. to Compete with TikTok
With TikTok’s U.S. fate uncertain, BeReal—dubbed the "anti-Instagram"—launched ads in the U.S. after five years. In 2022, it drew millions of Gen Z users but struggled to profit. A year ago, it sold to French publisher Voodoo for €500 million. Voodoo rolled out ads with over 200 brands, though early tests faced user backlash. Downloads fell 55% in H1 2024, and monthly active users dropped from over 70 million to below 23 million.
Recently, BeReal hired ex-TikTok and Walmart Connect ad executive Ben Moore. Over six months, it tested ads with Nike and Amazon. Moore says BeReal is set to expand its ad offerings, integrating in-feed ads and exclusive placements for brands wary of TikTok’s challenges.
4. Breaking: Amazon Chinese Sellers Unable to Ship!
On April 11, Trump’s tariff policies shook cross-border e-commerce, hitting Chinese Amazon sellers hard. U.S. tariffs on Chinese goods reached 145%, sharply raising costs. Since April 9, shipments not yet offshore must follow new rates—each 10% tariff hike adds $0.6/kg. Even pre-paid shipments face extra fees.
To avoid losses, many sellers are abandoning goods mid-transit, leaving them with shipping firms. Compounding the issue, Amazon’s shipping system crashed, blocking new shipments for over 50,000 Chinese sellers. Amazon HQ ordered the halt due to a spike in requests. Affected sellers must wait until April 25 to resume shipping.
5. Sources: Shein Wins UK Approval for London IPO, Awaits China’s Nod
Two insiders say fast-fashion giant Shein has gained approval from the UK’s Financial Conduct Authority (FCA) for a London IPO. Shein secretly filed with the FCA in early June, shifting from a stalled New York plan due to U.S. legislative resistance.
Though cleared by the FCA, Shein still needs approval from China’s Securities Regulatory Commission (CSRC). Once both regulators greenlight the move, Shein will confirm its London Stock Exchange listing, launching a four-week roadshow and pricing process.
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