GoodsFox Daily E-commerce News
September 2, 2024
- eBay Predicts Ride-On Toys Will Be a Hot-Selling Product This Christmas
- POP MART Joins TikTok US, Generates $360,000 in Three Months
- UK E-commerce Platform Fruugo Opens to Chinese Sellers
- MercadoLibre Adjusts Logistics Timelines for Mid-Autumn Festival
- Lazada and Daraz Complete Deep Integration
1. eBay Predicts Ride-On Toys Will Be a Hot-Selling Product This Christmas
According to eBay's research report, demand for Christmas shopping among international consumers remains steady this year, with kids' ride-on toys emerging as a popular gift choice. On the eBay platform, ride-on toys are a key opportunity within the toy category, experiencing strong growth in the first and second quarters of this year, which is expected to continue through the Christmas season. Electric ride-on toys, in particular, have shown a clear advantage, with promising growth potential in the market. Sellers from Greater China are performing exceptionally well in this segment, with hot-selling products including cars/sports cars, off-road dirt bikes, jeeps, and motorcycles. Products shipped to the EU and Northern Ireland must meet relevant compliance requirements. eBay has also launched promotional campaigns for the ride-on toy category. Sellers are encouraged to seize the moment, stock up, and prepare for a surge in year-end sales.
Source: GoodsFox
2. POP MART Joins TikTok US, Generates $360,000 in Three Months
Since joining TikTok US in mid-May, POP MART has sold 16,900 products, with estimated sales exceeding $357,700. By directly linking with 626 videos and 159 live-streams, the brand quickly attracted a large fan base and consumer interest. On its best day, it sold 2,097 items, showcasing its strong market presence on social media platforms.
Source: GoodsFox
3. UK E-commerce Platform Fruugo Opens to Chinese Sellers
UK e-commerce platform Fruugo announced that it will hold its first seller conference for the relaunch of the Chinese market on September 12 this year, during which it will officially resume recruiting sellers. While Fruugo initially opened to Chinese sellers in 2019, it wasn't until 2023 that the platform began focusing on the Chinese market. It’s important to note, however, that in September 2023, Fruugo implemented a policy limiting the initial number of SKUs that new accounts can upload, posing a significant challenge for sellers managing large product portfolios. Additionally, since Fruugo's primary traffic source is Google Shopping, sellers must pay close attention to the Google Merchant Center as a key part of their operations.
4. MercadoLibre Adjusts Logistics Timelines for Mid-Autumn Festival
As the Mid-Autumn Festival approaches, MercadoLibre reminds sellers to stay informed of the holiday schedules of logistics providers and to plan shipping and restocking strategies accordingly to ensure smooth order fulfillment. Additionally, during Labor Day (September 16-17), MercadoLibre will extend the order processing time to support store operations. Logistics providers like USPS and Anjun have different holiday schedules for Mid-Autumn Festival, with some dates seeing suspended services. Sellers should pay special attention to the operational status of warehouses in cities like Shenzhen and Dongguan.
5. Lazada and Daraz Complete Deep Integration
At the recent Lazada & Daraz Seller Conference, Daraz representatives confirmed that Lazada and Daraz have completed a deep integration. This includes the merging of Lazada and Daraz teams, reorganizing and recruiting talent over the past few months, and refining growth strategies. The seller backend systems of both platforms have been unified for easier operation, with the Daraz Seller Center upgraded to align with Lazada’s backend features, enabling sellers to manage both platforms in one place. LazMall merchants will automatically receive the Daraz Mall badge and corresponding traffic boosts. Both platforms will synchronize their major promotional events, including 11.11, 12.12, and Payday campaigns. Starting in July, Lazada’s advertising solutions and related product technology have been transferred to Daraz.
GoodsFox Daily E-commerce News: Covering product selection strategies and market trends across platforms like TikTok, independent websites, and Amazon, bringing you the latest and hottest information in the global e-commerce industry.
