2025.4.2 GoodsFox Daily E-commerce News: Goldman Sachs Predicts Slight Decline in Effective Tariff Increase
- World’s First Cloud-Like Hoodie Dress: The New Favorite of Middle-Aged Women?
- Target Shifts Tariff Pressure to Chinese Suppliers
- TikTok Sale Countdown: Trump Claims Deal by April 5
- Shopee Vietnam Updates Personal Income Tax Withholding Policy: Seller Guide
- Goldman Sachs Predicts Slight Decline in Effective Tariff Increase
1. World’s First Cloud-Like Hoodie Dress: The New Favorite of Middle-Aged Women?
GoodsFox data reveals that an Oversized Hoodie Dress brand, known for its ultra-loose silhouette, has launched 1,651 ad campaigns across Europe and the US in the past 30 days. This viral hoodie dress has sparked a buying frenzy among women aged 45-54. Made with “butter cotton” fabric and available in eight colors, it targets the $325 billion global women’s athleisure market.
The brand’s website, the-warmy.com, highlights its blend of oversized cuts and tailored fits, aligning with NPD Group’s “luxury loungewear” trend—over 60% of women are willing to pay a premium for comfort. Industry experts attribute its top ranking on bestseller lists in seven countries to its focus on middle-aged women’s “self-indulgence” spending and Shopify’s precise marketing. The product has penetrated mature e-commerce markets like Australia, the US, and the UK, while expanding into emerging regions like Malaysia.
Source: GoodsFox
2. Target Shifts Tariff Pressure to Chinese Suppliers
Reports indicate Target is pressing Chinese suppliers to absorb part of the U.S. tariff burden, following the lead of retailers like Costco and Walmart. With tariffs on Chinese goods set to rise on April 2, U.S. retailers are scrambling to offset costs. A Chinese hairpin and claw clip supplier disclosed that Target demanded it “cover half the tariff costs.” After negotiations, orders were delayed, and the supplier lost the business. Currently, China imposes a 20% tariff on all imported goods, affecting $430 billion in trade value.
3. TikTok Sale Countdown: Trump Claims Deal by April 5
U.S. President Donald Trump announced that a deal to sell TikTok will be finalized with its parent company, ByteDance, by April 5. He previously extended the original January deadline to facilitate the transaction. Insiders say Blackstone Group is eyeing a minority stake in TikTok’s U.S. operations and may partner with ByteDance’s non-Chinese shareholders (led by Sequoia Capital and General Atlantic) to bid. Blackstone is a frontrunner, while Perplexity, an AI search engine company, is also a potential contender.
4. Shopee Vietnam Updates Personal Income Tax Withholding Policy: Seller Guide
Shopee Vietnam has revised its tax policy: starting April 1, 2025, the platform will withhold and remit a 1% Personal Income Tax (PIT) for individual sellers and sole proprietors, per Vietnam’s amended Tax Administration Law. This applies to both local and cross-border individual sellers, excluding corporate entities. Cross-border individuals are treated as non-resident taxpayers, with Shopee deducting 1% from order revenue (excluding VAT and import taxes). Sellers can check PIT details under [Finance > My Income].
Shopee advises adjusting pricing to account for the tax and updating business licenses—expired licenses default to individual tax status. Canceled or undelivered orders are PIT-exempt, but COD orders are taxable. Pending official guidelines, Shopee has paused PIT deductions, with implementation dates to be confirmed. Sellers should monitor updates and plan taxes proactively.
5. Goldman Sachs Predicts Slight Decline in Effective Tariff Increase
Goldman Sachs forecasts that President Trump will impose reciprocal tariffs averaging 15%, based on a weighted average of U.S. imports. These tariffs may target major trade partners with surpluses against the U.S., excluding smaller partners or those with U.S. trade deficits—about 13% of U.S. imports. The bank expects these tariffs to replace those on Canada and Mexico. It also predicts some countries will negotiate lower rates or gain exemptions, with certain industries securing product-specific waivers.
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