2025.3.17 GoodsFox Daily E-commerce News:
- Mathon Pastry Maker Sweeps European Market
- Amazon Compliance Delays Crush Small Sellers
- Shopee Vietnam Adjusts Shipping and Fixed Fees
- Mercado Libre Launches Creator Program, Boosts Social Commerce
- WTO: Global Goods Trade Stable with Optimism
1. Mathon Pastry Maker Sweeps European Market
GoodsFox data reveals that French kitchenware site Mathon.fr is fueling a baking craze with its Robot Pâtissier pastry machine. Priced at €299.98, this pro-grade tool boasts a built-in electronic scale, winning over home bakers in France, Belgium, and Spain. GoodsFox reports 1,616 marketing assets launched in 30 days, backed by Mathon’s 68,000 Facebook followers, lifting its global site rank to 42,121. Its killer feature? A weighing system for seamless ingredient prep. TikTok baking videos love it. At €299, it targets mid-to-high-end buyers, with ads hitting affluent markets like Luxembourg, driving sales in French-speaking regions.
Source: GoodsFox
2. Amazon Compliance Delays Crush Small Sellers
Amazon’s sluggish compliance reviews are hitting small sellers hard. One children’s product seller faced a 15-day wait. Forum gripes show delays topping a month. The multi-step process drags on, bogged down by various issues. Sellers prep early, diversify channels, and spread risk to survive. Still, Amazon’s rule shifts, steep fees, and tricky algorithms challenge small teams. In 2024, just 12% of Chinese sellers topped $1M in revenue, with most battling rising compliance costs. GoodsFox advises tracking systems, better support for Chinese sellers, and tiered reviews to ease the strain.
3. Shopee Vietnam Adjusts Shipping and Fixed Fees
Shopee Vietnam updates seller policies starting April 1, 2025. Buyers get up to 500,000 VND in free shipping coupons. In April, sellers with "black star" scores under 6 qualify for 0 VND shipping. Coupons skip self-delivery and some items, with logistics limits. Fixed fees climb: coupons and services to 9%, health to 9.5%, luggage and watches to 9%-10%, tech to 1.5%. Other categories rise 4-6%. Freeship Xtra ends, replaced by buyer coupons. Sellers now pay return shipping. GoodsFox notes fees will range from 6.5% to 15%, aiming for clarity and growth.
4. Mercado Libre Launches Creator Program, Boosts Social Commerce
Mercado Libre’s new affiliate and creator program powers up social commerce. Fashion and beauty creators can earn up to 16% commission via unique product links. Those with 10,000+ followers on Instagram or TikTok can monetize videos and join exclusive events. GoodsFox sees this amplifying brand reach and sparking organic product buzz through influencers, a win for e-commerce growth.
5. WTO: Global Goods Trade Stable with Optimism
The WTO’s Goods Trade Barometer holds steady at 102.8, nearly unchanged from 102.7 in December. Trade looks set to grow in early 2025. But rising trade policy uncertainty and new tariffs could shake things up mid-term. GoodsFox warns businesses may rush imports pre-tariff, potentially softening later demand.
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