2025.3.28 GoodsFox Daily E-commerce News: French Support Boycott of American Goods
- Gualap Flash Sale: A New Choice for Women's Fashion
- Amazon Spring Sale Falters, Many Sellers See Order Decline
- U.S. Imposes 25% Auto Tariffs, Escalating Trade Wars
- French Consumers Rally Against American Brands
- Trump Willing to Lower China Tariffs for TikTok Divestment Deal
1. Gualap Flash Sale: A New Choice for Women's Fashion
The 2025 spring-summer season sees a surge in romantic pop-inspired lazy chic styles among young women. Gualap, a Shopify-based brand, has launched a flash sale targeting women aged 25–34, offering 24-hour free shipping with code GUAL09FS. With weekly new arrivals and 43 million ad impressions, the brand combines affordability with trendy designs, capitalizing on the demand for casual yet fashionable wear.
Source: GoodsFox
2. Amazon Spring Sale Falters, Many Sellers See Order Decline
Amazon’s Spring Deal Days (March 25–31) faced mixed results in North America and Europe. While essentials like home appliances and baby products saw 300% YoY growth, non-essential categories like apparel and home decor struggled, with 60% of sellers reporting poor performance. Contributing factors include:
- Tariff tensions: U.S.-China trade conflicts and rising tariffs dampened consumer confidence.
- Platform competition: Temu’s dominance in downloads and Walmart/eBay’s concurrent promotions diverted traffic.
- Operational issues: Hidden promotion tags, short preparation windows, and account suspensions further impacted sellers.
3. U.S. Imposes 25% Auto Tariffs, Escalating Trade Wars
On March 26, President Trump signed an executive order imposing 25% tariffs on imported cars and parts, effective April 2. This aligns with his broader strategy to apply “reciprocal tariffs” aimed at reducing foreign trade barriers. Additional tariffs targeting semiconductors, pharmaceuticals, and lumber are expected soon, heightening global trade friction.
4. French Consumers Rally Against American Brands
Amid U.S. tariff threats, 62% of French consumers now support boycotting American products, per an Ifop survey commissioned by NYC.fr. Key targets include:
- Top brands: Coca-Cola, McDonald’s, and Tesla (32% of respondents actively avoid these).
- Demographics: 81% of seniors (65+) and high-income earners (€2,400+ net monthly) lead the boycott.
- Political divide: 75% of left-leaning voters cite anti-Trump sentiment, while right-leaning voters emphasize economic patriotism.
The movement reflects broader European resistance to U.S. trade policies, with Tesla’s sales in France plummeting 26.1% YoY in February due to the “Musk effect” (perceived ties to the White House).
5. Trump Willing to Lower China Tariffs for TikTok Divestment Deal
President Trump proposed reducing China tariffs in exchange for ByteDance’s divestment of TikTok. This follows recent tariff hikes (10% in February, plus an additional 10% in March) and aligns with a 2024 U.S. law mandating TikTok’s sale by January 19, 2025, over national security concerns. China has repeatedly condemned the tariffs as WTO violations, warning of disrupted trade rule.
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