Fake Fireplace Sells 36K Units on TikTok in 24 Hours

2024.11.15 GoodsFox Daily E-commerce News:

Fake Fireplace Sells 36K Units on TikTok in 24 Hours
Trending Black Friday Item: Yoga Pants
China’s Beauty Industry Surges 60.7% in Korea
YouTube Enhances Shorts Ads
Temu Expands Semi-Managed Service Amidst Internal Competition

1. Fake Fireplace Sells 36K Units on TikTok in 24 Hours

SALKING's multi-functional fireplace light has gone viral on TikTok, selling over 36,000 units in just 24 hours in the U.S. This innovative product combines air purification, humidifying features, an ultrasonic essential oil diffuser, a Himalayan salt lamp, and a cozy fireplace effect—ideal for both home and office use. Its success lies in meeting health and aesthetic needs, creating a comfortable atmosphere that aligns with U.S. consumers' values, especially as colder weather arrives.

Source: GoodsFox

2. Trending Black Friday Item: Yoga Pants

Yoga pants are emerging as a popular category for Black Friday and Cyber Monday. According to the GoodsFox 2024 Black Friday & Cyber Monday Advertising Trends Report, six of the top ten Chinese apparel brands focus on yoga pants, targeting markets like the U.S. and Canada. Brands such as Fanka, Halara, WISKII, and ZASUWA have taken different price positions, with Halara promoting versatile, affordable styles for all occasions.

3. China’s Beauty Industry Surges 60.7% in Korea

Chinese beauty products are transforming Korea's market, with a 60.7% rise in online purchases through e-commerce in the first three quarters. Affordable pricing and stylish designs make Chinese brands popular among Korean youth (ages 10-30). Supported by China's “Singles’ Day” shopping festival and social media, Chinese brands are expanding globally, with exports reaching over $3.7 billion last year to countries like the U.S. and U.K.

4. YouTube Enhances Shorts Ads

YouTube has launched new advertising features to strengthen the appeal of Shorts, allowing brands to target specific formats. The update includes ad stickers, automated image creation, and enhanced audience measurement, integrating Shorts viewers into broader campaigns. YouTube’s data reveals that creator ad collaborations in Shorts increase conversion rates by 20%.

5. Temu Expands Semi-Managed Service Amidst Internal Competition

Temu launched its semi-managed service in March 2024, rapidly expanding to nine international sites within two months. Reports suggest Temu may aim for $60 billion GMV in 2024, with $20 billion projected from semi-managed service. With over 20% of GMV from local shipments, Temu is investing heavily in semi-managed growth, adding benefits and marketing support to attract more sellers.

GoodsFox Daily E-commerce News: Discover the latest e-commerce trends as Chinese beauty products conquer South Korea, and yoga pants dominate Black Friday Cyber Monday sales. Plus, YouTube's new ad features and Temu's internal business struggle.

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