SKNBODY Beauty Sales Surge on TikTok with 27,376 Units Sold in a Month

SKNBODY Beauty Sales Surge on TikTok with 27,376 Units Sold in a Month

Amazon Labor Day Sale Kicks Off, Targeting Back-to-School Shoppers

TikTok Struggles in U.S. E-commerce: GMV Falls Short, Streamers Last Just 20 Minutes

Shopify Partners with Onfleet for Seamless E-commerce Integration

Amazon U.S. Announces Changes to Shipping and Handling Times for Orders

SKNBODY's beauty products have seen a significant sales boost on TikTok's U.S. platform. According to GoodsFox, the store added 27,376 units in the past 30 days. Notably, 6,887 units were sold on August 1st, reflecting strong performance. This surge highlights the brand's market appeal and consumer interest in beauty care products. SKNBODY offers a diverse product line, including skincare and body care, meeting varied consumer needs. Their success is driven by precise market targeting and innovative advertising strategies.

Amazon’s Labor Day Sale runs from Wednesday, August 28th, to Tuesday, September 3rd, offering up to 40% off. The sale includes clothing, school supplies, dorm essentials, and tech products. Amazon is positioning itself as a one-stop shopping destination for parents, teachers, and students through its back-to-school and college shopping guides. While the sale is open to all shoppers, Amazon has introduced Prime for Young Adults, offering up to 50% off Prime membership for customers aged 18-24. Additional discounts are available through the guides, encouraging more back-to-school purchases.

03 TikTok Struggles in U.S. E-commerce: GMV Falls Short, Streamers Last Just 20 Minutes

TikTok's e-commerce business in the U.S. is facing challenges. Despite daily sales reaching $20 million in 2023, the platform has not met its $45 million target. TikTok is experimenting with hosted services to boost sales but remains far behind competitors like Temu and Shein. U.S. consumers are less receptive to live shopping, and fierce competition adds to TikTok's difficulties. The platform is working on training local streamers and optimizing content recommendations to improve performance. However, conversion rates in the U.S. remain lower than in China. TikTok must find effective strategies to adapt to local markets while continuing global expansion.

Shopify has partnered with Onfleet to simplify order processing and delivery. This integration allows Shopify users to automatically create Onfleet delivery tasks and track order status in real-time, offering a seamless experience from purchase to delivery. With global e-commerce sales expected to reach $6.33 trillion by 2024, this collaboration helps businesses stand out in a competitive market. Onfleet is known for its top-tier delivery management and customer experience technology. This integration is now available to all Shopify customers through Onfleet's new integration marketplace.

Amazon U.S. has recently announced updates aimed at improving cross-border logistics and customer experience. Starting October 25th, shipping times from China to the continental U.S. (excluding Hawaii, Alaska, etc.) will be adjusted to 2-4 days and 14-20 days, with a maximum limit reduced to 20 days. This change is intended to speed up delivery. To better manage order processing, Amazon will automatically set handling times for SKUs shipped from outside the U.S., optimizing them based on historical data. If a seller's manually set handling time is significantly delayed, the system will take over, ensuring that delayed shipment rates are unaffected. This move aims to enhance transparency and timeliness in cross-border transactions, helping sellers optimize account health and improve customer satisfaction.