Founded by YouTube phenomenon Emma Chamberlain, Chamberlain Coffee is high-quality, sustainably sourced organic coffee roasted in California.Coffee beans from different regions include a wide variety of flavor notes, making each coffee bag unique and exciting. Each Chamberlain Coffee blend contains unique tasting notes that the brand identify on the front of the bag so consumer can experiment to find their favorite.
In this article,we will analyze the advertising intelligence of Chamberlain Coffee from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Chamberlain Coffee made a name in the coffee market, then earn $30M one year.
01 Overview of Chamberlain Coffee’s Social Media Advertising
According to GoodsFox data, Chamberlain Coffee has promoted 15 products with 64 ads in the past 7 days, The ads were mainly images and videos targeting 2 regions - the US and Japan. Chamberlain Coffee leveraged 6 social media platforms for its ads - Facebook, Instagram, Messenger, and Facebook (FAN), YouTube and AdMob.
The following table shows the proportion of Chamberlain Coffee's ads by media
As seen, Chamberlain Coffee employs Facebook, Instagram, Messenger, Facebook(FAN) and Youtube all in nearly equal measure to reach its target audience.This targeted distribution allows Chamberlain Coffee to reach a wider demographic across multiple networks. The visual content caters to social media users who prefer beautiful images and videos over text and captions.
02 Chamberlain Coffee's Store Traffic Rank
According to Goodsfox, Chamberlain Coffee ranked 1,026,226 in the store traffic in a month (from 2023-11-23 to 2023-12-22). This is a rather good rating for a specialized company that primarily sells coffee drink. It indicates that Chamberlain Coffee has a loyal customer base and a strong brand awareness.
03 Chamberlain Coffee’s Marketing Intelligence
Celebrity Effect and Niche User Positioning.
Emma Chamberlain, the founder of Chamberlain Coffee, is one of the most influential figures in the current American Generation Z. As a post-2000s individual, she gained popularity starting with the 'Dollar Store Exploration' series she posted on her personal YouTube channel. Her mischievous editing style and humorous conversational approach captivated peers.
As a content creator, Emma Chamberlain frequently shares videos of her daily life after becoming an internet sensation, including content related to cold brew coffee and coffee beverage crafting. Therefore, the launch of Chamberlain Coffee appears more like a natural extension of her personal interests, given that a significant portion of her social media audience consists of coffee enthusiasts."
Launch bundled promotions & subscription models.
Chamberlain Coffee's standalone website features a "Bundles" section dedicated to selling entry-level coffee packages. Additionally, they highlight the subscription section on the homepage, allowing customers to customize their coffee packages randomly. Not only are the prices more favorable through subscription, but customers also have the flexibility to cancel at any time. As a result, even for one-time purchases, many customers opt for the subscription model.
Breaking through niche communication and expanding channels.
Chamberlain Coffee not only collaborates with various global artists but also creates exclusive, coffee-themed limited edition packaging for its online subscribers every month. In 2022, they introduced canned lemon tea in collaboration with Swoon and partnered with the ready-to-eat cookie brand Deux to launch a co-branded coffee-flavored doughnut.
In addition to these efforts aimed at breaking through to a wider audience, Chamberlain Coffee is dedicated to expanding its brand through offline channels, striving to create a comprehensive channel strategy. Currently, Chamberlain Coffee's brand shelves can be found in offline retail stores such as Target, Sprouts, Albertsons, and Walmart. In September 2023, the brand also launched three offline exclusive coffee bags in over 375 Target stores across the United States.
Chamberlain Coffee is a coffee brand that leverages the power of social media advertising to reach and engage its target audience.
By using Goodsfox, we can gain valuable insights into the brand’s traffic rank, advertising regions, media distribution and creative strategies. These insights can help us understand the brand’s strengths and weaknesses, as well as identify opportunities and threats in the market