Instagram is one of the most popular and effective social media to advertise your business, brand, or product. With more than one billion monthly active users, Instagram offers a variety of ad formats and specifications to help you reach your target audience and achieve your marketing goals.
In this article, we will cover the Image and Video Instagram ads, their sizes and specifications, and some successful advertising case analysis.
Instagram ads appear in different places on the platform, such as the Feed, Stories, Explore, or Reels. Depending on where you want your ads to show up, you can choose from different ad formats, such as image, video, carousel, or collection.
Image ads are the simplest and most common type of Instagram ads. They consist of a single image that promotes your business, brand, or product. You are able to use image ads to showcase your products, services, offers, events, or anything else that you want to highlight to your audience.
Image ads appear in the Feed or Stories. The size and aspect ratio of your image ads will depend on where they are displayed.
Image ads in the Feed are displayed among the regular posts from the accounts that users follow. They have a “Sponsored” label and a call-to-action button below the image. The caption of your image ad will also appear below the image.
Image ads in Stories are displayed among the full-screen vertical stories from the accounts that users follow. They have a “Sponsored” label and a swipe-up option to direct users to your website or app. The caption of your image ad will not appear in Stories.
According to GoodsFox, beachsissi’s advertisement has been placed on Instagram for 507 days and has been put in 50 regions in total. The image ad shows a woman wearing a swimsuit and beach hat, posing on a beach with blue sky. It also uses a catchy slogan to help this advertisement get more display : "100+ new arrivals are coming! Shop and save! Get 10% off your order $120+(BC11)".
There are more than one million Instagram Image ads collected on GoodsFox. You are able to find successful advertising cases using a variety of search and filtering methods. This is a collection of advertising cases placed by real advertisers. It will give you more creative inspiration for advertising.
Video Ads are able to provide the immersive visual experience as photo ads with the engaging motion and sound. You are allowed to use video ads to tell a story, demonstrate a feature, share a testimonial, or create excitement around your offer.
Video ads can appear in the Feed, Stories, Reels, or Explore. The size and aspect ratio of your video ads will depend on where they are displayed.
According to GoodsFox, the number one advertiser is acemetaphor, whose ad has been placed on Instagram for 315 days. The video ad shows a friend group playing the game and asking each other questions from the cards, such as “What are you most afraid of?” and “What are you most proud of?”. It also highlights the benefits of the game, such as avoiding small talk, not wasting time, not settling, and seeing if you are compatible.
With different ad formats and placements in Instagram, you will have the opportunity to reach your target audience and achieve your marketing goals. However, creating engaging and attractive Instagram ads requires some skills and knowledge. In this article, we covered the image and video ads specs, formats, and successful cases. We also showed you how to use GoodsFox to find more creative inspiration for your ads. We hope this guide helps you create amazing Instagram ads that boost your conversions and sales.