The arrival of 2024 marks a year full of opportunities and challenges for cross-border e-commerce sellers. GoodsFox has specially compiled a 2024 International Marketing Calendar.With the continuous evolution of global markets, the importance of international marketing becomes increasingly prominent. The calendar includes various global nodes, with a separate focus on popular regions, aiding you in better planning eCommerce business.In order to help everyone proactively plan for important festive periods and seize the initiative in formulating creative marketing and social media strategies for 2024.
01.New Year's Day（January 1）
Target Audience: Global customers
Trending Products: All categories, with a focus on red clothing and home decorations.
Marketing Suggestions: As the new year begins and everything is refreshed, sellers can primarily focus on celebrating reunions and warm wishes in their New Year's marketing plans.For example, sending New Year's greetings emails to old customers with attached large discount coupons or discounts can attract them to make purchases, increasing the repurchase rate.Additionally, sellers can set up a New Year's gift lottery, allowing users to freely draw New Year's gifts after browsing the website's homepage for 30 seconds. Gifts can include New Year's cards, store discount vouchers, product samples, etc., attracting user attention and achieving conversions.
02.Epiphany (January 6)
Target Audience: Religious believers
Trending Products: Bibles, crosses, Jesus portraits, religious items; winter heating products, toy products, building blocks, etc.
Marketing Suggestions: As a significant religious holiday, Epiphany receives a lot of attention. Sellers can conduct blessing activity challenges on social media or their websites, allowing users to receive daily blessings for Epiphany. Those who sign in for 10 consecutive days can exchange for a gift card or a 50% discount coupon. Users who forward the challenge activity can also get additional unconditional discount coupons.Using fun challenge formats and benefits to attract more consumer attention can quickly achieve traffic multiplication.
Target Audience: Eastern Orthodox Christians (Russia, Ukraine, Serbia, Georgia, etc.)
Trending Products: Christmas decorations such as colored lights, light strings, Jesus birth statues, desk/cabinet decorations, fireplace decorations, scented candles, hanging decorations; DIY crafts, electronics, heating products, etc.
Marketing Suggestions: During the festive shopping season, consumers are very concerned about the timeliness of logistics. Sellers can showcase advantages such as "free delivery," ""Seven days no-questions-asked return"," and "door-to-door delivery" in the product details to stimulate consumer purchases.Additionally, sellers can pre-release "Christmas Decoration Diaries" on social media, providing sharing strategies to attract consumer attention.
04.Coming of Age Day (January 8）
Target Audience: Japan
Trending Products: Traditional Japanese clothing, various styles of head accessories, ribbons, flower crowns, adult ceremony blessing cards, 3C electronics, jewelry.
Marketing Suggestions: As a traditional Japanese festival highly regarded by Japanese consumers, sellers can change the website theme to reflect the style of the coming-of-age ceremony. This can enhance the festive atmosphere from the moment consumers enter the website, leaving a positive impression of the brand.Furthermore, sellers can launch special offers for the "main characters." After placing an order, additional surprises like adult ceremony gifts such as cards, headgear, lucky charms, and ornaments can be given.
05.Children's Day (January 13)
Target Audience: Thailand
Trending Products: Decorative balloons, ribbons, disposable tableware for parties; plush toys, car models, and other children's toys.
Marketing Suggestions: Sellers can bundle products and create customized Children's Day souvenirs with popular Thai cartoon themes on the gift box packaging. This visually appealing and delightful packaging can attract parents to make purchases.
06.Martin Luther King Jr. Day（January 15）
Target Audience: United States
Trending Products: Custom DIY figurines, banners, books against racial discrimination, etc.
Marketing Suggestions:Sellers can initiate philanthropic marketing strategies on this day by providing free supplies to black welfare homes or nursing homes. Online promotions with the theme of "advocating freedom and equality" can be conducted, and special gifts and cards can be set up for black students to establish a positive brand and influence.
07.Teacher's Day (January 16 )
Target Audience: Thailand
Trending Products: Books, markers, and other stationery; everlasting flowers, DIY bouquet materials; offering plates, candles, and other festival supplies.
Marketing Suggestions: Southeast Asian consumers love discount activities. Sellers can release Teacher's Day themed activities on social media accounts or independent websites. Teachers who upload relevant identity information can enjoy long-term store discounts, contributing to brand public relations and building long-term fans.Additionally, sellers can launch a "Respectable Teacher" Teacher's Day welfare gift pack, stimulating purchases through bundled marketing and increasing store sales.
Target Audience: Australia
Trending Products: Flowers, fireworks, Australian flags, beer, clothing, event decorations, 3C electronic products, etc.
Marketing Suggestions: Sellers can start promotions in advance, extending the promotion period and offering special products and return promotions.Using social media platforms such as TikTok and Instagram, sellers can publish recommendations for holiday goods and festive plans, adding popular hashtags such as "#Australia Day" and "#Happy Australia Day" to increase content exposure.
The above content are key milestones in the Global Marketing Calendar (January). For more marketing festivals, please log in to the GoodsFox official website for details.If you want to learn more about trending products, you can visit GoodsFox’s website and sign up for a free trial. You will getaccess to a wealth of data and information that will help you grow your online business.