GoodsFox Daily News (July 8, 2025): TikTok Shop Launches US Mid-Year Sale, Spotlighting Haircare & Pet Products
- TikTok U.S. Mid-Year Sale Kicks Off: Haircare & Pet Products in the Spotlight
- Lululemon Opens First Airport Store at London Heathrow
- Trump Announces Tariffs Up to 70% Effective August 1
- Volvo Cuts 15% of White-Collar Workforce in China Amid Global Restructuring
- 4-Second TikTok Video Fuels \$1.24M in Weight Loss Patch Sales
TikTok U.S. Mid-Year Sale Kicks Off: Haircare & Pet Products in the Spotlight
Despite mounting pressure from the U.S. government to sell off its operations, TikTok Shop U.S. continues to show strong momentum. In June, seasonal products like static removal gloves defied the odds, hitting nearly 10,000 orders in two weeks and generating $66,500 in GMV. A single shoppable video surpassed 6 million views.
Though data platforms show conflicting results, some recorded month-over-month GMV growth, defying bearish market sentiment.
From July 7 to 19, TikTok is launching its Mid-Year Sale. Hair oils and smart pet supplies top the official recommendation list. Sellers are advised to prep short-form video content and activate free sampling tools to attract and retain users amid shifting traffic patterns.
TikTok is again using its dual strategy: combining content and commerce. Scene-based review videos helped haircare products increase conversion rates by 40%, while influencer unboxing drove over 90% sell-through rates in the pet category.
Lululemon Opens First Airport Store at London Heathrow
Canadian activewear brand Lululemon has made a strategic entry into airport retail, opening its first store at Terminal 5, London Heathrow. The 103-sqm outlet features yoga pants, workout gear, and travel-ready apparel tailored for long-haul travelers.
Following its 2021 pop-up in Vancouver Airport, this move marks Lululemon's formal expansion into global airport commerce. According to Grand View Research, the UK travel retail market is worth $4.9 million in 2024 and is expected to grow 9.2% annually, reaching $8.2 million by 2030.
This new store targets frequent business travelers and long-distance fliers, reinforcing Lululemon's wellness brand identity in a high-value scenario. With lightweight designs and core product lines on display, the brand aims to merge convenience with premium experience. Analysts say the airport strategy will help Lululemon connect more emotionally with its high-end consumer base.
Trump Announces Tariffs Up to 70% Effective August 1
On July 6, former U.S. President Donald Trump announced a sweeping new tariff policy. Beginning August 1, tariff rates ranging from 10% to 70% will be imposed. This marks the highest rate in U.S. history.
The administration has sent out 10–12 initial letters to trade partners, demanding agreements by July 9 to avoid steep levies. Only three countries have reached deals so far: China, Vietnam, and the UK.
Vietnam's exports will face 20% tariffs, while re-exported goods routed through Vietnam will be taxed at 40%. Canada talks have been canceled, while discussions with India are underway.
If the 70% rate is fully applied, it would exceed the 25% tariffs during the 2018 trade war. Economists warn this could disrupt global supply chains. The EU and Japan have already signaled potential countermeasures.
Volvo Cuts 15% of White-Collar Workforce in China Amid Global Restructuring
Following a global layoff of 3,000 employees, Volvo has begun workforce reductions in China. Due to declining performance, China sales fell 8% YoY to 156,400 units in 2024. Global Q1 2025 sales dropped 6%, with China seeing a 12% decrease.
Roughly 15% of white-collar positions are affected, with restructuring expected to complete by autumn. Volvo anticipates $150 million in restructuring costs. The move reflects growing pressure as the brand struggles to maintain volume in a sluggish Chinese market.
4-Second TikTok Video Fuels $1.24M in Weight Loss Patch Sales
A 4-second demo video has turned a GLP-1 weight loss patch into a viral sensation. One TikTok video has racked up 24.2 million views, driving 83,100 orders in just 25 days and generating $1.24 million in revenue on TikTok Shop U.S.
The patch, by Kind Patches, contains natural ingredients like berberine and pomegranate. It promotes metabolic balance and weight management. The brand adopts an omnichannel approach: selling via Amazon, Walmart, and its own DTC site.
Influencers on TikTok and YouTube publish reviews, while blog content targets niches like menopausal women. With the global weight management market expected to hit $427.5 billion by 2025, natural supplements like this are surging in popularity.
For more marketing insights and tools, visit GoodsFox.
LinkedIn: https://www.linkedin.com/in/goodsfox-helper-365450282/
