GoodsFox Daily News (July 25, 2025):TikTok’s Back-to-Back Campaigns, Chinese Beauty Tops U.S. Rankings, Australia’s eCommerce Booms
- Chinese Beauty Brand Teams Up with Cardi B, Tops TikTok U.S. in Cleansing Oil Sales
- Mercado Livre Kicks Off Father’s Day Sale in Brazil
- TikTok Shop U.S. Mid-Year Sale Breaks Records Across All Metrics
- TikTok Shop Back-to-School Sale Set for August 1–8 in the U.S.
- Australia’s Q2 eCommerce Grows 15% Despite Consumer Downshifting
1.Chinese Beauty Brand Teams Up with Cardi B, Tops TikTok U.S. in Cleansing Oil Sales
Chinese skincare brand Cistto generated $400,000 in just 43 days on TikTok Shop U.S., ranking #1 in its category.The brand focuses on sensitive skin care and differentiates with a single-use cleansing oil—gentle, portable, and practical.It partnered with U.S. celebrity Cardi B and activated 5,813 KOLs to create a matrix-style ad creatives campaign.The marketing funnel combines celebrity traffic, influencer seeding, and content retention.Cistto now sells on both its DTC site and niche marketplaces. Its annual revenue has exceeded $45 million.
2.Mercado Livre Kicks Off Father’s Day Sale in Brazil
Brazilian eCommerce giant Mercado Livre has launched a 21-day Father’s Day promotion running until August 8.The platform is offering R$40 million (~¥50 million) in vouchers, with record-low free-shipping thresholds.Key perks include: free shipping for orders over R$19 (R$79 for non-members), 21-month 0% financing via Mercado Pago, and high-visibility media campaigns.CMO Cesar Hiraoka said this is the platform’s first full-scale bundle combining vouchers, installment plans, and free shipping.The promotion aligns with new shipping policies and reduced seller commissions.Earlier campaigns like “Descontaço” have driven quarterly GMV growth.
3.TikTok Shop U.S. Mid-Year Sale Breaks Records Across All Metricst
TikTok Shop’s U.S. Mid-Year Sale closed with record-breaking results.POP (seller-operated) GMV rose 123% YoY; livestream GMV hit an all-time daily peak; fully managed model GMV soared 138%.Best-selling products doubled in volume, and total hot items reached new highs.Top brands like POP MART, TYMO, Vevor, and Halara saw over 200% growth during Super Brand Day.Over 100 Chinese brands achieved 160% growth under the fully managed model.Premium-curated products surged 130% in GMV; order volume increased 140%.Industrial hubs like Guangzhou, Yiwu, and Nantong saw explosive growth, in some cases over 500%.
4.TikTok Shop Back-to-School Sale Set for August 1–8 in the U.S.
TikTok Shop will launch its U.S. Back-to-School Sale from August 1 (08:00) to August 8 (11:59), Beijing time.The campaign includes five formats: full-value vouchers, flash sales, featured livestreams, creator competitions, and short video challenges.Sellers can enroll in discounts and vouchers until July 30. Livestream and video competitions run until August 8.The event targets back-to-school shopping spikes with a mix of discounting and content marketing. Sellers should focus on school supplies and electronic accessories to capture demand early.
5.Australia’s Q2 eCommerce Grows 15% Despite Consumer Downshifting
Australia’s online retail grew strongly in Q2 2025. From April to June, national online spending hit AUD 19.2 billion, up 15% YoY. Over 7.9 million households shopped online, driven by mid-year sales and improving economic sentiment. Despite inflation-driven downshifting, Gen Z and millennials still prioritize spending on apparel and footwear. Brands like Accent Group, Premier Investments, and Universal Store received “Buy” ratings from analysts. Younger consumers now cut costs by eating at home, choosing budget groceries, and hunting discounts—yet fashion remains a top priority.
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