GoodsFox Daily News (July 24, 2025):Temu Retreats, Trump-Japan Deal Lowers Auto Tariffs, and Shopee Expands Seller Incentives
- Japan-U.S. Trade Deal Slashes Auto Tariffs to 15% with No Volume Cap
- Shopee Launches Multi-Market Expansion Incentive Program
- Rakuten to Launch Spain Site in September with “Fulfill from France” Model
- Trump-Japan Deal Boosts Japanese Auto Stocks
- Shanghai Customs Seizes Smuggled Cigarettes; Tightens Cross-Border Inspection
1.Japan-U.S. Trade Deal Slashes Auto Tariffs to 15% with No Volume Cap
Japanese automakers rallied on Wednesday after the U.S. and Japan finalized a trade deal. Toyota saw its share price rise 11%, while Honda gained 9%.Meanwhile, Trump posted on Truth Social that Japan would invest $550 billion in the U.S. economy. Although he didn’t name specific companies, NHK confirmed that the agreement includes cutting auto tariffs from 25% to 15%.As a result, investor confidence in Japan’s auto sector significantly improved.
2.Shopee Launches Multi-Market Expansion Incentive Program
Shopee has launched a cross-border expansion program offering commission-free selling for the first 3 months in 7 markets, including Singapore, Malaysia, and Thailand.Thailand sellers will also receive flash-sale traffic boosts. Latin America sites like Mexico are included in the no-fee offer.
Qualified sellers can earn up to $200/month in ad credits. Vietnam and Brazil will join in August.Stores launched before the 19th of each month are eligible for that month’s benefits.The offer applies to a maximum of 500 orders per month. This plan aims to reduce expansion costs and help sellers scale across markets efficiently.
3.Rakuten to Launch Spain Site in September with “Fulfill from France” Model
Rakuten Spain will officially launch in September. Sellers can now enroll via Rakuten France and use the Rakuten Fulfillment Network (RFN).With RFN, products stored in France can be shipped to major Spanish cities within 72 hours.The model offers full-service fulfillment, real-time inventory sync, and 10% off shipping fees for new sellers in the first month.Spain’s eCommerce market is valued at €65.3 billion with 20% YoY growth.Home and fast fashion categories are top opportunities. The model allows “one-inventory, multi-country” operations, simplifying cross-border logistics.
4.Trump-Japan Deal Boosts Japanese Auto Stocks
Japanese carmaker shares surged on Wednesday following a U.S.-Japan trade agreement.Toyota stock jumped 11%, while Honda rose 9%.Trump announced on Truth Social that the deal includes a $550 billion Japanese investment in the U.S., though carmakers weren’t named directly.NHK reports that both governments agreed to reduce auto tariffs from 25% to 15%.Markets responded positively, signaling renewed confidence in Japan’s auto sector.The agreement’s full scope and long-term impact remain to be seen.
5.Shanghai Customs Seizes Smuggled Cigarettes; Tightens Cross-Border Inspection
Shanghai Customs intercepted a full container of smuggled Marlboro cigarettes during a routine Matson vessel inspection. As a result, the authority plans to increase scrutiny on abnormal customs declarations, especially in cross-border eCommerce and general cargo shipments. In addition, logistics providers anticipate a sharp rise in inspection rates—particularly for fast shipping lanes like Matson and ZIM.
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