GoodsFox Daily News (July 23, 2025): Temu Retreats from U.S. Amid Tariff Pressure & Pet Products
- Europe Faces Scorching Summer, Yet AC Adoption Remains Low
- Guangdong’s Ready-to-Eat Meals Go Global, Reaching Six Continents
- Temu Increases Ad Spending in Australia as It Retreats from U.S. Market
- Meituan Targets Brazil’s Food Delivery Market to Challenge iFood
- Temu Becomes One of France’s Top 15 Fashion Retailers
1.Europe Faces Scorching Summer, Yet AC Adoption Remains Low
Italy’s meteorological agency reported that on July 21, many parts of Sicily hit over 40°C. Despite the intense heat, air conditioning remains rare in much of Europe. Only about 20% of households across the continent have AC installed. This gap signals major potential for cooling products and climate-focused appliances in the European market.
2.Guangdong’s Ready-to-Eat Meals Go Global, Reaching Six Continents
In 2024, Guangdong’s ready-made meal exports reached ¥31.7 billion. Popular items like Shunde fish skin dumplings and Poon Choi are loved in the U.S., Australia, and Southeast Asia. Chinese food brands are upgrading production lines and standard certifications to enter new markets and manage trade risk. Some manufacturers are also exporting Chinese culinary culture alongside their products, boosting the global reach of Chinese cuisine.
3.Temu Increases Ad Spending in Australia as It Retreats from U.S. Market
Following new U.S. tariff hikes, Temu is scaling down its American presence. To build momentum elsewhere, it’s investing millions into Australia-based ad campaigns. Sensor Tower reports Temu’s ad spend in Australia doubled between March and June 2025. In June alone, active users rose 50% after a 110% increase in paid ads. January ad spending exceeded AUD 4 million, mostly on Facebook and Instagram. According to researcher Taylor Bridges, the data shows Temu is pivoting from the U.S. to alternative growth regions.
4.Meituan Targets Brazil’s Food Delivery Market to Challenge iFood
Meituan has officially entered Brazil under its global brand “Keeta.” The company plans to invest $1 billion in local operations and compete directly with market leader iFood. Meituan VP Tony Qiu will lead its Brazil expansion. With a $12 billion market size and 20% annual growth, Brazil is expected to become the world’s fourth-largest delivery market by 2030.
5.Temu Becomes One of France’s Top 15 Fashion Retailers
Temu is gaining ground in France’s fashion scene. In the first half of 2025, it ranked among the top 15 apparel retailers by sales volume, just behind Zara.According to IFM (French Fashion Institute), French consumers—especially Gen Z—are changing how they shop. Vinted took the top spot, followed by Kiabi, Amazon, Decathlon, and Shein. For online-only rankings, Temu placed 4th, after Vinted, Amazon, and Shein. Together, Amazon, Shein, and Temu account for 23% of French online fashion sales and 7% of total apparel spending. AliExpress ranked 7th, while Adidas remained in the digital top 5. Traditional brands like H&M and Carrefour still dominate offline.
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