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Latin America Ecommerce Explodes: Why Sellers Are Rushing In

2025-07-18 12hotness

GoodsFox Daily News (July 18, 2025): Car Window Cleaning Tools Surge in Popularity, Big Opportunities in the US Automotive Market

 

  • TikTok Shop Offers 90-Day Commission-Free Promotion for Mexican Sellers
  • US Online Grocery Sales Surge by 28% in June
  • Mercado Libre Launches Official China Website
  • eBay Introduces New "Durchstarter" Program with Three Months of Commission-Free Sales
  • Chinese Products Become Best-Sellers on TikTok Japan

 


1.TikTok Shop Offers 90-Day Commission-Free Promotion for Mexican Sellers

Starting in August, TikTok Shop will launch its Cross-Border Self-Operation (POP) model in Mexico. Chinese sellers can directly join the platform with just a domestic business license. The first 90 days will be commission-free, and there will be subsidies for shipping costs. New sellers can reduce initial store costs by 30-40%, perfect for gearing up for the "Buen Fin" and Black Friday sales. Mexico’s e-commerce market is booming, expected to reach $30 billion by 2025, with 20 million monthly active TikTok users. Popular categories include beauty and personal care, with over 120,000 related videos and 255,000 units sold between February and April.

 

2.US Online Grocery Sales Surge by 28% in June

In June, US online grocery sales surged 28% year-on-year to $9.8 billion, with delivery services leading the way with a 29% increase. In contrast, physical supermarkets saw a 2% decline, with Walmart (+1%) and Aldi (+1.5%) benefiting from their omnichannel approach. Analysts say free delivery policies and digital shopping experiences are reshaping US consumers’ grocery habits. Online grocery penetration in the US has reached 16.7%, up 3.2 percentage points from last year, putting pressure on traditional grocery chains.

 

3.Mercado Libre Launches Official China Website

Mercado Libre, Latin America's e-commerce giant, has officially launched its China website, mercado libre.cn. The platform provides comprehensive support for cross-border sellers, including onboarding guides, policy explanations, and operational training. With resources from its core sites in Brazil, Mexico, and other countries, Mercado Libre offers services like ERP, logistics, and tax support. The site also provides live courses through its "Seller University." Mercado Libre has already served thousands of Chinese sellers, and its business covers 18 countries. The 2024 GMV is expected to grow by 47%, and this website upgrade aims to lower the barriers for Chinese sellers entering the Latin American market.

 

4.eBay Introduces New "Durchstarter" Program with Three Months of Commission-Free Sales

eBay has launched the "Durchstarter" program, offering new sellers three months of commission-free support. Sellers in the program will enjoy no sales commissions or listing fees, along with access to professional sales tools, platform traffic support, and one-on-one guidance. The initiative aims to lower entry barriers and help merchants quickly scale their online businesses. Data shows that sellers participating in similar programs have a 75% retention rate in their first year, marking this as a key strategy for fostering high-quality sellers.

5.Chinese Products Become Best-Sellers on TikTok Japan

Since launching its e-commerce feature less than a month ago, TikTok Japan has seen Chinese sellers rise to prominence. Popular products, such as compact fans and storage racks, cater to Japanese consumers’ preference for both practicality and design. These items often have a unit price over ¥100 and align with Japanese aesthetic preferences. TikTok Japan’s user base is significantly older, with those over 50 spending ¥230,000 annually on e-commerce. The platform is shifting from an entertainment-focused space to a "content-driven" e-commerce model, requiring sellers to focus on fine-tuned operations and understanding local consumer psychology for success.

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Tag: cross-border ecommerce ebay seller Ecom ecommerce growth japan trending products latin america market mercado libre seller benefits TikTok TikTok Products TikTok Shop us online grocery zero commission
Last updated:2025-07-18

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