GoodsFox Daily News (July 14, 2025): TikTok Shop Launches US Mid-Year Sale, Spotlighting Haircare & Pet Products

• Pet Cooling Mats Soar in Popularity in the U.S. and Europe: Smart Cooling Becomes a Summer Essential
• TikTok Shop U.S. June Report: Trendy Toys Dominate, Small Influencers Rise
• African Mobile Giant Transsion Expands into the Electric Vehicle Market
• TEMU Expands into Europe’s Food Market, Recruiting Local Suppliers
• Uniqlo Plans Price Hike in Response to U.S. Tariffs

1.Pet Cooling Mats Soar in Popularity in the U.S. and Europe: Smart Cooling Becomes a Summer Essential

Vagascape’s pet cooling mats have gained strong traction in the U.S. market, with 13,900 orders and $2.18 million in sales within 30 days. This performance placed them among the top three in pet products sales. Data shows that 51% of the 94 million pet-owning households in the U.S. are willing to pay a premium for high-end pet care products. This growing trend is driving innovation in pet cooling solutions, such as smart temperature control via apps and custom designs, including multiple sizes and interactive features.

Demand for pet cooling products differs by region: Southeast Asia focuses on cooling, while colder areas like Canada prefer heating features. Social media-driven content marketing, including pet outdoor activity videos, has effectively boosted conversions. With the global pet economy exceeding $260 billion, brands with technological innovations are poised to capture higher profit margins.

2.TikTok Shop U.S. June Report: Trendy Toys Dominate, Small Influencers Rise

Pop Mart, with two official stores, became the top-selling small store on TikTok Shop in the U.S. in June, generating $18-$20 million in sales. Hardware brand Vevor Store ranked third with $9-$10 million. Categories like beauty and personal care led the market, generating $220-$230 million in sales, while collectibles remained strong in the top five. Fashion accessories earned $60-$70 million, ranking sixth.

In beauty, Tarte Cosmetics led, while MaryRuth's and Goli Nutrition shared the top spot in health. Small influencers are emerging as a new trend. Jahjosephh, with 485K followers, earned $9-$10 million. Notably, 35% of the top 20 influencers had fewer than 100K followers, showcasing the potential of the "small but impactful" model. U.S. users continue to demand trendy toys and practical tools, while small influencers offer brands greater flexibility in marketing.

3.African Mobile Giant Transsion Expands into the Electric Vehicle Market

Transsion, an African mobile giant, has entered the electric vehicle market with the launch of the TankVolt electric motorcycle and tricycle, priced at $1,500. Facing a significant drop in mobile phone profits (Q1 2024 net income fell by 69.87%), the company is targeting Africa's electric vehicle market, which is expected to reach $6.5 billion by 2030. Leveraging its 40% market share in mobile phones, Transsion’s electric vehicles have already launched in Uganda and Nigeria, with battery rental services offered. However, challenges remain due to the limited rural power grid coverage (below 30%) and competition from local brands like Ampersand and French competitor Spiro.

4.TEMU Expands into Europe’s Food Market, Recruiting Local Suppliers

TEMU is now focusing on the European food and FMCG sectors, establishing a local team in Germany since May. The platform aims to connect with small-to-medium European suppliers of candy, health supplements, and other food products. It plans to expand into Switzerland and Austria. This strategy seeks to diversify product offerings and optimize services but must contend with strict EU food regulations and local supply chain challenges.

5.Uniqlo Plans Price Hike in Response to U.S. Tariffs

Uniqlo's parent company, Fast Retailing, has warned that new U.S. tariffs will significantly impact its autumn and winter business. The company plans to raise prices to offset the cost. Starting August 1, the U.S. will impose a 20% tariff on products from Vietnam and 30% on those from Sri Lanka. Over 60% of Uniqlo’s U.S. goods are sourced from Southeast Asia. CFO Takeo Okazaki said it's difficult to absorb all costs. For the fiscal year (ending in August), operating profit is forecasted at ¥545 billion, despite the impact of early shipments. However, pressure will rise in fiscal year 2025. The latest quarterly profit grew only 1.4% to ¥146.7 billion, below expectations. The company is shifting focus to the U.S. and European markets to mitigate slower growth in China.

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