GoodsFox Daily News (July 15, 2025): Telegram Launches New Video Ad Feature! Good News for Advertisers
- DingTalk Follows the Offshore Trend, Launches Efficient Integrated Platform "7Ding"
- UK’s Jellycat Suddenly Cuts Supply to 100 Independent Stores, Sparking Discontent Among Retailers and Consumers
- Smart Bathroom Gadgets Become New Growth Point in Cross-Border E-Commerce
- Ferrero Acquires WK Kellogg for $3.1 Billion
- Telegram Introduces New Video Ads Feature, Adding Another Marketing Channel
1.DingTalk Follows the Offshore Trend, Launches Efficient Integrated Platform "7Ding"
DingTalk has launched its first independent AI app "7Ding" overseas. It is an integrated platform combining AI, office collaboration, and e-commerce procurement. The platform supports efficient and intelligent teamwork, improving business efficiency and resource utilization. Additionally, 7Ding comes with an AI product selection assistant and supply chain integration features, offering businesses a one-stop solution, from discovering selling points to optimizing the product procurement process.
2.UK’s Jellycat Suddenly Cuts Supply to 100 Independent Stores, Sparking Discontent Among Retailers and Consumers
UK plush toy company Jellycat recently terminated its supply relationship with 100 independent stores, leaving its partners shocked and dissatisfied. Many of these stores had been in business with Jellycat for over 20 years, making the sudden supply cut perplexing. Jellycat explained that the move was part of a "brand upgrading strategy," and the company continues to supply 1,200 independent stores, emphasizing that independent retailers remain important partners. However, store owners question the brand’s prioritization of large retailers, as independent stores have frequently faced stock shortages over the past year, struggling to order popular products and often only receiving leftover stock from larger stores. Customers are also upset with the brand's actions, voicing criticism on social media. Some of the affected stores have stated they will switch to selling other plush toys. Jellycat claims it is working to improve stock distribution and plans to launch new initiatives to support its partner stores.
3.Shower Phone Holder Goes Viral on TikTok, Watching Shows in the Bathroom Becomes a Necessity
A shower phone holder, marketed as offering "freedom to watch shows while showering," has rapidly gained popularity on TikTok, with related videos amassing over 10 million views. The waterproof holder, sold by SplashGuard Mount, boasts IPX6 water resistance, 360° rotation, and touchscreen functionality, solving the issue of moisture damage for users who use their phones in the bathroom. The product's comment section is flooded with requests for the same item, and one influencer sold 3,214 units with a 10-second video. Data shows that since launching in the U.S. in May, the product has sold 5,620 units in the past 7 days, with total sales approaching 10,000 units, priced at a discounted $6.99. Its viral success reflects the trend of upgrading bathroom consumption in North America. TikTok's scene-based marketing, combined with the younger generation’s demand for "bathroom entertainment," is driving the rise of smart and convenient bathroom products as a new growth point for cross-border e-commerce.
4.Ferrero Acquires WK Kellogg for $3.1 Billion
Ferrero has agreed to acquire the well-known chocolate manufacturer WK Kellogg for $3.1 billion. This deal marks Ferrero’s official entry into the breakfast foods market, combining its chocolate manufacturing expertise with the cereal channel. In 2023, Kellogg spun off its sluggish cereal business into an independent company, WK Kellogg, to focus on its fast-growing snack business. WK Kellogg produces iconic American breakfast cereals such as Froot Loops and Frosted Flakes. Meanwhile, Kellogg rebranded as Kellanova and now owns snack brands like Pringles and Cheez-It.
5.Telegram Introduces New Video Ads Feature, Adding Another Marketing Channel
Telegram recently launched a new in-video ad feature, bringing a fresh advertising channel to the digital marketing landscape. According to MTC AdTech, the ads appear as a text bar at the bottom of the video, allowing brand exposure without interrupting the video playback. The feature currently supports precise targeting for specific channel subscribers or predefined audiences. However, it does not apply to traditional ad placements like “channel recommendations,” “bot pushes,” or “search ads.” This innovative ad format is expected to provide more accurate marketing solutions for visually-driven industries such as beauty and fashion while maintaining an undisturbed user experience. Industry analysts believe that, as video content consumption continues to grow, non-intrusive video ads may become the next growth point for digital marketing.
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