1. Leading Products in Southeast Asia TikTok Shop The product sales leaderboard for Southeast Asia provides a clear picture of current market trends across various product categories. By analyzing the top performers, we can identify patterns in consumer preferences and draw meaningful conclusions for sellers. Source:  GoodsFox Top Apparel Products: The apparel category shows consistent dominance in TikTok Shop, with specific products occupying the top spots. These include trendy casual wear, comfortable home clothes, and seasonal fashion items. A commonality among the leading products is their affordability and appeal to younger demographics. Conclusion: Apparel continues to be a high-demand category on TikTok, particularly items that resonate with the fast-fashion market and consumers seeking budget-friendly yet stylish options. Source:  GoodsFox Top […]

1. Distribution of Mobile and Digital in Europe According to Statista, Europe’s consumer electronics (mobile and digital) market is set to grow steadily in 2024. The market is projected to reach $647.34 billion in 2024, with a compound annual growth rate (CAGR) of 8%, aiming for $951.16 billion by 2029. Despite its vast potential, Europe’s market is fragmented and diverse, with distinct consumer behaviors: UK: A highly digitized environment with a large mobile user base. Consumers show high interest in new products. Germany: Known for pragmatism and a focus on innovation, German consumers value technological advancements. Southern Europe (e.g., Spain, Italy): Lower income levels lead to a preference for value-for-money brands like Xiaomi and OPPO. Consumers are highly price-sensitive. TikTok […]

We collected marketing data from 30 European countries to compile the GoodsFox | 2025 European E-Commerce Market Insights Report. The report covers the EU's 27 countries (including Germany, France, Italy, Spain, and others in Northern, Western, Southern, Central, and Eastern Europe) as well as the UK, Switzerland, and Norway. The report is divided into three main sections: Overview of the European E-commerce Market Insights on DTC Independent Sites in Europe Marketing Analysis of Mobile and Digital Categories in Europe Connect with me on LinkedIn to receive the full version of the report!  I. European Market Overview Based on economic development and consumer purchasing power, the European market can be categorized into tiers: Western Europe (e.g., Germany, UK, France): Core markets with […]

GoodsFox has compiled the latest 2024 data into an insightful guide: GoodsFox | 2024 U.S. E-Commerce Marketing Insights Report. This comprehensive report covers market trends, marketing strategies, and key market analysis. Connect with me on LinkedIn to receive the full version of the report! In this article, we’ll share our key insights and predictions about the U.S. e-commerce market. Key Trends in the U.S. E-Commerce Market 1. The Growing Edge of E-Commerce E-commerce continues to thrive in developed nations due to higher purchasing power and a willingness to pay for quality. However, the trend also leans towards affordability narratives, with platforms like Temu and SHEIN igniting price wars. Even Amazon joined in by launching Amazon Haul, a low-cost store, in […]

To help brands and sellers navigate, we’ve analyzed key data to uncover trending products, marketing strategies, and global approaches. The result? The GoodsFox 2024 Black Friday and Cyber Monday Advertising E-Commerce Report. This article highlights essential insights from the report, shedding light on key opportunities this season.

Insights from the 2024 H1 Global Marketing Data for DTC Brands. The 2024 H1 data on global expansion and DTC brand analysis reveals some new trends: Brands focused on niche markets are striving to break through product category limitations. Emerging markets like India and Malaysia are witnessing intense competition among leading brands. Some brands are taking unconventional marketing approaches to significantly improve their return on ad spend (ROAS). In this article, we’ll explore key findings from the GoodsFox & SHOPLINE 「 2024 H1 DTC Brands Global Marketing Report 」. We’ll cover three main sections: Advertising product performance and marketing strategies. Case studies of trending products. Case studies of SHOPLINE DTC brands. This analysis aims to help brands understand the current […]

The Most Comprehensive Ranking,2023 Top 100 Global DTC Brand Advertisements Revealed !!! In 2023, Chinese enterprises expanded vigorously overseas, causing significant disruptions in the global e-commerce landscape. The persisting economic uncertainty and the intricate and ever-changing foreign trade environment have posed higher demands on cross-border businesses. Looking back at the development trends in the cross-border industry in 2023, what were the key characteristics? Looking ahead to 2024, how can practitioners seize opportunities for predictable growth? At this juncture of the year-end and the beginning of a new year, GoodsFox has completed the "2023 DTC Brand Advertising Top 100" report,covering various categories such as fashion, beauty, jewelry, sports, and outdoor.We aim to assist cross-border practitioners in reviewing the annual dynamics, understanding […]

According to the data provided by Accenture, the global beauty market has reached a staggering $600 billion in 2023, and the market growth is still on an upward trend. It is expected that the entire beauty and personal care industry will steadily develop at an average annual growth rate of 10% over the next three years. By 2025, the overall revenue of the industry is projected to reach 694 billion yuan, with the United States and the United Kingdom leading the European and American countries as the main consumer markets.In the new consumption environment, there are emerging trends in the beauty and personal care industry. For instance, an increasing number of new brands are quickly gaining popularity, and there is rapid development in specialized areas such as haircare and teeth whitening. Additionally, there is the rise of "male beauty" economics. To help businesses gain a deeper understanding of the development environment and trends in the beauty and personal care industry, GoodsFox has released the "Global Clothing Industry DTC Brand Marketing Report." 01 Beauty and Personal Care Advertising Market Throughout 2022, global beauty and personal care products (mobile media) maintained a share of over 10% in the overall product category for advertising and promotion, making it the category with the largest advertising and promotion volume, apart from clothing. Looking at the proportion of advertising and promotion in each quarter, the largest investment in beauty and personal care was in Q1 of 2022, accounting for 14.9%. The lowest proportion was in Q3 of 2022, accounting for 11.6%. In terms of the number of stores with advertising and promotion, the beauty and personal care category accounted for over 8% of the overall product category. The number of stores in this category rose by over 40.04% in spring, specifically in March of 2022. This also reflects the fact that the period from March to May is an active season for marketing and promotion of beauty and personal care products, with high market demand. Looking at the global market performance, Europe and the United States are still the main areas for advertising and promotion of beauty and personal care products. For example, the United States, which has the largest advertising investment, accounts for 19.2% of the global advertising share, followed by Australia and the UK, accounting for 6.6% each. In addition to Europe and the United States, there are also many emerging markets that sellers should pay attention to, such as India, which is ranked second with a rapidly increasing advertising share of 7.3%. There are also Brazil (3.6%) and Singapore (2.1%), among others, which indicates that the demand for beauty and personal care products in these new markets is constantly increasing, attracting more and more sellers to join. Looking at the sub-categories of beauty and personal care, the advertising and promotion share of facial and body care products is the highest, reaching 48.2%. Hair care products come second, accounting for 23.2%. In terms of the fastest-growing product categories in each quarter of 2022, facial and body care products had the fastest growth in Q1-Q2, hair care in Q3, and oral care products in Q4. Looking at the global top brands in advertising and promotion for beauty and personal care, Lange, a brand specializing in hair care products, had the highest advertising investment and promotion volume, followed by two brands specializing in teeth whitening products, Hismile and Snow. Overall, there are relatively few Chinese brands in the global top advertising list, reflecting the intense competition among the leading brands in the beauty and personal care category. 02 Key Market and Marketing Analysis of Beauty and Personal Care.  In the European and American markets, the top 3 popular beauty and personal care subcategories are facial and body care products (42.1%), hair care products (24.6%), and makeup products (13.9%). In terms of price, the median price of the top 1,000 beauty and personal care advertisements in Europe and America is $59.9, with 25.7% of the products priced between $20-40. The top 3 brands in the beauty and personal care advertising list are Lange for hair care products, Hismile and Snow for teeth whitening products. In the Asian market, facial and body care products are heavily promoted, accounting for 59.1%. The second is hair care products, accounting for 20.3%. The lowest proportion is hand, foot and nail care products, accounting for only 1.8%. In terms of price, the Asian market is lower than Europe and America. The median price of the top 1,000 promoted products is 48.24%, with 33.0% of the products priced below $40. In the brand advertising list, the top 3 brands are Futurelab, Hismile and The Digital Media Hub. In the Southeast Asian market, the top 3 popular beauty and personal care subcategories are facial and body care products (57.1%), hair care products (19.2%), and makeup products (10.6%). In terms of price, the median price of the top 1,000 beauty and personal care advertisements in Southeast Asia is $38.51. Among them, 37.5% of the products are priced below $40. The top 3 brands in the brand advertising list are Sandandsky, Scalpa and Bangn Body. 03 Case Study of a DTC Beauty and Personal Care Brand - HiSmile HiSmile, founded in 2014, is a brand that specializes in teeth whitening products. It has grown to become a top brand in the teeth whitening market, with over 100,000 customers worldwide and annual sales of over $25 million. HiSmile's products are especially popular among younger consumers. In terms of product offerings, HiSmile's product line is not extensive, primarily consisting of teeth whitening strips, LED light kits, mouthwash, teeth whitening serums, and toothpaste. The brand operates as […]

The global e-commerce business is rapidly expanding. Data shows that in 2022, the US e-commerce market reached $1.09 trillion, surpassing the trillion-dollar mark for the first time. At the same time, there is significant growth in new markets such as Southeast Asia, the Middle East, and Latin America, with new platforms and merchants such as TikTok and Temu joining the competition. As both new and established players continue to expand, the cost of competition is also rising. In the new economic cycle, branding has become a necessary long-term development option for merchants to constantly improve their competitiveness and gain consumer trust and loyalty.How can merchants stand firm in the fierce competition and achieve global brand marketing growth? YOUMI Cloud has launched a new Global E-commerce Brand Marketing Data Analysis Platform called GoodsFox […]