Halloween originated from the Celtic festival of Samhain, where people lit bonfires and wore costumes to ward off ghosts. Today, it’s a global celebration focused on decorations, candy, and costumes. In 2024, demand for Halloween products has surged, especially on TikTok, where Halloween-themed videos have reached nearly 25 million. The trend continues to grow. Resource: TikTok Since June, Halloween-related discussions on TikTok have been increasing, with popular products emerging rapidly. For instance, TikTok creator @rosashopping posted a Halloween-themed women's pajama video, which quickly went viral in the U.S. market. The same pajamas reached daily sales of over 3,900 units and a monthly total of 161,000 units. Additionally, pumpkin lights, spider web chandeliers, and other Halloween decorations are also trending. Resource: […]