TikTok has recently announced that it will adopt a closed loop e-commerce system instead of a semi-closed loop system. This means that users will be able to buy and sell products directly within the app, without being redirected to external websites or apps. In this article, we will mainly analyze the reasons why TikTok will adopt closed loop and the impact on online retailers. Source: The Verge 01 What is semi-closed loop and closed loop TikTok’s semi-closed loop is a type of e-commerce system that redirects users to external websites like Shopify, for payment and delivery. Online retailers can drive visitors from TikTok to their website by live-streaming or posting links to their short videos. This means that TikTok […]
TikTok Ads and Facebook Ads are two important tools for digital advertising, each providing distinct ways to reach and engage with audiences. TikTok ads are ideal for reaching younger audiences with creative and entertaining video content, while Facebook ads are ideal for reaching larger and more diverse audiences with various types of content. Source: Vero Understanding the difference of these two platform ads is crucial for advertisers to make and optimize their advertising strategy. By understanding the distinct features, targeting options, ad format and audience characteristics of TikTok ads vs. Facebook ads, businesses can effectively allocate their resources and maximize their advertising efforts. 01 TikTok Ads vs. Facebook Ads: Key Differences Targeting Options: When it comes to targeting options, […]
Digital marketing is a constantly changing and challenging field, where staying on top of the game is vital. TikTok is one of the most widely used platforms for advertising, so marketers and advertisers need to have a cutting edge. That’s why TikTok ad spy tools in 2023 are so useful. These amazing tools enable businesses to learn from valuable data, track their competitors’ tactics, and improve their own advertising campaigns. In this article, we’ll review the best TikTok ad spy tools in 2023, helping you discover the secrets to effective TikTok advertising and giving you a competitive edge in this dynamic landscape. 01 Why use TikTok Ad Spy Tools TikTok Ads spy tools have revolutionized the way marketers approach their advertising strategies. […]
Finding and analyzing your competitors’ TikTok ads is a valuable practice that can help you improve your own advertising strategy on the platform. By doing so, you can gain a competitive edge and grow your brand awareness, engagement, and sales on TikTok. However, finding competitors’ TikTok ads effectively can be challenging. So you can use social media monitoring tools like GoodsFox to track and analyze multiple competitors’ profiles and ads on TikTok. 01 Understanding competitor’s TikTok ads To succeed in the challenging online environment, you need to outperform their rivals and optimize their advertising strategies. A smart way to achieve this is by studying competitors’ TikTok ads. By learning from their tactics and messages, you can discover their methods and […]