Have you ever wondered how some brands can make their products stand out from the crowd and attract loyal customers? In this article, we will take a look at BURGA, a brand that turns everyday essentials into fashion accessories. We will use Goodsfox, a leading platform for e-commerce intelligence, to analyze BURGA’s advertising strategy, store traffic, and product design. We will also share some insights on how BURGA creates a unique brand identity and what other Shopify store owners can learn from it.   01 What is BURGA   BURGA is a brand that turns everyday essentials into fashion accessories. Founded in 2016 by two best friends in Lithuania, BURGA offers a range of products that are both functional and fabulous, […]

BloomChic is a clothing brand in China that specializes in women’s plus size fashion. The brand aims to empower women of all shapes and sizes to feel confident and beautiful in their own skin. BloomChic offers a variety of styles, from casual to formal, so as to cater to different needs and preferences of plus size customers.   Souce: YouTube   In this article, we will use the data and insights provided by Goodsfox, a leading platform for global brand marketing data research, to analyze how BloomChic leverages advertising intelligence to boost its brand awareness and sales in the global market. We will also explore how BloomChic adopts a user-centric approach to understand and meet the needs of its target customers.   01 […]

Have you ever wondered how some products become viral sensations on social media? What are the secrets behind their success and how can you learn from them? In this article, we will take a closer look at one of the hottest oral care products on Shopify right now: V34 Colour Corrector Serum. This tooth paste is now the top advertising product on Goodsfox, a platform that provides brand intelligence and ad creatives for TikTok and other media. We will explore what makes this product so special and popular, how it markets itself on various social media platforms, and what lessons you can apply to your own e-commerce business.   01 What is V34 Colour Corrector Serum   V34 Colour Corrector Serum is an […]

Bella Barnett is a clothing brand in China that specializes in women’s fashion, especially bandage dresses. It has a huge variety of styles and sizes, and offers free global shipping on orders over $100. In this article, we will use data from Goodsfox, a leading platform for e-commerce intelligence, to analyze and showcase the advertising strategies of Bella Barnett. We will also provide some insights and tips for online sellers who want to learn from Bella Barnett’s success or create their own e-commerce store.   01 How Bella Barnett Targets Different Regions and Media for its Advertising Campaigns   According to Goodsfox,Bella Barnett has advertised in 16 regions in the latest seven days.  This means that it has a global reach and tries to appeal to […]

Popmart is a toys brand from China that specializes in creating original and trendy designer toys. The brand has a loyal fan base and a strong presence in the Asian market, but it also aims to expand its reach to other regions and audiences. In this article, we will analyze the advertising intelligence data of Popmart provided by Goodsfox, a leading platform for e-commerce and digital marketing insights. We will explore how Popmart uses different types of ads, media, and regions to promote its products and brand image.   01 Popmart’s High Advertising Volume: A Contrast to Its Low Traffic Rank   According to Goodsfox, Popmart ranked 4,394,599 in the store’s traffic rank in the latest 7 days. This means […]

L’ange Hair is a beauty and personal care brand in America that offers various hair styling tools and hair care products. How does it advertise its products and reach its target audience? What are its advertising strategies and performance? In this article, we will use the data and content from Goodsfox, the leading advertising intelligence platform, to analyze L’ange Hair’s advertising situation from June 22 to June 28, 2023.   01 How L’ange Hair leverages video ads to boost sales and engagement   According to Goodsfox, L’ange Hair created 3959 ads in total, including 1363 new ads. during this period, around 75% of which were in the form of video covering 5 areas and 4 media. The volume of new […]

Micas is an online store that specializes in selling fashionable women’s clothing, with the slogan “Micas | Styles A Cut Above”. In this article, we will analyze the advertising strategy and performance of Micas in the global market, using the data from Goodsfox. We will also look at some of the clothing ad creative cases and see how they capture the attention and interest of potential users.   01 What is Micas   Micas is a women’s clothing brand, which was officially operated on 2021 and mainly for European and American markets. It offers a variety of styles and colors of tops, dresses, pants, jackets, swimwear, etc., as well as some accessories and shoes. Its products are diverse, ranging from simple, vintage, sexy, casual, and more, […]

In recent years, with market expansion, increased consumer demand, and the rise of the industry, Chinese cosmetics have entered a "golden period" of development. Many brands have successfully entered the international market, igniting a trend of Chinese makeup products and challenging the dominance of Western brands. From the timeline of overseas expansion, we have seen benchmark cases such as Perfect Diary and Florasis, followed by emerging brands like Judydoll and ZEESEA, which have quickly made their presence known in international markets. Currently, Chinese cosmetics have established a presence in over 10 countries, including Japan, Vietnam, Malaysia, the United States, and Australia. Recently, there is another Chinese cosmetics brand quietly making its entry into Southeast Asia. Leveraging the TikTok platform, this brand has swiftly risen to become the top brand across all categories on Vietnam TikTok Shop in just five months, becoming a sensation in the local market. According to data from GoodsFox, Colorkey's Water Tint series of lip tints and B5 series of face masks have achieved impressive sales performance in the past seven days, ranking second and third respectively in the beauty category. 01 Brand Overview Colorkey is backed by Meishang (Guangzhou) Cosmetics Co., Ltd., which was established in 2018. As a rising star in the beauty industry, Colorkey has gained rapid popularity in the domestic market through its strategy of creating popular single products and leveraging influencer partnerships. The brand is primarily targeted towards young women and aims to unlock the beauty of the Z generation by promoting a sense of independence and coolness. In the early stages, Colorkey followed a similar trajectory to many other influencer-driven brands. It utilized a "viral marketing" strategy on popular social media platforms in China, such as Xiaohongshu (Little Red Book), Douyin (TikTok), and Bilibili, to quickly generate high brand awareness. The brand successfully created its first "hit product," the Air Lip Tint, which became the top-selling beauty product on Tmall within four months of its launch. Subsequently, Colorkey signed popular actress Dilraba Dilmurat as its brand ambassador and collaborated with iconic IPs such as Hello Kitty, Doraemon, and Pokémon to release limited-edition makeup collections, further elevating the brand's profile. Benefiting from its successful domestic experience, Colorkey swiftly applied the same marketing approach to overseas markets. Moreover, due to the similarities between Japanese, Southeast Asian, and Chinese consumers in terms of skin tone, culture, and aesthetic preferences, Colorkey identified Japan and Southeast Asia as their preferred initial destinations for international expansion. Additionally, their brand ambassador, Dilraba Dilmurat, enjoys significant popularity in both markets, which facilitates the activation of marketing resources and enables a swift entry into the local markets. It is known that Colorkey has established its presence in Japan through platforms such as Amazon and the Cosme Awards, a popular beauty website. In the Southeast Asian market, Colorkey has taken advantage of the TikTok platform and quickly established its presence in the TikTok Vietnam store, marking a crucial step in its global expansion strategy. 02 Product Analysis According to GoodsFox data, Colorkey has more than […]

According to GoodsFox, NewBella, a women's shoe brand for overseas markets, has seen a significant increase in advertising exposure in the past 30 days. Its advertising volume has grown by 76.55% compared to the previous period. Currently, NewBella ranks first in GoodsFox's shoe brand overseas promotion list and 12th in the overall category of overseas promotion. It is understood that NewBella is a women's shoe brand launched by Belle International, a leading domestic footwear company, targeting the American market. Women's shoes have always been a popular category for Chinese ecommerce companies to expand into overseas markets, with the global market estimated to exceed $100 billion. Taking the prominent market of the United States as an example, according to Euromonitor data, the average annual growth rate of the US footwear industry market size is projected to be 4.1% from 2023 to 2028, with the market size expected to reach $111 billion by 2028. In recent years, there has been a surge in the international expansion of footwear brands, with established brands like Li-Ning and Anta making appearances in the international market, and new brands like VIVAIA becoming favorites in the European and American markets with their eco-friendly designs. As […]

With the arrival of summer, the clothing category has entered its peak season for marketing and promotion. According to the data presented by GoodsFox, many brands have experienced significant increases in their advertising investments recently. These include Karakubuy, a brand specializing in Japanese retro men's clothing, as well as Bellabarnett and Loragal, which are fast-fashion brands for women. In addition to adult apparel, Moodytiger, a children's sportswear brand, has also significantly increased its advertising efforts. In the past 30 days, their advertising volume has grown by 95.2% compared to the previous period, and they currently rank 9th on the list of clothing brands expanding into international markets. Children's clothing has often been an overlooked segment, but in recent years, it has maintained stable growth. According to data, the global children's clothing market reached $172.52 billion in 2021, and it is projected to reach $296.85 billion by 2029 (Fortune Business Insight data). In terms of market distribution, a significant portion of global children's clothing revenue comes from the United States, accounting for over 20% of the global market share (Statista data). On the other hand, there is an increasing presence of Chinese brands expanding internationally, and the children's clothing segment is no exception. In recent years, notable brands like PatPat and Hibobi have emerged in the European, American, and Middle Eastern markets. In the case we are analyzing today, Moodytiger focuses on the niche category of children's sportswear to tap into the global market and establish a worldwide presence. 01 Brand Overview Moodytiger is a brand that specializes in providing professional sportswear for children aged 4 to 16. It is owned by Moody Trade (Shenzhen) Co., Ltd., established in 2018. The brand's founder, Zoe, is a mother of three children and a sports enthusiast herself. Prior to establishing the brand, Zoe keenly observed the limited availability of professional children's sportswear brands in the market. To fill this gap, Moodytiger was born. In terms of international expansion, Moodytiger has adopted a sales model that involves establishing independent brand websites, enabling global brand positioning. Currently, the brand's customer base spans 105 countries and regions, including the United States, Canada, Australia, the United Kingdom, Finland, Belgium, France, and more. Based on the traffic to the website, Moodytiger has experienced an upward trend in the past three months, reaching over 106,000 visits in April. In terms of traffic sources, 47.53% of the visits come from the United States, while 25.71% originate from Vietnam. Regarding social media traffic, Moodytiger primarily focuses on Facebook and Instagram, with these two channels accounting for 61.98% and 28.15% of the traffic input, respectively. As a brand that emphasizes "professional performance," Moodytiger's […]