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Brand Analysis
Brand Analysis

Latest Back-to-School Brand Campaign Analysis: INFLATION, Coral & Ink, Aldo

As the back-to-school season peaks, brands like INFLATION, Coral & Ink, and Aldo are intensifying their digital marketing efforts. INFLATION launched 61 new creatives across social platforms to target young shoppers, while Coral & Ink focused on back-to-school essentials with a well-timed campaign. Aldo extended its promotional period, ensuring visibility for its fashion accessories. These strategies highlight the critical role of timely, targeted advertising in capturing the back-to-school market, driving both engagement and sales. This GoodsFox analysis offers insights into the latest marketing trends ---back-to-school campaigns. With precise timing and creative engagement, those brands showcased how to effectively navigate the competitive back-to-school season. GoodsFox helps sellers to understand store cases, familiarize themselves with the latest industry status of global independent […]

2024-08-29 557hotness GoodsFox Read all
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TikTok Shop Updates New Shop Inspection  Period Rules

GoodsFox Daily NewsJuly 10, 2024 StayShop US Face Cream Sells Out on TikTok USA! HATALKIN Car Charger Becomes a New TikTok U.S. Hit! Ozon launches Ozon Fashion, a new platform. TikTok Shop Updates New Shop Inspection Period Rules Shopee Brazil will collect import tax from buyers from August this year.   1. 15,833 daily sales! StayShop US face cream sells out on TikTok US! Source: GoodsFox The StayShop US Face Cream, a skincare set that provides intensive care for day and night skin, recently sold out on TikTok US. According to GoodsFox, the product sold 15,833 units per day on July 8 on TikTok US.   2. 15,396 daily sales! HATALKIN car charger is the newest TikTok U.S. hit! Source: GoodsFox The HATALKIN car charger, a retractable car charger for fast charging, has become a new breakout item for TikTok US. According to GoodsFox data, in the TikTok U.S. region, the daily sales of the product reached 15,396 on July 8th.   3.Ozon launched a new platform Ozon Fashion Ozon has launched a new platform, Ozon Fashion, to which it has relocated its apparel, footwear, accessories, and jewelry categories, expanding into a comprehensive platform that covers all fashion items while retaining its original verified brands.   4.TikTok Shop Updates Rules for New Store Inspection Periods On July 10 this year, TikTok Shop will adjust the U.S. cross-border new store inspection period rules: shorten the inspection period to at least 30 days, and reduce the number of transactions required to 500 single, while raising the store business responsibility poor evaluation rate standard to 0.4% or less. The new rules cancel the early graduation channel, and add a 60-day observation period.   5.Shopee Brazil station this year, August will start to buyers to collect import tax From August this year, the Brazilian government will impose a 20% import tax on orders imported into Brazil with a value of up to $50: for orders with a purchase amount of ≤ $50, buyers are required to pay 20% of the import tax and 17% of the Goods and Services Circulation Tax (ICMS); for orders with a purchase amount of > $50, buyers are required to pay 60% of the import tax and 17% of the Goods and Services Circulation Tax ( For orders >$50, buyers are required to pay 60% import duty and 17% ICMS, with a $20 discount on the import duty portion.

2024-07-10 1696hotness GoodsFox Read all
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Homemade Sunscreen Goes Viral  on TikTok

GoodsFox Daily NewsJuly 8, 2024   ● 7,000 daily sales! Universal Candies Candy Recently Went Viral on TikTok USA ● Homemade Sunscreen Goes Viral on TikTok ● More than half of Ozon's sellers are selling more than a million dollars a month after a year on the site. ● TikTok Shop Updates Service for Local Stores in Thailand ● P34.5 billion in sales from this year's Hot Sale in Mexico 1. Universal Candies candy has recently become a hit on TikTok USA. Photo From: GoodsFox   Universal Candies, a candy that recently went viral on TikTok US, comes in a variety of colors. According to GoodsFox, the product sold 7,276 units per day on July 4 in the U.S. region of TikTok.   2. Homemade Sunscreen Goes Viral on TikTok  TikTok blogger Nara Smith has gone viral again by showing how to make homemade sunscreen, a video that has been viewed more than 18 million times. She mixes a mixture of coconut oil and beeswax with boiling water, adds zinc oxide powder, and then puts it in the fridge to solidify. But the practice has been criticized by many experts.   3.Ozon more than half of the sellers in a year after the monthly sales of more than a million According to Ozon data, after one year, monthly sales of more than one million rubles accounted for more than half of the active sellers, and the second year sales increased by 2.5 times, and the third year increased by 6 times.   4.TikTok Shop Updates Thai Local Store Service Starting from August this year, TikTok Shop Thailand local store requires sellers to provide tax information in order to issue valid tax invoices. Sellers in Thailand need to log in to the Seller Center before August this year, enter the "Tax" option under the "Account Settings" page, and accurately submit their tax identification number and headquarters/branch number.   5.This year, Mexico Hot Sale sales reached 34.5 billion pesos According to reports, Mexico's eleventh Hot Sale this year totaled 34.539 billion pesos (about 1.9 billion U.S. dollars), an increase of more than 15% over last year. The event sold a total of 28.1 million pieces of merchandise, orders amounted to 14.4 million copies, the average order amount of 2,391 pesos.  

2024-07-08 1364hotness GoodsFox Read all
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Shopee Live Thailand explodes with over 40 times increase in orders!

GoodsFox Daily News July 5, 2024 AFAN-ITON Sealing Machine Sells in TikTok USA! Eco Detergent Store Detergents Sells Like Hotcakes in TikTok Malaysia! Shopee Live Thailand explodes with over 40 times increase in orders! Amazon injects Rs 60 crore into Amazon Pay India Walmart launches 'Collectibles Experience' promotion   1. 17018 daily sales! AFAN-ITON sealing machine sells like hotcakes on TikTok USA! Source: GoodsFox The AFAN-ITON Sealer, which recently sold out on TikTok US, can be used to seal bags of potato chips to keep food fresh. According to GoodsFox data, the product reached 17,018 daily sales on July 3 in the TikTok US region.   2. Nearly 40,000 daily sales! Eco Detergent Store detergent explodes on TikTok Malaysia! Source: GoodsFox   Eco Detergent Store detergent, which has recently hit TikTok Malaysia, can contain antibacterial ingredients and has a long-lasting fragrance. According to GoodsFox, daily sales of the product reached 38,486 on July 3 on TikTok Malaysia.   3. Shopee Live Thailand bursts into flames, with order volume increasing over 40 times! According to Shopee's recent data, Shopee Live has shown rapid growth in the Thai market, with order volume increasing more than 40 times year-on-year, further stabilizing its head position in the region.   4.Amazon injected Rs 60 crore into Amazon Pay India Recently, Amazon injected Rs 6 billion into Amazon Pay India, further consolidating its digital payment business in India and expanding its influence in India. According to statistics, Amazon's total investment in Amazon Pay in India this year reached Rs. 9.5 billion.   5. Walmart launched the "collectibles experience" promotional activities Walmart has recently launched a campaign called 'Collectibles Experience'. The campaign, which spans three months in July and September, is aimed at collectibles sellers and covers popular categories such as toys, media and music, trading cards, books, sports memorabilia and coins.

2024-07-05 1360hotness GoodsFox Read all
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GoodsFox Top DTC Brands List Launch|Overlooking the Global Market, Gaining Brand Insights

GoodsFox - #1 DTC Brand Data Analysis Platform In 1100 B.C., the Phoenicians sailed through the Mediterranean waves, establishing the first trade routes that connected civilizations such as Greece, Rome, Egypt, and ancient Britain. Each voyage represented a bold expansion of commercial boundaries. Direction, undoubtedly, is the most crucial aspect of overseas business. Each region has its unique cultural background, media platforms, and user profiles. Expanding into ten regions requires ten different marketing strategies. By collecting market data from each region and integrating it around the three dimensions of "stores, products, and ads" in an understandable manner, global big data can serve as an effective compass for those venturing overseas. This is the core motivation behind the launch of the […]

2024-07-04 1296hotness GoodsFox Read all
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GlamDoll Fashion Cardigans Are  a Hit on TikTok in the UK

GoodsFox Daily News July 4, 2024 ● Daily Sales of 13,541! SUMETAS Hand-Crank Cheese Grater Gains Popularity on TikTok in the US ● GlamDoll Fashion Cardigans Are a Hit on TikTok in the UK ● Amazon Multi-Channel Fulfillment Launches Free App ● Shopee Philippines Offers Discounts on Transaction Service Fees ● Significant Expansion of Shopee's Logistics Warehouse in Brazil   1. Daily Sales of 13,541! SUMETAS Hand-Crank Cheese Grater Gains Popularity on TikTok in the US Source: GoodsFox The SUMETAS hand-crank cheese grater has recently gained popularity on TikTok in the US region, combining functionality with aesthetics, making it easy to shred food. According to GoodsFox data, on July 2, the daily sales of this product in the TikTok US region reached 13,541. 2. GlamDoll Fashion Cardigans Are a Hit on TikTok in the UK Source: GoodsFox A GlamDoll Fashion cardigan has recently become popular on TikTok in the UK region, featuring a long-sleeved bubble sleeve cardigan made of polyester material. According to GoodsFox data, on July 2, the daily sales of this product in the TikTok US region reached 9,397.   3.Amazon Multi-Channel Fulfillment Launches Free App Amazon's Multi-Channel Fulfillment service has integrated with the website building systems of multiple brand direct shipping sites, allowing sellers to automate the processing of DTC website orders, thereby reducing the need for manual operations. […]

2024-07-04 873hotness GoodsFox Read all
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TikTok Shop plans to enter the  Spanish market.

GoodsFox Daily News July 3, 2024 ● Daily sales hit 136,000 units! The "wonderful story" sun-protective clothing becomes a dark horse in the TikTok Thailand region. ● AIJILA Beauty eyeliner pens are selling like hotcakes in the TikTok UK region recently, with a single-day sales volume of 13,775. ● TikTok Shop plans to enter the Spanish market. ● The restructuring event between TikTok and Tokopedia will affect a large number of Indonesian cross-border sellers and employees. ● Alibaba's international station plans to hold a "big promotion" activity on the eve of the Olympics. 1. Daily sales hit 136,000 units! The "wonderful story" sun-protective clothing becomes a dark horse in the TikTok Thailand region. source: GoodsFox A sun-protective clothing from "wonderful story" has recently become a dark horse in the TikTok Thailand region, claiming to be made of breathable fabric and capable of protecting against ultraviolet rays. According to GoodsFox data, on July 1st in the TikTok Thailand region, the daily sales volume of this product reached 136,408. 2. AIJILA Beauty eyeliner pens are selling like hotcakes in the TikTok UK region recently, with a single-day sales volume of 13,775. source: GoodsFox An eyeliner pen from AIJILA Beauty has been a hot seller in the TikTok UK region recently, featuring a flexible brush tip and a variety of colors to choose from. According to GoodsFox data, on July 1st in the TikTok UK region, the daily sales volume of this product reached 13,775.   3.TikTok Shop plans to enter the Spanish market. Spain has a large consumer market and a very high rate of online shopping penetration. Recently, TikTok Shop announced that it will officially enter the Spanish market in July 2024. TikTok Shop will maintain a localized and fully managed model to create a one-stop service for Spanish merchants. Currently, TikTok Shop has invited well-known e-commerce platform sellers to join.   4. The restructuring event between TikTok and Tokopedia will affect a […]

2024-07-03 696hotness GoodsFox Read all
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TikTok Sparks a Surge in Demand for  Fujifilm Cameras, Production Struggles to Keep Up

Daily News GoodsFox July 2, 2024 SACHEU Beauty Lip Liner Gains Popularity on TikTok in the US RUIBAO Shoes Athletic Footwear Becomes a Best-seller on TikTok in the US TikTok Sparks a Surge in Demand for Fujifilm Cameras, Production Struggles to Keep Up The Global Pet Care E-commerce Market is Expected to Reach $149.2 Billion by 2030 Shopee Malaysia Launches Live Broadcast Incentive Program for Local Stores   1. SACHEU Beauty Lip Liner Gains Popularity on TikTok in the US Image Source: GoodsFox A lip liner from SACHEU Beauty has recently become a hit on TikTok in the US, claiming to offer long-lasting makeup effects and conditioning benefits. According to GoodsFox data, on June 30th, the product's daily sales volume reached 8,298 on TikTok in the US.   2. RUIBAO Shoes Athletic Footwear Becomes a Best-seller on TikTok in the US A pair of athletic shoes from RUIBAO Shoes has recently become a best-seller on TikTok in the US. These shoes are known for their vibrant colors and good breathability, making them suitable for sports and everyday casual wear. According to GoodsFox data, on June 30th, the product's daily sales volume reached 2,710 on TikTok in the US, with a total of 64,861 sales over the past 30 days.   3. TikTok Sparks a Surge in Demand for Fujifilm Cameras, Production Struggles to Keep Up. According to Reuters, TikTok has ignited a craze for Fujifilm's retro-themed X100 camera, which is favored by young social media fans in their 20s for its appearance and high-end features. However, Fujifilm's production still cannot meet the demand, and the long waiting times and high prices may lead to customer loss. 4. The Global Pet Care E-commerce Market is Expected to Reach $149.2 […]

2024-07-02 633hotness GoodsFox Read all
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TikTok Launches "Deals For You Days" in the United States

Daily News from GoodsFox July 1, 2024 ● Daily Sales Hit 37,764! Partheafashion Dresses Go Viral in the TikTok U.S. Region ● Sweetiz Emerges as a Dark Horse in the UK TikTok Region for Gummy Candies! Daily Sales Reach 65,661! ● Shopee Violates Indonesian Antitrust Rules ● Ozon Global Restricts Sales of Electronics and Two Other Categories ● TikTok Launches "Deals For You Days" in the United States   1. Daily Sales Hit 37,764! Partheafashion Dresses Go Viral in the TikTok U.S. Region  Source: GoodsFox A Partheafashion dress has recently become a hot seller in the TikTok U.S. region; it is a black lace dress. According to GoodsFox data, on June 27, the daily sales volume of this product in the TikTok U.S. region reached 37,764.   2. Sweetiz Emerges as a Dark Horse in the UK TikTok Region for Gummy Candies! Daily Sales Reach 65,661! Source: GoodsFox Sweetiz gummy candies have recently emerged as a dark horse in the UK TikTok region, offering the freedom to choose and pair flavors as desired. According to GoodsFox data, on June 27, the daily sales volume of this product in the TikTok U.S. region reached 37,764.   3. Shopee Violates Indonesian Antitrust Rules The Indonesian antitrust agency KPPU stated that Shopee and its courier service Shopee Express have violated Indonesian antitrust rules. Subsequently, the adjustment proposals given by Shopee were approved by the committee council. At the same time, the committee will continue to hold a hearing next month to sign a letter of integrity.   4. Ozon Global Restricts Sales of Electronics and Two Other Categories Starting from June 26, Ozon has prohibited sellers on Ozon Global from selling electronics, automotive and motorcycle products, and DIY tools, and has advised sellers to focus on fashion, home and daily use, children, and pet categories.   5. TikTok Launches "Deals For You Days" in the United States In order to increase its investment in the U.S. market, TikTok has recently launched the "Deals For You Days" campaign in the United States to improve consumer shopping rates within the app. This promotional event not only brings price benefits but also strengthens the interaction between consumers and brands through live shopping and other channels. Brands such as Benefit Cosmetics and COOLA, as well as some well-known creators, are participating in this live broadcast, providing consumers with exclusive discounts and recommended products.  

2024-07-01 498hotness GoodsFox Read all
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Shopify Launches AI Chatbot Sidekick

GoodsFox Daily NewsJune 28, 2024 ● BRYG Retinol Essence Becomes a Hit in Thailand on TikTok ● Made by Mitchell's Blush Cream Blursh Sells Well in the UK on TikTok ● Otto to Significantly Increase Seller Fees from August ● Shopify Introduces New AI Feature ● Walmart Announces Largest-Scale Promotion in July   1. BRYG Retinol Essence Becomes a Hit in Thailand on TikTok Source: GoodsFox   BRYG Retinol Essence has recently become a hit in the Thai region on TikTok, suitable for sensitive skin. According to GoodsFox data, on June 25, the product's daily sales volume reached 41,629 in the Thai region on TikTok.   2. Made by Mitchell's Blush Cream Blursh Sells Well in the UK on TikTok Source: GoodsFox   Made by Mitchell's Blush Cream Blursh is selling well in the UK region on TikTok, with high plasticity, suitable for makeup enthusiasts or beginners. According to GoodsFox data, on June 25, the product's daily sales volume reached 7,566 in the UK region on TikTok.   3. Otto to Significantly Increase Seller Fees from August According to foreign media reports, the German e-commerce platform Otto announced that it will significantly increase seller fees from August: the basic fee for platform sellers will increase from 39.9 euros per month to 99.9 euros. At the same time, the commission structure for some categories will also increase by 1% to 8%.   4. Shopify Introduces New AI Feature Shopify has recently launched a new AI feature: the AI chatbot Sidekick. Sidekick can understand the merchant's products, orders, and customers, helping merchants create discount codes, generate store reports, or propose copywriting ideas, providing decision-making guidance for merchants.   5. Walmart Announces the Largest-Scale Promotion in July According to foreign media reports, Walmart announced that it will hold the largest-scale promotional event in its history, "Walmart Deals," in July. The event will run from 5:00 PM on Monday, July 8, Eastern Time, to 11:59 PM on Thursday, July 11. Users can purchase thousands of products through Walmart's online store and app.

2024-06-28 408hotness GoodsFox Read all
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