L’ange Hair is a beauty and personal care brand in America that offers various hair styling tools and hair care products. How does it advertise its products and reach its target audience? What are its advertising strategies and performance? In this article, we will use the data and content from Goodsfox, the leading advertising intelligence platform, to analyze L’ange Hair’s advertising situation from June 22 to June 28, 2023.   01 How L’ange Hair leverages video ads to boost sales and engagement   According to Goodsfox, L’ange Hair created 3959 ads in total, including 1363 new ads. during this period, around 75% of which were in the form of video covering 5 areas and 4 media. The volume of new […]

Micas is an online store that specializes in selling fashionable women’s clothing, with the slogan “Micas | Styles A Cut Above”. In this article, we will analyze the advertising strategy and performance of Micas in the global market, using the data from Goodsfox. We will also look at some of the clothing ad creative cases and see how they capture the attention and interest of potential users.   01 What is Micas   Micas is a women’s clothing brand, which was officially operated on 2021 and mainly for European and American markets. It offers a variety of styles and colors of tops, dresses, pants, jackets, swimwear, etc., as well as some accessories and shoes. Its products are diverse, ranging from simple, vintage, sexy, casual, and more, […]

With the arrival of summer, the clothing category has entered its peak season for marketing and promotion. According to the data presented by GoodsFox, many brands have experienced significant increases in their advertising investments recently. These include Karakubuy, a brand specializing in Japanese retro men's clothing, as well as Bellabarnett and Loragal, which are fast-fashion brands for women. In addition to adult apparel, Moodytiger, a children's sportswear brand, has also significantly increased its advertising efforts. In the past 30 days, their advertising volume has grown by 95.2% compared to the previous period, and they currently rank 9th on the list of clothing brands expanding into international markets. Children's clothing has often been an overlooked segment, but in recent years, it has maintained stable growth. According to data, the global children's clothing market reached $172.52 billion in 2021, and it is projected to reach $296.85 billion by 2029 (Fortune Business Insight data). In terms of market distribution, a significant portion of global children's clothing revenue comes from the United States, accounting for over 20% of the global market share (Statista data). On the other hand, there is an increasing presence of Chinese brands expanding internationally, and the children's clothing segment is no exception. In recent years, notable brands like PatPat and Hibobi have emerged in the European, American, and Middle Eastern markets. In the case we are analyzing today, Moodytiger focuses on the niche category of children's sportswear to tap into the global market and establish a worldwide presence. 01 Brand Overview Moodytiger is a brand that specializes in providing professional sportswear for children aged 4 to 16. It is owned by Moody Trade (Shenzhen) Co., Ltd., established in 2018. The brand's founder, Zoe, is a mother of three children and a sports enthusiast herself. Prior to establishing the brand, Zoe keenly observed the limited availability of professional children's sportswear brands in the market. To fill this gap, Moodytiger was born. In terms of international expansion, Moodytiger has adopted a sales model that involves establishing independent brand websites, enabling global brand positioning. Currently, the brand's customer base spans 105 countries and regions, including the United States, Canada, Australia, the United Kingdom, Finland, Belgium, France, and more. Based on the traffic to the website, Moodytiger has experienced an upward trend in the past three months, reaching over 106,000 visits in April. In terms of traffic sources, 47.53% of the visits come from the United States, while 25.71% originate from Vietnam. Regarding social media traffic, Moodytiger primarily focuses on Facebook and Instagram, with these two channels accounting for 61.98% and 28.15% of the traffic input, respectively. As a brand that emphasizes "professional performance," Moodytiger's […]

The global e-commerce business is rapidly expanding. Data shows that in 2022, the US e-commerce market reached $1.09 trillion, surpassing the trillion-dollar mark for the first time. At the same time, there is significant growth in new markets such as Southeast Asia, the Middle East, and Latin America, with new platforms and merchants such as TikTok and Temu joining the competition. As both new and established players continue to expand, the cost of competition is also rising. In the new economic cycle, branding has become a necessary long-term development option for merchants to constantly improve their competitiveness and gain consumer trust and loyalty.How can merchants stand firm in the fierce competition and achieve global brand marketing growth? YOUMI Cloud has launched a new Global E-commerce Brand Marketing Data Analysis Platform called GoodsFox […]