2024.11.4 GoodsFox Daily E-commerce News:
- Black Friday Hot Product: Travel Power Bank Ads Surge by 578.57% in 7 Days
- Social Media Platforms Shift to Paid Subscriptions
- Amazon Reduces Inbound Service Fees in Eastern U.S.
- AliExpress Launches First U.S. Double Eleven Shopping Festival
- OpenAI Upgrades ChatGPT with Web Search Feature
1. Black Friday Hot Product: Travel Power Bank Ads Surge by 578.57% in 7 Days
DTC brand SnapWireless launched 789 ad creatives in the past month for their flagship product, the "PowerPack Universal - 10,000mAh" travel power bank, achieving a popularity score of 1000. This power bank features interchangeable adapters, built-in Apple Lightning and Android USB-C cables, and supports PD 20W fast charging. In the last seven days (10.28-11.3), they added 162 new ad creatives, marking a total increase of 578.57%. The ads promote Black Friday discounts across the U.S. and Australia. This data indicates that the brand is ramping up efforts for Black Friday. Sellers should seize marketing opportunities early by innovating ad creatives and offering holiday discounts to boost brand visibility and sales.
Source: GoodsFox
2. Social Media Platforms Shift to Paid Subscriptions
Snap, Meta, and X are exploring subscription models for monetization. Since launching Snapchat+ in 2022, Snapchat has gained 11 million subscribers, with nearly 6 million in the last year. Meta and TikTok have also introduced ad-free subscription options. However, these trends suggest a preference for mixed monetization. Despite growing subscriber numbers, traditional ad revenue remains vital. Marketing professionals must adapt by collaborating with influencers and utilizing in-app advertising to navigate challenges from ad restrictions.
3. Amazon Reduces Inbound Service Fees in Eastern U.S.
As the e-commerce peak season approaches, Amazon's West Coast fulfillment centers face unprecedented pressure. To alleviate logistics strain, Amazon has lowered inbound service fees for shipments to the East Coast. This strategy encourages sellers to distribute their inventory more evenly and reduce congestion on the West Coast.
4. AliExpress Launches First U.S. Double Eleven Shopping Festival
AliExpress has announced the 17th "Alibaba Global Shopping Festival" from November 11 to 18 in the U.S., featuring significant discounts and promotions. A three-day pre-launch starts on November 8, with special deals like the $1 Challenge, Unreal Deals, and a sponsored mega raffle with chances to win $10,000 in flight points or $3,000 in shopping credits.
5. OpenAI Upgrades ChatGPT with Web Search Feature
On October 31, OpenAI announced a major upgrade for ChatGPT, introducing a web search feature. This allows users to receive answers with source citations, merging AI with everyday internet use. Initially available for ChatGPT Plus and Team subscribers, it enables real-time information access, breaking previous limitations on historical data.
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