2024.11.18 GoodsFox Daily E-commerce News:
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Big Bear Building Blocks Gains Popularity on TikTok UK
- Ozon Opens Belarus and Kazakhstan Markets to Chinese Sellers
- Southeast Asia’s E-commerce Market Set to Hit $159 Billion in 2024
- TikTok Dominates Influencer Marketing in Southeast Asia
- Temu Vietnam Introduces New Order Value Limits
1.Big Bear Building Blocks Gains Popularity on TikTok UK
Big Bear Building Blocks by neacole uk1 has become a TikTok sensation in the UK. Over the past 30 days, sales have skyrocketed by 17k units. These creative blocks, ideal for children's birthdays and home decoration, are a hit among parents. They foster creativity and serve as thoughtful gifts. neacole uk1 has achieved significant sales success on TikTok with its innovative designs.
Source: GoodsFox
2. Ozon Opens Belarus and Kazakhstan Markets to Chinese Sellers
Russian cross-border platform Ozon now welcomes Chinese sellers to Belarus and Kazakhstan. Belarus offers over 10 million products, from apparel to electronics, with inventory expected to double by December. Kazakhstan lists 5 million products and provides free shipping. Ozon aims to attract over 100,000 Chinese sellers by the end of 2024. Currently, 20% of sellers are Chinese, contributing to a 3x sales and 5x order growth in 2023. Ozon also reduced seller commission to entice more businesses.
3. Southeast Asia’s E-commerce Market Set to Hit $159 Billion in 2024
A new report by Google, Temasek, and Bain predicts Southeast Asia’s e-commerce GMV will grow 15% to $159 billion in 2024, up from $138 billion in 2023. Indonesia leads with $65 billion, expected to reach $150 billion by 2030. Thailand and Vietnam follow with $26 billion and $22 billion, projected to grow to $60 billion and $63 billion, respectively. Growth is driven by existing users, video commerce, and platform investments. Video commerce alone will account for 20% of GMV in 2024.
4. TikTok Dominates Influencer Marketing in Southeast Asia
TikTok is now the top platform for influencer marketing, with 69% of brands choosing it. Southeast Asian consumers prefer influencer recommendations, with 75% more likely to buy endorsed products. In the Philippines, influencer ad spending averages $1.02 per user compared to $5.35 on traditional ads. Influencers are seen as a cost-effective way to boost sales, according to the 2024 Influencer Marketing Report.
5. Temu Vietnam Introduces New Order Value Limits
Temu Vietnam has adjusted its policies, capping order values between 887,000 and 1 million VND ($30-$40). Orders below 887,000 VND cannot be completed, and those exceeding 1 million VND will prompt users to remove items. The change aims to reduce packaging waste and offer more affordable products. Vietnamese law exempts imports under 1 million VND from import and VAT taxes, further influencing this policy.
GoodsFox Daily E-commerce News:Explore trending e-commerce insights, from TikTok sales booms to Southeast Asia’s growing markets. Learn how platforms like Ozon and Temu are driving cross-border success.
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