GoodsFox Daily Insights – October 20, 2025: Australian Men’s Skincare Boom: Users Jump 20.7% in Five Years
- Men’s skincare rises in Australia with user base up 20.7%
- BYD’s largest recall to date: 115k Tang & Yuan Pro models due to design and battery issues
- Ozon domestic goods exceed 800 million units, “Made in Russia” plan boosts 15% growth
- TikTok Shop bans USPS self-fulfilment globally
- Swedish premium soda-maker Aarke hits USD 16.9 M annual revenue, conquers legacy category with minimalist design
1. Men’s skincare rises in Australia with user base up 20.7%
According to Roy Morgan, over the five years to June 2025, Australian men aged 14+ who maintain a skincare routine rose ~20.7%. That number increased from 1.792 million in 2021 to 2.194 million in 2025.
Among all Australians using skincare products, the count rose from ~13 million to 14.4 million, up ~10.1%. Among men, usage rate grew from 40.5% to 43.4%. Female usage remains dominant at 81.5% but dipped slightly.
By age group, 35–49 remains the largest skincare user group. However, those aged 65+ posted the fastest growth — up ~19.2% over five years. Younger men, especially ages 14–34, show the biggest lift in establishing a skincare routine.
Overall, skincare as a daily habit is becoming more common in Australia. The rise in male participation unlocks a fresh growth pillar for the beauty industry.
2. BYD’s largest recall to date: 115k Tang & Yuan Pro models due to design and battery issues
Chinese automaker BYD has announced a recall of over 115,000 Tang series and Yuan Pro vehicles — their largest recall yet. According to China’s Market Regulation Administration (Oct 17), 44,535 Tang vehicles manufactured between March 2015 and July 2017 will be recalled over part-design defects. Meanwhile 71,248 Yuan Pro EVs made between February 2021 and August 2022 are recalled due to battery-installation issues.
This is BYD’s third major recall this year: in January they recalled 6,843 Fangchengbao Leopard 5 PHEV SUVs over fire risk; in September 2024 they recalled nearly 97,000 Dolphin and Yuan Plus EVs over steering unit defects and fire risk.
3. Ozon domestic goods exceed 800 million units, “Made in Russia” plan boosts 15% growth
Russian marketplace Ozon reports that in H1 2025, more than 800 million domestic-brand items were sold on its platform — up 15% year-on-year and accounting for 75% of total volume. Sales of Russian brands grew 20% year-on-year, with home-appliances +35%, home-goods +28%, and food +25% fastest.
Ozon credits the growth to its “Made in Russia” initiative, which gives local brands traffic support, logistic advantages and marketing resources. The platform now hosts over 150,000 domestic sellers — up 30% year-on-year. With many Western brands exiting Russia, local brands are rapidly filling the void. Ozon expects annual domestic-brand sales to exceed 200 billion rubles in 2025.
4. TikTok Shop bans USPS self-fulfilment globally
TikTok Shop has announced a phased ban on sellers using USPS self-fulfilment from Oct 27, 2025. Full platform ban begins Jan 1, 2026. The move targets the long-standing “free ride” issue of mislabeled postage by USPS, which created logistic gaps, lost parcels and exploited vulnerabilities.
Under the new policy, sellers using UPS, DHL or FedEx must enter valid tracking numbers. Any USPS tracking submitted via FBA-MCF or other methods will be invalid from Oct 14–26 for high-risk sellers; from Oct 27 onwards the scope will widen to medium/low-risk sellers. Violations may lead to fines or account-term extensions.
5. Swedish premium soda-maker Aarke hits USD 16.9 M annual revenue, conquers legacy category with minimalist design
Swedish high-end soda machine brand Aarke leveraged minimalist design and sustainability to stand out in the global US$42.62 billion sparkling-water machine market. Annual revenue reached USD 16.9 million (~CNY 121 million).
Founded in 2013 by two veteran industrial designers, the brand launched its first Carbonator model in 2016 after three years of development. With stainless-steel construction, precise sealing and ergonomic features, Aarke solved common pain points in legacy machines.
The current line focuses on soda machines (Carbonator 3 daily series and Pro high-end series), coffee makers and kettles. The Pro series features one-click bottle lock and safe pressurised chamber for glass-bottle carbonation. They added a subscription service called “The Cylinder Loop” (USD 42 per cylinder exchange) to drive retention. Sustainability is reinforced with recyclable packaging and parts-return program. In Q3 2025 the brand’s DTC site averaged over 150,000 monthly visits, with search traffic at 48.04% and direct traffic at 38.42%. Social channel traffic was only 6% (Instagram followers 126k); target market is premium users in Europe and North America, with China entry underway.
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