Attention! Multiple Changes in Amazon's Coupon Policy

2024.11.14 GoodsFox Daily E-commerce News:

The sales of Glad2Glow.my moisturizer have soared on TikTok.
Shopify has updated the location list function in the backend.
Amazon has launched a new return function, encouraging buyers to use the original packaging for returns.
Online spending trend in India: Spending during the Black Friday shopping season in November is expected to increase by 15 - 20%.
Attention! Multiple Changes in Amazon's Coupon Policy.

1. The sales of Glad2Glow.my moisturizer have soared on TikTok

The sales of PEACH RENTINOL MOISTURIZER 30g from Glad2Glow.my have surged on TikTok. GoodsFox data shows that in the past 30 days, the new sales volume of this product has reached as high as 47,000 pieces. This moisturizer is favored by users for its excellent effect. Glad2Glow.my specializes in skincare products and has quickly accumulated a large number of loyal fans on TikTok with high-quality goods. Since its entry into TikTok, the store's sales have been rising continuously and has become a popular choice in the skincare field.

Source: GoodsFox

2. Shopify has updated the location list function in the backend

Now Shopify's location list page can support information of up to 1000 locations. At the same time, the optimized default location card and a more concise page appearance allow merchants to better paginate, search, and filter the required location information. This update also simplifies the editing process of location names and addresses and adds an address verification function to ensure that merchants can accurately and quickly input location information.

3. Amazon has launched a new return function, encouraging buyers to use the original packaging for returns

Amazon has launched a new return function and recommends that sellers update the product size and weight to use Amazon's prepaid return label. Data shows that during the "Double 11" period, the return volume surged. But buyers often used oversized packaging boxes, resulting in carrier cost adjustments. Amazon has updated the buyer's return request information, encouraging them to use the original packaging box or a similar-sized package and avoid oversized boxes. At the same time, sellers are required to provide clear return packaging instructions.

4. Online spending trend in India: Spending during the Black Friday shopping season in November is expected to increase by 15 - 20%

The online spending trend in India shows that the spending during the Black Friday shopping season in November this year is expected to increase by 15 - 20%. And the growth rate of e-commerce spending in India in 2024 is expected to reach 18.5%. Admitad analyzed more than 200 million orders globally and found that consumers' focus on promotions has shifted from specific dates. Large e-commerce platforms still dominate during the promotion period, with a market share slightly dropping to 53%. The sales of five major categories such as electronics and fashion account for the highest proportion, and the sales of tools, beauty products, etc. have increased significantly. Promotion codes, cashback, and mobile apps have become the key factors for brand success. Fashion and electronics perform prominently, and the sales of household goods and children's products are growing steadily.

5. Attention! Multiple Changes in Amazon's Coupon Policy

Attention! Amazon has made important adjustments to its coupon policy recently, which has a significant impact on sellers, especially for new product promotion. The new policy allows new products or products with a rating above 4.0 stars and at least 5 reviews to create coupons, even without a historical price. This change reduces the difficulty of new product promotion and increases the exposure opportunity during major promotions. Sellers need to pay attention to prevent discount stacking errors, especially during the peak season. It is crucial to accurately calculate the profit margin after discount. Common promotional offers include coupons, LD (Lightning Deals), promotion codes, social media codes, etc. And they may be stacked under certain circumstances.

GoodsFox Daily E-commerce News: Read about the latest trends in e-commerce, including changes in Amazon's policies, popular products on TikTok, Shopify function updates, and online spending trends in India.

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