AliExpress's Billion-Dollar Subsidy Powers Black Friday and 11.11

2024.11.20 GoodsFox Daily E-commerce News:

Unwinding Videos Go Viral Globally
AliExpress's Billion-Dollar Subsidy Powers Black Friday and 11.11
Temu May Adopt a Platform Model
YouTube Introduces Live Gifting with $1,000 Bonuses
eBay Launches Q&A Feature for Sellers and Buyers

1. Unwinding Videos Go Viral Globally

Unwinding videos, such as soap-cutting, carpet-cleaning, and hoof-trimming, have gone viral on social media platforms. These seemingly trivial videos cater to young audiences seeking to reduce stress. Data shows a significant growth in companies producing "stress-relief" products, especially in Jiangsu, China, since 2017. Brands can capitalize on this trend by creating stress-relief content or collaborating with relevant influencers.

Source: GoodsFox

2. AliExpress's Billion-Dollar Subsidy Powers Black Friday and 11.11

For the first time, AliExpress’s billion-dollar subsidy campaign joined Black Friday and 11.11. During the events, many brands exceeded $1 million in daily sales, forming an exclusive "Million-Dollar Club." Popular items include projectors, vacuums, scooters, and Bluetooth speakers. Large-scale products like treadmills also saw a surge in demand.、

3. Temu May Adopt a Platform Model

Temu is reportedly considering easing restrictions on sellers by introducing a platform model. Over the past 10 months, its recruiting team grew to nearly 1,000 members. Despite aggressive goals for its semi-managed business, actual performance fell short. Adjustments include shifting staff to category operations and exploring overseas warehouses to stock popular items.

4. YouTube Introduces Live Gifting with $1,000 Bonuses

YouTube now allows viewers to buy gifts for creators during live streams, inspired by TikTok's gifting feature. Creators earn virtual “Rubies,” each worth $0.01. For the next three months, YouTube offers an extra 50% gift bonus, up to $1,000 monthly. This feature aims to boost engagement and support monetization.

5. eBay Launches Q&A Feature for Sellers and Buyers

eBay is rolling out a Q&A feature across its US, UK, Germany, and Australia sites. Sellers can answer buyer questions and add FAQs to product listings, enhancing visibility and buyer trust. This feature supports faster purchase decisions by providing necessary information upfront.

GoodsFox Daily E-commerce News: Explore trends like viral unwinding videos, AliExpress subsidies, and e-commerce updates on YouTube, Temu, and eBay.

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